IH&RAAnnual CongressThe Hotel: Staying on-Track Changing Hotel

Products

“What’s Technology Got to do With It?

November 20, 2004

Presented By:

Robert GrimesAccuvia

+1-301-944-1222

Speaker’s Background

• Chairman; Accuvia– IH&RA Worldwide Silver Partner – Hostec-EurHotec

• Co-Founder; FS/TEC & Hostec• Partner; The PBE Group• Member;

– NRA International Relations & Services Committees

– Advisory Boards; UNLV, Penn State & University of Delaware

Hospitality

Industry

Strategies

FOHFOHBOHBOH

PMSPMSCORPORATECORPORATEACCOUNTING ACCOUNTING

SYSTEMSYSTEM

CORPORATECORPORATERESERVATIONRESERVATION

SYSTEMSYSTEM

EE--MAIL, MIS, DSS, ESS, EISMAIL, MIS, DSS, ESS, EIS

FORECASTINGFORECASTING&&

SCHEDULINGSCHEDULING

TIME &TIME &ATTENDANCEATTENDANCE

AIRLINEAIRLINERESERVATIONRESERVATION

SYSTEMSYSTEM

TRAVELTRAVELAGENTSAGENTS

CORPORATECORPORATEGUESTGUEST

HISTORYHISTORYFTPFTP

PURCHASINGPURCHASING&&

INVENTORYINVENTORY FOOD &FOOD &BEVERAGEBEVERAGEINVENTORYINVENTORY

SYSTEMSYSTEM

RESTAURANTRESTAURANTMANAGEMENTMANAGEMENT

SYSTEMSYSTEM(POS)(POS)

ELECTRONICELECTRONICBARBAR

DISPENSERDISPENSER

MINIMINIBARBAR

CALLCALLACCOUNTINGACCOUNTING

SYSTEMSYSTEM(CAS)(CAS)

LDLD

YIELDYIELDMANAGEMENTMANAGEMENT

PAY PERPAY PERVIEW /VIEW /

CHECK OUTCHECK OUT

CREDIT CARDCREDIT CARDAUTHORIZATIONAUTHORIZATION

& EFT& EFT

PABXPABX(SWITCH(SWITCH

MAIDMAIDDIALDIAL--ININ

VOICEMAILVOICEMAILMESSAGEMESSAGEHANDLINGHANDLING

WAKEWAKE--UPUPSYSTEMSYSTEM

SALES &SALES &CATERINGCATERINGSYSTEMSYSTEM

REMOTEREMOTESALESSALES

MARKETINGMARKETING

MAINTENANCEMAINTENANCEENERGYENERGYFIRE &FIRE &

LIFE SAFETYLIFE SAFETY

ELECTRONICELECTRONICLOCK &LOCK &

SECURITYSECURITYSYSTEMSYSTEM INROOMINROOM

ENERGYENERGYCONTROLCONTROL

SYSTEMS OFF PREMISESYSTEMS OFF PREMISE SYSTEMS INHOUSESYSTEMS INHOUSE

INTERFACE WITHINTERFACE WITHDIRECTION OFDIRECTION OFDATA FLOWDATA FLOW

Internet/Intranet

Lodging-Centric Technologies

Industry Challenges;That Seek A Tech Solution• Labor• Governmental Issues

– Nutrition & Obesity– Sarbanes-Oxley– Employee Related

• Competition– Need for Information Now

• Safety & Security (The 911 Focus)• Franchisee Expectations• Consumer Expectations• Management Expectations

A New Way of Thinking

• A Shift Away From a Single Stay Focus

• A Shift From POS (Point of Sales) to POS (Point of Service)

• Cost Control & Efficiency to Revenue Enhancement

• Focus on the Guest – Get Them Connected

• Lifetime Value of the Guest

Positive Guest Experience leads to Loyalty

Positive Empowered Experiences

Increased Frequency

IncreasedRevenue

Opportunities

Lifetime Value per Guest

Lifetime Value of a Guest

LVoG is driven by more than room revenue

FREQUENCY

F&B REVENUE

OTHER SERVICES

Guest Integration

The Hotties• Digital Cameras• Phones• PDA’s

– Push vs Pull– Convergence

• Printers• Wireless• Cards• Voice Recognition• Messaging• Seamless/Continuous Usage• The Home/Personal Server

Smart Home Networks

Opportunity Scenarios;Enabling Concepts• GPS• PDA’s & Phones• SMS Messaging• Touchpoints• Biometrics• Monitoring & Analysis• Information on Demand• Wireless

Opportunity Scenarios;The Connected Guest• Before, During & After The Stay• Throughout the Stay – Provide Seamless Connections• In-Room

– Not Just “Heads in Beds” Anymore– Integrate The Guest With The Room

• Wireless is Key Infrastructure Requirement• Lighting• Energy Management• TV & Radio• Audio/Video is The “Center” of the Room

– Free Access – Control the “Channel” & “Eyeball” Time– Upsell

• Movies• Phone• Gaming• Room Service• Retail• On-Demand Services• Reservations

A Special

Update

Porn

XXX

Porn Leads The Way• eLearning Concepts• Marketing Concepts (SPAM)• Virtual Operations• Customer Support• Universal Access• Multi-Point Delivery• Purchase Alternatives & Packaging• Payment Methodologies• Video on Demand• Generic Applications – Custom Delivery• How to Compete for Eyeball Time

Thank You For Your

Time

“www.Accuvia.com”