5

03rd October 2011

1. Carslberg Cinema Bikers

Carlsberg and Duval Guillaume decide to pull a prank on unsuspecting movie going couples in a movie theatre in Belgium. They filled the cinema with the baddest boys around, and left only two seats in the middle empty.

The reactions of the couples are priceless, especially of some of the guys who look more scared than their

girlfriends!

Those who did brave their way through the scary looking crowd - were treated to a spotlight beam, a round of

applause and a Carlsberg!

1. Carslberg Cinema Bikers

http://www.youtube.com/watch?v=RS3iB47nQ6E&feature=player_embedded

2. Lynx Rugby Rules

With all the hype about the Rugby, Lynx Australia felt it was their duty to ensure everyone truly

understood the rules of the game…..

Maybe they got the idea form Hunky Dorys!

http://www.youtube.com/watch?v=O8jFHBXtZOs

2. Lynx Australia

http://www.youtube.com/watch?v=O8jFHBXtZOs http://www.youtube.com/watch?v=O8jFHBXtZOs

http://www.youtube.com/watch?v=nW0Fp16XhZo

2. Lynx Rugby Rules

And their New Zealand counterparts felt that the ending wasn’t entirely correct so they changed

it……

http://www.youtube.com/watch?v=O8jFHBXtZOs

2. Lynx New Zealand

http://www.youtube.com/watch?v=O8jFHBXtZOs http://www.youtube.com/watch?v=O8jFHBXtZOs

http://www.youtube.com/watch?v=7rz31VhUEoA

3. Hertz Give the Dog a Bone

Direct marketing, doggie style!

To announce that Hertz cars now have dog-cages, Pool Stockholm decided to market the idea directly to the dogs. They hid bones in spots where dogs would find them, and attached information about the dog cages, along with a

number owners could call to make a booking. It's another clever idea to reach dog owners through the pets

themselves.

A clever idea from Hertz!

3. Hertz Give the Dog a Bone

http://www.youtube.com/watch?v=Df4Gwqa7FHM&feature=player_embedded

4. CONTAGION

Warner Bros has used live bacteria to "grow" a film poster in Toronto for its latest release 'Contagion'.

Here's how the campaign was put together.The poster was designed in two giant Petri dishes using specially grown coloured bacteria. It was then placed in a shop window where it was left to grow.

The outdoor campaign promoted film 'Contagion', which launches in the UK in October. It was created

by media company Curb, which specialises in marketing using natural materials.

The live bacteria used in the poster included penicillin, mould and pigmented bacteria which grew to spell

out the film title.

4. CONTAGION

http://www.youtube.com/watch?v=LppK4ZtsDdM

5. Contréxperience 45”

This is a brilliant stunt by the french water brand Contrex. They argue that we are constantly faced with new diet

miracles in magazines that never really work. To diet healthily and to sustain it, it can’t be a miracle fix, you

have to adopt new eating habits, exercise and of course drink plenty of water!

So they wanted to encourage exercise and healthy dieting in a fun and different way.They basically set up a row of gym bikes in front of ? People quickly realise that if they pedal on the bikes, this powers up a light projection on

the wall, where they’re provided with some entertainment to keep them motivated while they work

out.Absolutely brilliant!

5. Contréxperience 45”

http://www.youtube.com/watch?v=yEH4Yum4nN4&feature=player_embedded#!