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Ihab YahiaSeconded to ETHYDCO. Establishing marketing strategy - supply chain management - CRM

ihabyahia_sidpec@hotmail.com

Summary

Professional experience :SIDPEC Downstream marketing research - SIDPEC`s share projects feasibility studies and Market aspects -Bidding and tenders for new projects - Domestic and foreign market research - Preparation of the ITB forETHYDCO`s Polyethylene manufacturing technology license provider (Spherilene technology fromLyondellBasell - Innovene G and S from Ineos - UNIPOL PE Process from Univation technologies) - valueengineering.

Goals:Egyptian`s petrochemicals downstream`s market leverage - Marketing Alliances and strategic business

cooperation - industry specialized media - networking - seize opportunities - marketing mix improvement bythe implementation of sustainable development concepts.

Specialties: Conferences and seminars speaker - Business development - Marketing strategies - marketingintelligence - E-marketing - social marketing - marketing research - seize opportunities- networking - Egyptianmarket leverage - e-learning - online support and customer service- Plastics market - HDPE - PP - PS - PVC -PET - PC - Butadiene Rubber - Nanotechnology - sustainable development.

Professional activities:* Instructor (trainer): tailored Technical support and Marketing skills for the Petrochemicals industry employeein MENA Region.* Speaker in many regional and International events as follow:- Ethane to Ethylene derivatives markets summit - Crowne Plaza - Houston Texas USA - 28.29 October 2013organised by American Business conferences.- 2 separate session in MEDW 2013 Petchem arabia week - Soffitel Abu Dhabi - May 2013 - organised byClarion Event.- Arabplast 2011 summit - Fairmont Dubai - January 2011 - organised by CMT`s event.* Nominated as SPE Society of Plastic Engineer Country champion for Egypt.* MEP (online magazine specialized in Plastics) editorial advisory board.

ExperienceMarketing Director at EthydcoJanuary 2014 - Present (3 months)

Seconded to (ETHYDCO.- Egyptian ETHylene and Derivatives CO.) in order to establish its Marketingorganisation, direct and manage marketing affairs and activities, create strategy for penetrate ETHYDCO.`s

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products from LLDPE , HDPE, Butadiene and other derivatives to the Global market.

Marketing Research Department Head at SIDPECApril 2011 - Present (3 years)

(SIDPEC) Sidi kerir petrochemical CoSIDPEC Produces polyethylene, ethylene and Butene-1 Licensed from bp innovene fluidized bed technology(Ineos) ABB lummus (Institut francais du petrole IFP) respectivelyResponsibilities:* Pricing strategy reporting to SIDPEC`s committee for pricing and marketing.* Implementation of sustainable development concept on SIDPEC's products in order to improve marketingmix.* Initiation of Responsible Care (RC) concepts and a Member in Egyptian RC supreme council.* Following and assuring compliance with customer needs, new markets fundamentals and regulations.* SIDPEC products compliance with EU regulations REACH: in corporation with UNIDO (ENCPC EgyptianNational Clean Production Center).* Study local and export marketing aspects for existing and expecting projects i.e. (Ethylene derivatives -butadiene downstream PE portofolio for Ethydco and other projects)* Preparation and Attendance of local and abroad Events : conferences and exhibitions like: NPE2012,Arabplast2011 summit, Cninaplast, PlastEurasia (Istanbul), Intergas , Plastex.& Egyplast, DUBAI PLASTand Sudan plast .* Speaker in many regional and International events as follow:- Ethane to Ethylene derivatives markets summit - Crowne Plaza - Houston Texas USA - 28.29 October 2013organised by American Business conferences.- 2 separate session in MEDW 2013 Petchem arabia week - Soffitel Abu Dhabi - May 2013 - organised byClarion Event.

- Arabplast 2011 summit - Fairmont Dubai - January 2011 - organised by CMT`s event.* Nominated as SPE Society of Plastic Engineer Country champion for Egypt.* MEP (online magazine specialized in Plastics) editorial advisory board.4 recommendations available upon request

Marketing specialised technical studies at SIDPEC2005 - 2011 (6 years)

Market research and price forecasting for exisiting and planned projects and products for local and abroadmarkets.Product compliance - Market leverage.

Process Engineer at SIDPECOctober 2000 - January 2005 (4 years 4 months)

Keep process safe conditions applying the rule of Safety first. Study process troubleshooting and processcontrol, analysis of batch, log reports and lab results to keep products as standards within guarantee figuresand economic operation, study units performance using Honeywell TDCS3000 with PI plant informationsystem OSI soft.

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Plan shift, daily and monthly activities and polyethylene plant (PE) process performance concerningchemicals consumption calculations and monitoring deviations.

Prepare procedures for chemical handling and treatment considering safe operation and safetyrecommendation.

ProjectsMarketing Mix improvementFebruary 2013 to PresentMembers:Ihab Yahia

OrganizationsSociety Of plastics Engineer - SPEEgypt Champion - Middle East Section Volunteer (S105)

April 2012 to Present

Alexandria Engineers SyndicatePR. committee member for Alexandria Engineers SyndicateFebruary 2012 to Present

Plan for exploiting social networks For Egyptian Engineers

Publications

SIDPEC market Mix improvementSIDPEC April 18, 2012Authors: Ihab Yahia

Maximize the return on sales of enterprises by principles of sustainable development implementationThe proposed project addresses SIDPEC`s product sustainable development realizing (Economic andenvironment-friendly while maintaining the social responsibility).Also, it will achieve valuable social and economic principles which will meet project stakeholdersacceptance by deployment to accessing their benefits described below:1- Increase loyalty and market share (and/or) existence.

2- Providing optimum customer (technical) services.3- Identify and realize value creation opportunities.4- Acquire first-hand knowledge on new trends in products (HDPE).5- Report the development of new technologies, products or innovations and its impact on future producttrends and technologies.6- Enhance marketing activities and create market value.

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Courses

Marketing Research Department HeadSIDPEC

Planning of Digital MarketingResponsible caresocial responsibility

Skills & ExpertiseProblem SolvingEvent ManagementMarket ResearchMarketing ResearchSix Sigma

Product DevelopmentCompetitive AnalysisMarket AnalysisMarketing StrategyNew Business DevelopmentProduct MarketingBusiness StrategyMarket PlanningMarketing ManagementInternational BusinessOnline MarketingMarketing CommunicationsPricing StrategyForecastingTeamworkB2BResearchProcess EngineeringSocial Media MarketingCost ReductionPricingEngineeringStrategyPetrochemicalProcess OptimizationChemical EngineeringProcess SimulationDCSISOProcess ControlProject Planning

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CoatingsFactoryAdditivesPolymersResinExtrusionWater TreatmentMarket Development

PolyurethanePigmentsThermoplastics

Volunteer ExperienceEgypt Champion at Society of Plastics Engineer (SPE)April 2012 - Present (2 years)

Serve plastic industry and Polymer education in Egypt.

LanguagesEnglishArabe (Native or bilingual proficiency)francais

EducationAlexandria UniversityB.Sc., Chemical engineering, 1993 - 1999Activities and Societies: Student AllianceGratuit des ecoles de language en faculte d ingenieur (GELFI)

Alexandria UniversityB.Sc., Chemical engineering, 1993 - 1999Activities and Societies: GELFI - Gratuit des Ecoles de Langue Francaise en Faculte d`Ingenieurs.

College Saint Marc1987 - 1992

InterestsInternational Events, Speaker, Lecturer, Team building, New Technology,Business Management,Sports,Reading,Family

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Ihab YahiaSeconded to ETHYDCO. Establishing marketing strategy - supply chain management - CRM

ihabyahia_sidpec@hotmail.com

4 people have recommended Ihab

"I had the pleasure to meet Ihab and work with him on the occasion of his 2013 visit to the United States. Heis very knowledgeable in the field of market research, economics and technical manufacturingdesign/engineering for polyolefins production. I enjoyed my association with him very much, and I look forward to have the chance to work with him again in the future."

Don S. Wardius, Ph.D. , Head, Renewable and Alternative Feedstocks Development, Bayer MaterialScience , was with another company when working with Ihab at SIDPEC

"Ihab is an open minded personality, have a strategic objectives in the polyethylene markets and simply he isentrepreneur"

ossama atta , POLYETHYLENE QC&RESEARCH LAB, Sidi Kerir Petrochemicals Co. (Sidpec) , workeddirectly with Ihab at SIDPEC

"Engineer Ihab is very active, up to date and he do the best and use all skills he got it and always develophimself, I wish for him a life he deserve."

Mohamed Yahia , System Administrator, AlSalama Hospital - Andalusia group , was with anothercompany when working with Ihab at SIDPEC

"Ihab is a trusted person, I have worked with him in SIDPEC and he has a good reputation."

eslam sheta , Head of Budget and costs departement, sidpec , was with another company when workingwith Ihab at SIDPEC

Contact Ihab on LinkedIn

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http://www.linkedin.com/profile/view?id=48901273&authType=name&authToken=Gc1W&goback=%2Epdf_48901273_*1_*2_name_Gc1W_IhabYahia_true_*1http://www.linkedin.com/profile/view?id=48901273&authType=name&authToken=Gc1W&goback=%2Epdf_48901273_*1_*2_name_Gc1W_IhabYahia_true_*1