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![Page 1: Ignite pitch](https://reader033.fdocuments.us/reader033/viewer/2022052315/554ada7eb4c9056a798b4a75/html5/thumbnails/1.jpg)
13 Guerilla Research &
Analysis Tools
@devonvsmith
for digital media
![Page 2: Ignite pitch](https://reader033.fdocuments.us/reader033/viewer/2022052315/554ada7eb4c9056a798b4a75/html5/thumbnails/2.jpg)
How do I (quickly!) collect data on 400 twitter handles?
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You type this Google docs
finds this data via formulas
You copy & paste into Excel
bit.ly/TwitScrape
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=importxml(A2,"//span[@class='fn']")
or ‘bio’ or ‘adr’
=importxml(A2,"//span[@id='update_count']")
or ‘following_count’ or ‘follower_count’
or ‘lists_count’
So what are these magical formulas?
bit.ly/TwitScrape
![Page 5: Ignite pitch](https://reader033.fdocuments.us/reader033/viewer/2022052315/554ada7eb4c9056a798b4a75/html5/thumbnails/5.jpg)
How do I (easily!) track competitors on Twitter or Facebook?
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search termany public Facebook or Twitter account
date range
report type
bummers:•can’t go back in time•only 500 free per month•Klout & location-verified costs extra
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raw data people contenttiming
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How do I know my potential reach on Facebook?
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facebook.com/ads/create
this is where the magic happens
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How do I know when someone unfollows me?
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How many clicks is their link getting?
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Open Facebook Search
What are people saying about me on Facebook?
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How does their website traffic compare to mine?
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Help! I need 40,000 tweets in excel.
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Tagxedo: when shape (and font! and color! matter)
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Packrati.us+ =
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How many blog subscribers do they have?
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1.Indexed Pages2. Metadata3. Linking domains4. Traffic 5.Blog Analysis6. Twitter Analysis
What are the first steps I should take to improve my SEO? (oh yeah, and what’s SEO?!)
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Data scraping: easier than it sounds
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Where (and when) should I focus my efforts?
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www.24UsableHours.com@devonvsmith
There are too many tools I didn’t have time to share!Flickr photo credits1. custer_flux2. fmgbain4. Christophe Verdier5.tableatny8. ausnahmezustand10. alg2411. urbanmkr12. cloudsoup13. afagen14. storyvillegirl16. Matthieu Aubry17. LexnGer18. Choconancy119. MBK (Marjie)21. JKonig