1. 5 4 thMay 2010

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Hyper local to global

24 Hour Market is a new website that allows visitors to vicariously shop at local street markets around the world. Hong Kong based designers Linda Liu & Michael Leung set up the shopping portal to help independent market vendors sell their unique wares to a larger audience. At the moment, only a few vendors from Hong Kongs Ladies Market are represented on the site, but markets from Shanghai, Stockholm and London are reported to be coming soon. 3. 1. 24hr online Market 4. If youve had your eye on YouTube trends over the past month then youmay have noticed that Nike has been on a roll in the viral video department. The shoe company has had three videos hit it big this month, demonstrating the power of what a great video campaign can do for a brand or product. www.socialtimes.com 2. Nike going massively viral on youtubeThe Secret Behind Nike Air Earl and Tiger Nike Music Shoe 5. 2 . Nike going massively Viral on Youtube 6. 3.Why Did Paris Hilton Drop Her Guard In Brazil? To promote edgy Devassa blond beer ("devassa" means "naughty" in Portuguese), the brand convinced Paris Hilton to be videoed partying non-stop for three weeks in Brazil.Daily Youtube uploads got an enthusiastic following, and the event was amplified by media coverage of her more unguarded moments. Devassa went on to produce a sultry TV commercial, with Paris in a short black dress, sensually rubbing a can of Devassa beer on herself, delighting onlookers who watch through her apartment window. 7. 3. Paris Hilton Devssa Beer campaign 8. 4. Using Social Media to rebuild live TV MIT's Research Lab for Electronics, has been working for several years on social TV--a way to seamlessly combine the social media applications that are boosting TV ratings with the more passive experience of traditional TV viewing.A central database aggregates video from online sources like YouTube, shares user-specified data with social networks, delivers video to the user's TV, and lets users and the people in their networks send comments and ratings back and forth via an iPhone app. The app also allows the user to tell the network what program to show on his or her set. For instance, if a friend suggests a show and the owner agrees, that show will pop upat the appointed time . 9. 4. Using Social Media to rebuild live TV 10. 5. www.computertan.com A skin cancer charity creates an elaborate hoax to encourage people to be more careful with their skin. www.computertan.com They tricked people into believing their computer could tan them and then took the opportunity to educate the public about skin cancer 11. 5.Computer Tan Hoax