Ignite Boston - Big Data featuring @OktopusInsights
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Transcript of Ignite Boston - Big Data featuring @OktopusInsights
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OKTOPUSUnified Business Intelligence(Connected Email Insights)
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The Internet in 15s1,000,000 searches
48,000 Downloads
45,000 hours of video watched
6,000 hours of video streamed
760,000 pieces of content shared
85,000 Tweets
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Big Data01001001 01100111 01101110 01101001 01110100 01100101 00100000 01000010 01101111 01110011 01110100 01101111 01101110 00111010 00100000 01000010 01101001 01100111 00100000 01000100 01100001 01110100 01100001
Volume: No data too small to analyze & improve practices to achieve better results
Type: Structured & Unstructured
Formats: XML, XLS, API, flat files
Sources: Databases, eCommerce, Social Media, POS
Ignite Boston: Big Data
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Oh My Inbox! Email Accounts4.5 Billion (business & consumer)
Flooded Inboxes400+ marketing emails/month
Email Paradox1 TRILLION marketing emails
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Why Not Send Less?
INFREQUENT
44% 24%
INFORMATIVE
24%
PERSONALIZED
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#1: Go With The FlowTrends are visible – Deliveries, opens and click-through rates
Time Pressure – Improve deployment metrics, get more done
It’s Cheap as hell! – No email marketer got yelled at for sending more emails.
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#2: Analysis ParalysisProcess – You manually gather interaction & engagement data from ESPAccess – Lack of an analytics expertTime – It takes days or weeks to get resultsContext – Often lacks a marketing narrative
Effort is quickly abandoned tore-focus on deployment metrics
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I’m a MarketerHow do we give Marketers access to simple
tools that deliver real insights?
Something that measures true customer engagement beyond campaign-level trends.
Take ImmediateActions
MarketingNarrative
Analyze in Real-time
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OKTOPUS
FREQUENCY RECENCY
ENGAGEMENT
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Frequency
Quarterly Monthly
Monthly (More Recent)
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Recency
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Engagement
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Email Service Providers
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Deployment Metrics
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Get Answers in Real-timeXLS, CSV
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Individual Score
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What’s Your Score?
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What Can You Do?• Get meaningful and actionable insights• Increase understanding of subscriber base• Spot affinity & patterns in your data• Slice and dice across N-dimensional data• Targeted content and offer strategies
based on 4 segments• Increase engagement & revenue • Capitalize every open & click
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Thank You!Nirmal ParikhPresident & CEO, Digital Wavefront781-242-2423 [email protected]@BOSMarketer, @nirmalp
* 20+ years in Technology & Marketing* Speaker/Presenter – Mobile, Email, Analytics, Beacons* President-Elect – AMA Boston* Definitely NOT a Data Scientist* Good at spotting & unlocking possibilities