20.10.14

This Week...The campaign that knows what’s coming, Norway’s First Child Bride, A hair raising message, Surprise Sporting Challenge, Can we auto-correct humanity?

The campaign that knows what’s comingVW Side Assist

Norway’s First Child BridePlan International

A hair raising messageThe Swedish Childhood Cancer Foundation

Surprise Sporting ChallengeThe North Face

Can we auto-correct humanity?Prince EA

The campaign that knows what’s comingVW Side Assist

The new Volkswagen side assist always knows what is coming. Obviously in traffic that is. But this campaign has taken that thinking to the advertising world by telling people what is upcoming in press, radio, TV and outdoor campaigns.

We can only imagine how much planning this took.

Norway’s First Child BridePlan International - Children’s Development Charity

Thea is a 12-year-old girl living in Norway and on Saturday 11th Oct. she was set to marry a 37-year-old man named Geir, becoming the country’s first official child bride. For the past month Thea has been writing about her upcoming marriage.

“So I know what sex is but…it’s just weird and disgusting especially when he is so old and nobody can force me to do it??”

Thankfully, the outrageous story of Thea the child bride is not real. It is a marketing campaign from Plan International, aimed at raising awareness to the 39,000 real children around the world who are forced into marriage daily. Demonstrating a reality and bringing the issue close to home really had an impact on people and they were outraged by the idea of young Thea getting married.

The campaign started a petition to stop Thea’s wedding which coincided with the UN’s International Day of the Girl Child. #StopTheWedding - spread like wildfire across social media and the protest reached out to more 3.5 million people via the Facebook and Twitter messages of almost 8000 people.

A hair raising messageThe Swedish Childhood Cancer foundation

A Swedish subway ad got a lot of attention earlier this year by showing a woman's hair blowing beautifully in the wind whenever a train arrived.

And now it has inspired another attention-grabbing display. But the reason behind this video is far less vain and one with a serious cause behind it.

Surprise Sporting ChallengeThe North Face

Shoppers in Korea faced a sudden sporting challenge in a terrifyingly hilarious stunt by The North Face and South Korean agency, Innored, titled "Never Stop Exploring.“

Unsuspecting customers at this pop-up North Face store were startled when the floor below them slowly began to disappear. They were forced to grab on to the walls which happened to have rock-climbing holds attached to them. Then, a brand new North Face item descended from the heavens, just out of their reach. A 30-second timer appeared with a message telling them they could have the item if they grabbed it on time.

Can we auto-correct humanity?Prince EA

We’re so consumed by our phones and social networks, that sometimes we forget to live.

This video hits the nail on the head when it comes to describing how our generation is missing out on so much in life because of our obsession with social media and mobile devices.

Has it changed our lives for the worse?