II Convención de Agronegocios - UPC

04.09.2011 Seite 1Programa Desarrollo Rural Sostenible – PDRS

Lima, September 20th, 2010

Demand and supply of biodiversity products

Roberto Duarte Coordinador Componente Manejo de Recursos Naturales y Biodiversidad.

04.09.2011 Seite 2Página 2

Prioritized products / value chains


Five products, different uses

Tara Maca Sacha Inchi Camu Camu Yacón

Food, cosmetics and pharmaceutical (otc) industries

Helado‐Francia

Fuente: Datamonitor‐Promperu. Elaboración: PBD‐GTZ

Salsas Alemania

Vitaminas‐ Canadá Cosmético‐Francia Cereal bar‐ USA Chocolate‐ USA

Energizante ‐Japón Cuidado Personal ‐ UK Bebida Funcional‐ USA Vitamina‐USA

Cosmético‐ UK OTC‐ USA Cosmético‐ Francia‐ Golosina‐ Japón Cereal‐USA

04.09.2011 Seite 4Página 4Programa Desarrollo Rural Sostenible - PDRS

66

87 87

120

135

125

0

20

40

60

80

100

120

140

160

2004 2005 2006 2007 2008 2009

Peru’s total biodiversity exports (in million US$, fob)

Promperu, siicex


Maca exports


Sacha Inchi exports


Export of sacha inchi, companies(US$, fob)

288,384

269,324

108,334

76,630

17,700

12,39113,200

$ 0

$ 100,000

$ 200,000

$ 300,000

$ 400,000

$ 500,000

$ 600,000

$ 700,000

$ 800,000

$ 900,000

2005 2006 2007 2008 2009

Unique S.A. Agroindustrias Amazonicas S.A.Roda Selva S.A.C. 3qp Sociedad Anonima CerradaExportaciones Amazonicas Nativas Srltda. Industrias Sisa S.A.C.Otras empresas


Tara exports

Programa Desarrollo Rural Sostenible - PDRS


Problems of rural markets fornative biodiversity ingredients

Response Perubiodiverso

Intransparent transactions Rountables (Mesas técnicas)Partnerships

Low bargaining power Organizational capacity(asociatividad)

Low value added Organic certifications, GAP

Predatory ressource use Management plans


04.09.2011 Seite 10Página 10

Tara value chain partnership with Exandal S.A.

• Strengthening of five producers associations andfostering partnership with tara export companyExandal

• Signing of five-year sales agreement with firm hasenabled producer associations to sell aprox. 2000tn of tara circumventing intermediaries.

• Prices of tara pod per kg have been levered aboveprices in other production zones

Tara (S/. x kg)

Zona 2005 2006 2007 2008 2009San Marcos 1.24 1.90 1.75 3.91 1.47Cajabamba 1.27 1.94 1.79 3.78 1.25

Jesús 1.21 1.82 1.78 3.85 1.27Jequetepeque 1.25 1.85 1.77 3.85 1.37

04.09.2011 Seite 11Página 11

Partnership Asociación de productores y transformadores de maca Región Junín “Nación Pumpush” and Bebidas Interandinas S.A.C.

Development of new maca based productsinclusion of local rural communities in economic activities with higher valueadded and sustainable use of biodiversity in protected area of Lago Junin

Objectives:

Results:

Increases in producer prices of maca up to 100%

04.09.2011 Seite 12Página 12

GTZ Counterparts

Piura Moyobamba

Cajamarca

Lima

Gob. Reg. Piura

Gob. Reg. Cajamarca

Gob. Reg. San Martín

AGRORURAL-MINAG

MEF-DGPM


Regional level

National level

MINCETUR-PROMPERU

SERNANP-MINAM


Promoting internal consumption

04.09.2011 Seite 14Página 14

Native ingredients’ frequency of use*

14

At home Restaurants

Ají amarillo

Rocoto

Café (no orgánico)

Cacao (bajo la forma de cocoa o chocolate)

Quinua

Ají amarillo

Rocoto

Café (orgánico y no orgánico)

Cacao (bajo la forma de cocoa o chocolate)

Quinua

Increasingfrequency

of use

Papa nativa*

Papa nativa*

*preliminary results of Arellano Marketing market study comissioned by APEGA, OXFAM, SOS‐FAIM, GTZ and Conveagro


Certifications: organic, fair tradeUEBT

Certifications: FSC, Fair Wild, Fair for Life, UEBT

Emphasis on management plans!

Biodiversity trade off (?)


Thank you

II Convención de Agronegocios - UPC

Business

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