Campbell Scott - CEOJanuary, 2009campbell@igopeople.com

IGOpeople is a network for the real world -it transforms the way businesses can connect with theircustomers

200 businesses have registered in the first month, includingFBD Insurance, Vodafone, O2, eircom, Fáilte Ireland, Bord Gáis

The market opportunity is significant, appealing to businessesof any scale and sector, including Government and NGO

The business model is based on a licensing model - pricing hasbeen tested and validated

A strong team is in place to develop, operate and grow thebusiness, with an efficient marketing and sales plan.

Summary

People are socialising, connecting and organising

and are seeking and voicing opinion

www.flickr.com: bovinity

Media is changing

and shouting at people is less effective

www.flickr.com: brymo

Customers are more informed and demanding

It can be difficult to connect with businesses

Businesses can listen…

www.flickr.com: sfllaw

and have conversations with people

How does IGOpeople help?

IGOpeople is a network which uniquely connects people with validatedorganisations - (commercial, Government and NGO)

The service combines the best bits of social networks, directories andsearch.

It is a cost effective substitute media and sales channel

It can be used to gather research promote and sell support customers manage brand reputation

The structure has a place forindividuals and for validated

organisations

CASE STUDY:Customer queries O2 about aroaming charge, and Vodafonejoin in to advise of theirroaming tariff

Competition

Unique structure Open Balanced tone and purpose Business directory Local/ global view Insight, problem solving,

marketing and sales

Open Consumer to business

engagement

Community functionality Consulting support White-labelled for brands

White labelled solution Consulting support

White labelled solution Business directory Local/ global

Open

Included Not Included

Distribution

IndividualsSeeding of the networkReferral - users invite friends to conversations + address book import+ invitation from organisations (eg. Meteor customer support - IGOpeoplebutton on site)Search engine marketing - cost effective “issues”

OrganisationsBusiness networks - County Enterprise Boards, Chambers of CommerceSocial media trainingDistribution partners - Directory partners, IT resellers, ad’ sellers70% of registrations result from referral/response to press coverage~30% conversion from telemarketing pilot

Our Roadmap

The approach to development is driven by a focus on our customers’ needs

We have an agile development process that is highly flexible, productiveand efficient

Our short to medium term roadmap includes:- directory integration mobile access and integration group functionality - calendaring, polling etc. integration of video conversations (eg. seesmic) “consumer centre” - where consumers create a wish-list of products and services

We are collaborating with Trinity College Dublin and the National Digital ResearchCentre in a project to improve the usefulness and relevance of content through“collaborative filtering”

Financial

Businesses are charged a license fee of €25pm, per user, with premiumlicense options for additional functionality

The cost of acquiring a business license is €85

Cost of Sale per license, per month is €13.50

Why IGOpeople?

Founder - Cormac Horan - was lecturer in economics and e-business atDublin Business School.

CEO is Campbell Scott (ex. eircom and O2) - senior marketing andstrategy positions

The Chairman is Fergal O’Byrne (CEO of Irish Internet Assoc’) andDr. Edward de Bono has recently joined the Board

€780k has been raised to date (founders and private investors)

Revenue earning from April and cash flow positive within 3 years

For more information contactcampbell@igopeople.com

Flickr - images courtesy of jenn_jenn, timparkinson,conner395, vilma.com, caveman9223