IGNITION MARKETING 2015

IGNITION MARKETING SERVICESIGNITION MARKETING SERVICES(IMS)(IMS)

11

COMPANY PROFILECOMPANY PROFILE

Tuesday, April 18, 2023

OUR CORE BUSINESSOUR CORE BUSINESS

22Tuesday, April 18, 2023

Ignition Marketing Services exists to offer services that exceptionally complement our client’s marketing objectives through:

ABOUT USABOUT US

Trade and Consumer PromotionsEvents and Exhibitions ManagementMerchandising and category managementProduct sampling and demonstrations Market Research & Analysis

Ignition Marketing Services (IMS) was established 6 years ago with an objective to offer brilliant marketing support services for companies within Kenya.

IMS was born out of our need for accurate and real-time information on market dynamics and category management while working at a blue chip FMCG company.

Our team has massive experience from the client angle and therefore understands and upholds client expectations.


NOTEABLE MILESTONES…NOTEABLE MILESTONES… Giloil Company – Successfully launched Eco Laundry paste. A first of its kind in the Kenyan market.

Buyline Industries – Increased Luron Products’ share of shelf in both supermarkets and beauty shops consistently since 2009 to date.

Candy Kenya – Introduced Caramelita Lollipops to trade and it is now the 3rd in Market share in Nairobi and environs

Crown Beverages – Carried out a market share analysis report on Drinking water category that helped bargain Keringet share up 15% in Nakumatt outlets.

Kenafric Bakery – Carried out a consumer sampling exercise that saw the Kingsmil bread grow in sales by an average of 35% in sampled outlets.

Edermann International – Introduced Seefar water purifying system and Hada range of products to the Kenyan market.

Blue Ring Products – Streamlined inventory management in Key supermarkets. Cleared damages, expiries and enhanced flow of orders.

The milestones listed above are achievements over and above the main activities of merchandising and promotions.

MERCHANDISING & CATEGORY MERCHANDISING & CATEGORY MANAGEMENTMANAGEMENT


Our team gathers and analyses valuable reports on market dynamics to aid our client in making strategic decisions for growth and competitiveness.

Our merchandising team is uncompromising in their attention to detail with dedication to exceed client expectations.

With superior systems and processes, we will take the hassle out of merchandising for our clients so that they focus on their core business.

EVENTS AND EXHIBITIONS EVENTS AND EXHIBITIONS MANAGEMENTMANAGEMENT


Exhibitions to showcase and demonstrate our clients latest products and examine recent market trends and opportunities.

TRADE & CONSUMER PROMOTIONSTRADE & CONSUMER PROMOTIONS


In line with our clients objectives, we offer sales promotion services at retail locations to create customer awareness and increase off take.

SAMPLING & PRODUCT DEMONSTRATIONSSAMPLING & PRODUCT DEMONSTRATIONS


Ideal during product introductions or re-launch. We offer outdoor products demonstrations and sampling to educate existing and potential customers on the attributes of the products and create hype and recall to initiate sales.

MARKET RESEARCH & ANALYSISMARKET RESEARCH & ANALYSIS


Market research is an important component of business strategy;

At our clients request, We carry out market research to determine:

The market share of products in focusMarket trends that influence customer choicesOther information specific to the product as requested

0

1

2

3

4

5

PRD X PRD Y PRD Z

PRD X 2 2 0 0 1 2 1 1

PRD Y 3 4 3 2 5 4 3 4

PRD Z 4 2 3 1 3 5 4 5

W.GATE L.STYLE MEGA EMBA KAREN JUNCTION PRESTIGE VILLAGE

We update our clients’ data clearly in graphical, tabular and picture formats

MERCHANDISING PERSONNEL RECRUITMENT & MERCHANDISING PERSONNEL RECRUITMENT & TRAININGTRAINING


For projects assigned to us, we recruit and train outstandingly qualified personnel that include great talent from the marketing industry and other complementary disciplines to achieve the best results for objectives set by our client.

WHY PARTNER WITH US?WHY PARTNER WITH US?


Financial advantage - Reduce costs of full time hiring, training, absenteeism, workspace and office equipment.

Expertise: Exploit our expertise in best marketing practices on a project-by-project or on need basis.

Management: Leave the management of non-core business to us and focus on the core aspects of your business.

Personnel Flexibility: Hire specialists without being obligated to keep them on when they are not needed hence no need to layoff full-time personnel.

OUR CLIENT PORTFOLIOOUR CLIENT PORTFOLIO


IGNITION MARKETING SERVICESIGNITION MARKETING SERVICES


Physical Address: Mombasa Rd, Vision Plaza, 3rd Floor.P.O Box 23672- 00100, Nairobi.

Contact Persons: Nancy [email protected] - 814875

Caroline [email protected] - 877322

IGNITION MARKETING 2015

Documents

Transcript of IGNITION MARKETING 2015