IGLTA Annual Global Convention · Director – UNWTO Affiliate Members Programme World Tourism...

IGLTA Annual Global

Convention

9 April 2015

Yolanda Perdomo

Director – UNWTO Affiliate

Members Programme

World Tourism Organization

UNWTO

World Tourism Organization

Mexico City 1970

The Extraordinary General Assembly of the International Union of

Official Travel Organizations (IUOTO) meets in Mexico City and adopts

the Statutes of the World Tourism Organization (WTO)

27 September, 1970

Madrid 1975

First WTO General Assembly in 1975

1975: The first WTO General Assembly meets in Spain and decides to establish its headquarters in Madrid. WTO becomes an executing agency of the UNDP (United Nations Development Program)

WTO became a specialized agency of United Nations by resolution 58/232 adopted in 23

December 2003 by UN’s General Assembly and was renamed UNWTO

The fundamental aim of the Organization shall be the

promotion and development of tourism with a view to

contributing to economic development, international

understanding, peace, prosperity, and universal respect

for, and observance of, human rights and fundamental

freedoms for all without distinction as to race, sex, language or

religion. (…) In pursuing this aim, the Organization shall pay

particular attention to the interests of the developing countries in

the field of tourism. (…)

(Article 3 of the UNWTO Statutes)

A unique global forum for tourism policies and issues

UNWTO Global Code of Ethics for Tourism

Art.2.4 “Travel for purposes of religion,

health, education and cultural or

linguistic exchanges are particularly

beneficial forms of tourism, which

deserve encouragement;”

Art.2.1 “Tourism, the activity most

frequently associated with rest and

relaxation, sport and access to culture

and nature, should be planned and

practiced as a privileged means of

individual and collective fulfilment;

when practiced with a sufficiently open

mind, it is an irreplaceable factor of

self-education, mutual tolerance and

for learning about the legitimate

differences between peoples and

cultures and their diversity;”

Structure of the Secretariat

Operational Programmes

• Sustainable Development of Tourism

• Statistics & Satellite Accounts

• Communications & Publications

• Tourism Trends and Marketing Strategies

• Institutional and Corporate Relations

• Destination Management and Quality

• Ethics and Social Responsability

• UNWTO.Themis Foundation

Members Relation Programmes

•Africa •Americas •Asia and the Pacific •Europe •Middle East •Affiliate Members (incl. Knowledge Network)

Technical Cooperation Programme

One of the world’s largest

and fastest growing

economic sectors

6% Exports of least

Developed Countries

Represents 1 in every

11 jobs

9% of global GDP

US $ 1.3 trillion in exports

The economic strength of Tourism

30% of service exports

2014 International

Tourism Results and

Prospects for 2015

Inbound tourism: World

Source: World Tourism Organization (UNWTO)

International Tourist Arrivals, monthly evolution

World (% change)

Source: World Tourism Organization (UNWTO) ©

-15

-10

-5

0

5

10

15

2009 2010 2011 2012 2013 2014*

-3.9% +6.5% +5.1% +4.7% +4.1%

International tourism fourth strong year in a row

+4.7%

Absolute numbers 2014 by region

World Inbound Tourism: International Tourist Arrivals, 2014* (million)


Middle East,

50 mn, 4%

Africa, 56 mn,

5%

Americas,

181 mn, 16%

Asia and the

Pacific, 263

mn, 23%

Europe, 588

mn, 52%

International Tourist Arrivals (absolute change, million)


27

16

6

3

22

13 13

1 2

-2-5

0

5

10

15

20

25

30

Europe Asia and the

Pacific

Americas Africa Middle East

2013

2014

Increase 2014 by region

51 million

additional arrivals

2014: North America, Caribbean, Northern Europe, Southern and

Mediterranean Europe, South Asia and North-East Asia with

highest growth

International Tourist Arrivals (% change over same period of the previous year)


4

3

8

6

3

11

5

11

4

3 3 3

6

4

-3

7

2

0

7 7

2

6

7

8

76 6

1

3

44.7 4.7

-6

-4

-2

0

2

4

6

8

10

12

14

Wor

ld

North

ern E

urop

e

Wes

tern

Eur

ope

Centra

l/Eas

tern

Eu.

South

ern/

Med

iter.

Eu.

North

-Eas

t Asia

South

-Eas

t Asia

Ocean

ia

South

Asia

North

Am

erica

Carib

bean

Centra

l Am

erica

South

Am

erica

North

Afri

ca

Subsa

hara

n Afri

ca

Midd

le Eas

t

13/12 14*/13

International Tourism Arrivals and Receipts, World

growth in receipts follows growth in arrivals closely

Asian financial

and economic

crisis: receipts

grew slower

11S, SARS,

economic

downturn:

receipts more

affected

‘Great

recession’

: receipts

more

affected

and slower

to recover


International tourism

receipts 2013:

US$ 1,197 billion

euro 901 billion

(miles de millones)

Major outbound markets

B

R C

I

Outlook

www.unwto.org/facts

Confidence upbeat

UNWTO Panel of Tourism Experts: World

Better

Equal

Worse


15

0

14

4

14

0

13

7

13

2

71

13

1 13

9

12

2

12

5 13

8

13

3

11

9

14

4

14

0

13

6 14

3

98

72

14

0

12

7

12

1 12

9 13

6

25

50

75

100

125

150

175

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Prospects (before)

Evaluation (after)

International Tourist Arrivals, World (% change)


6.4

4.5

2.63.8

7.8

0.2

3.1

-0.6

10.4

5.9 5.76.5

1.9

-3.9

6.5

5.14.1

4.7 4.7

-6

-4

-2

0

2

4

6

8

10

12

96/95

97/96

98/97

99/98

00/99

01/00

02/01

03/02

04/03

05/04

06/05

07/06

08/07

09/08

10/09

11/10

12*/11

13*/12

14*/13

Foreca

st 201

5

Long-term average


Forecast

2015: 3% to 4%

Outlook: World

Actual data Projection 2015

2014 Average

2005-2013

World 4.7% +3.8% +3% and +4%

Europe 3.9% +2.9% +3% and +4%

Asia and the Pacific 5.4% +6.2% +4% and +5%

Americas 7.4% +3.0% +4% and +5%

Africa 2.3% +6.2% +3% and +5%

Middle East 4.4% +4.6% +2% and +5%

International tourism: projection full year 2015


1.4 bn

1,138 mn

1.8 bn

529 mn


Actual Trend vs. Tourism Towards 2030 projection

World

International tourist arrivals to reach 1.8 billion by 2030

1.4 bn

1.8 bn

1 bn


International tourism, World International Tourist Arrivals, million

0

250

500

750

1,000

1,250

1,500

1,750

2,000

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030

International tourism, World International Tourist Arrivals, % change over previous year

source: World Tourism Organization (UNWTO) ©

3

0

0

1

9

4

3

9

7

6

7

0

9

3

44

6

5

3

4

8

0

3

-2

10

66

7

2

-4

7

-6

-4

-2

0

2

4

6

8

10

12

1980/'79 1985/'84 1990/'89 1995/'94 2000/'99 2005/'04 2010/'09 2015/'14 2020/'19 2025/'24 2030/'29

+3.3% +4.2%

+2.

9%

+3.

8%

Growth in international tourism will continue,

but at a more moderate pace


International tourist arrivals to increase

by 43 million a year on average

International tourism, World International Tourist Arrivals, absolute change over previous year, million


8

0

0

4

25

1310

3027

22

28

-2

39

15

21 20

33

26

16

22

49

-1

20

-11

70

45 45

56

20

-35

58

-40

-20

0

20

40

60

80

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030

Average increase 2010-2030

43 million a year

2010-2020

42 mn a year

2020-2030

45 mn a year


No major change in share by purpose of visit

International tourism by purpose of visit International Tourist Arrivals, million

Leisure, recreation and holidays

VFR, health, religion, other

Business and professional


0

100

200

300

400

500

600

700

800

900

1,000

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030

Air transport will continue to increase

market share, but at a slower pace

International tourism by means of transport International Tourist Arrivals, million

by air

over surface


0

250

500

750

1,000

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030

Asia and the Pacific, the Middle East

and Africa to increase their shares

Africa

3%

Americas

23%

Asia and the Pacific

8%

Europe

63%

Middle East

3%

Middle East

6%

Europe

51%


22%

Americas

16%

Africa

5%

Africa

7%

Americas

14%


30%

Europe

41%

Middle East

8%

1980 (277 mn)

2010 (940 mn)

2030 (1.8 bn)

Asia and the Pacific will gain most

of the new arrivals

Inbound tourism by region of destination International Tourist Arrivals, million

Europe


Americas

Middle East

Africa


0

100

200

300

400

500

600

700

800

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030

Asia and the Pacific will also be the

outbound region that grows most

Outbound tourism by region of origin International Tourist Arrivals generated, million

12

11088

308

1030

160

204

509

37

90

265

541

832

81

6

169

25

71

6

0

100

200

300

400

500

600

700

800

900

Africa Americas Asia and the Pacific Europe Middle East

1980 1995 2010 2030

Outbound tourism participation is highest in Europe and

still low in Asia and the Pacific

Outbound tourism by region of origin International Tourist Arrivals generated per 100 population


9

2

14

3

36

6

14

3

17

5

57

1722

6

24

12

89

25

61

12

1

21

6

0

10

20

30

40

50

60

70

80

90

100

World Africa Americas Asia and the

Pacific

Europe Middle East

1980 1995 2010 2030

North-East Asia will be the most visited

subregion in 2030


International tourism projected growth

by region of destination

Region 2010-30

World 3.3 Africa 5.0

Americas 2.6 Asia and the Pacific 4.9

Europe 2.3 Middle East 4.6

The evolution of the world economy

• Volatility in oil prices

• Fluctuation in currency exchange rates

• Credit limitations and interest rates increase

• The global employment crisis

– According to ILO, 200 million jobs worldwide are needed to regain pre-

recession levels

• Public deficits and possible increases on tourism taxation

Geopolitical evolution

• Direct consequences of the Arab Spring, Middle East and North

Africa crisis

• Impact on international tourist flows sensitive to unstable situations

Key areas that mark the future of tourism

Technology

• Internet has brought significant changes in the mechanisms for

dissemination and distribution of tourism products

• Market control has shifted from producers to consumers

• More flexibility is required and new competitive advantages

• Local providers have access to a global market

• Technological advances will continue to set the pace in the field of

management and distribution in the coming decades

• Technology should also be used more efficiently in the facilitation of

travel (electronic visas and border controls and security)


Demographic and consumer change

• Households change their traditional structures in modern societies

• New type of tourists:

– Origin: new outbound markets

– Where they travel and with whom (new destinations and new family

conformation)

– Wider range of accommodation to be used

– Tourists seeking experience: services and activities in which the

participation of tourist is involved

– Level of service they expect: from service oriented to experience

oriented, with greater focus on quality


• Three pillars on sustainable development: 1. The optimum use of natural resources

2. Respect the socio-cultural authenticity of host communities

3. The economic viability and the fair and equitable sharing of benefits


Sustainable Tourism

• Emissions of greenhouse gases have reached record levels so the

natural heritage is continuously at risk

• Incentives and an appropriate regulation are needed to help the

evolution of the sector towards the green economy concept

• Investment in green tourism reduces costs and generates

employment opportunities for women and youngsters

• Green tourism is increasingly demanded by tourists

Transformative Tourism

Growing need in which travel appears to provide the means to

change both – one's own life(style) as well as the impact one

makes on places of visit.

It has different terms such as:

• Transmodern tourism of the future

• Transformative tourism

• Conscious travel

They travel in order to volunteer and make a difference; they

value what’s slow, small and simple and aim for self-reliance;

they are connected and communicative; they seek meaningful

experiences that help them to develop personally and

collectively.


Publications

UNWTO Global Report on LGBT Tourism

Publications

Our coming reports

• Africa Report

• Cultural Routes and Itineraries

• Sharing Economy – Hospitality

• Transformative Tourism for our Sustainable Future

• Power of Youth Travel

• Emerging Tourism Economies: Public Private Partnerships

• Madrid Precious Time

UNWTO Prototypes

• Punta del Este 365

http://youtu.be/t1Rr6uIWc0A

http://youtu.be/UZOgfHgxjvo

Analysis Tools

• UNWTO Compendium of Tourism Statistics: Data indicators about inbound, outbound

and domestic tourism, the number and types of tourism industries, employed by tourism

industry and macroeconomic aspects to related international tourism.

• UNWTO Yearbook of Tourism Statistics: Data related to inbound tourism (arrivals and

overnights broken down by country of origin).

• UNWTO Tourism Highlights (annual)

• UNWTO Barometer (quarterly)

• Publications UNWTO / ETC about outbound markets

• UNWTO Handbooks

• International tourism forums: opportunities, networking and public-private partnerships

Thank you!

Yolanda Perdomo

Director – UNWTO Affiliate

Members Programme

[email protected]

Visit us at affiliatemembers.unwto.org

mailto:[email protected]

IGLTA Annual Global Convention · Director – UNWTO Affiliate Members Programme World Tourism...

Documents

Transcript of IGLTA Annual Global Convention · Director – UNWTO Affiliate Members Programme World Tourism...