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Presented By:-

Divyanshu Shukla (111326)Chandrapal Singh (111327)

Sneha Sinha (111328)

Nithya V (111329)

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Aman of two centuries

Late Shri Dhirubhai H Ambani

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` Name the company that provides piped gas inyour house

` Name the co. that provides your Net connection tothe world entertainment via the optic fiber links.

` Name the co. that has established colleges,schools, and hospitals for the welfare of humanity.

` Nobody has ever aspired to become the one-stopshop for all your living needs.

Has this happened anywhere in the world?

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` The Reliance empire built from scratch, in a shortspan of 25 years.

` One of the top Fortune 500 corporations of theworld an achievement unparalleled in history.

The beginning

Dhirubhai, stated as early as 1999

` Make the tools of information andcommunication available to people at an

affordable cost. They will overcome the

handicaps of illiteracy and lack of mobility.

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` Firm believer in the power of information communication be utilized to the advantage of one

and all` 1995-96 -Reliance entered the telecom industry

` Tie up with the $ 16-billion Baby Bell telecomcompany (US) to , the Nynex

` Combined bid for Basic and cellular mobiletelephone service licenses with DoT

` Oct 1996 - struck a deal with US-basedtelecommunications giant Motorala.

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` Reliance awarded letter of intent in Gujarat.

` A joint venture with Andhra Pradesh to set up

7,500 Internet kiosksThe goal

` Reliance Infocomm to progressively expand opticfiber network and to cover 116,000 km

` Seamlessly connect every individual, home, andoffice in all 640,000 villages, 2,500 towns andcities.

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Charismatic Leadership

` A true 21st century man, deeply rooted in

traditional Indian values, modern outlook.

`

You dont necessarily require a professional

qualification to start your own venture

`

Necessity compelled to abruptly end education, he

started his career at the age of 17.

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` Dream is not what you see in sleep, it is that which

doesnot let you sleep.

At Shells oil filling station where he worked, hedreamed of setting up and owning a refinery.

` Lead by example

Practised and preached one mantra throughouthis life: Dream with conviction, he inspired andencouraged everyone to surpass the best in theworld.

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` Be vigilant in identifying the opportunities

Starting in spice trading business, he identified theopportunity in yarn trading and immediately shiftedto new business.

` Strive for excellence

World Bank team certified the Naroda Textile millas excellent even by developed countrystandards

` Dare to be different

Preferred to raise fund through capital markets byway of bringing Reliance IPO.

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` The Power to convince

Exhorted skeptical middle class investors to investin the Reliance IPO.

` Connect with people

Reliance Annual General Meetings took on thecharacter of large public spectacles. 1986 meeting

attended by 30,000 stockholders.

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` Never let Good be the enemy of the best

First strategic backward integration at Patalgangaplant (polyester unit).

The worlds largest grassroots refinery at the time,Jamnagar in Gujarat.

` The Ultimate Ambition

Access of information and communication beaffordable.communication should render the

dimensions of time and distance irrelevant.To make the cost of a phone call cheaper thanthat of a post card.

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` Dhirubhai Dream Realization Launch of

Reliance India mobile

28 December 2002, on the occasion ofDhirubhais 70th birthday, launch of RelianceInfocomm by MukeshAmbani.

` The Era Thereafter

First introductory offer was the 'Dhirubhai AmbaniPioneer'

Vertical of Reliance Communications - NetConnect, PCO, Data Centre, Reliance India Call,and Video Conferencing.

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` Between my past, the present and the future,there is one common factor: Relationship andTrust. This is the foundation of our growth.

- Dhirubhai H. AmbaniFounder Chairman

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` Sunil Bharti Mittal, born October 23, 1957,son ofa politician from Ludhiana (Punjab)

` Student of Harvard Business School graduated

from Punjab University.` Founder, Chairman and Managing Director of

Bharti Group

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` A first generation entrepreneur.

` First business in 1976 at the age of 18 with a

capital investment of Rs 20,000 (US$1500)

borrowed from his father.

` Make crankshafts for local bicycle

manufacturers which was closed in 1979.

` First to bring portable generators to India.

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` 1982 - First Step in Telecom

` Introduced the push button phones to India, ,replacing rotary phones.

` Bharti Telecom Limited (BTL) was incorporated.` Entered into a technical tie up with Siemens AG

of Germany.

` 1990s - Started making fax machines, cordless

phones and other telecom gear.

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` 1992 - Turning Point.` Awarding of licenses for mobile phone services

for the first time by Indian Govt to serve NewDelhi.

` 1995, Bharti Cellular Limited (BCL) formed tooffer cellular services under the brand nameAirTel.

` Instrumental in bringing down the highSTD/ISD, cellular rates in the country byrolling the countries first private national aswell as international long-distance service.

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` 2001- Entered into a joint venture withSingapore Telecom International for a $650-million submarine cable project.

` Countrys first ever undersea cable linkconnecting Chennai in India and Singapore.

` Bharti Enterprises went public in 2002.

` Airtel - Indias largest integrated and the first

private telecom ser vices provider with afootprint in all the 23 telecom circles.

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` Role clarity - Set clear and bold targets for theorganization

` Ability

To rope in big players with deep pockets (like SingTel,

Vodafone, Warburg Pincus & Siemens). To navigate through the socio, legal processes.

To convince lenders to provide him capital.

` Collaborate - for sharing towers, network withcompetitors

` Will to abdicate - At 50, he stepped back to delegateoperational control to the professional Managers to leadthe various entities

` Ability to attract and retain the best management team

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` Hands-on himself tests out Airtels IPTV

` Routinely travels to remote areas India

to boost the morale of his sales troops to experience firsthand how good or poor his

companys telecom services are

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` Ability to take decisions amidst uncertainties` The first to enter many sectors of the business,

and explore unventured frontiers.

` His vision - In this era of me-too products,the key to survival and success of an innovation

is speed to market.` Out-of-the-box thinking is one of the essentials

of new leadership.

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` Be prepared - Plunge into something else as soon as the

government stumps you with a change in policy.

` Managing the set of volatile customers

` Proactively reading customer mind and predicting the future

consumption trend.

` Bharti is now an established player in the Telecom, retail,

insurance, finance and in the entertainment sector.

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` Ranked the No. 2 best employer in India byHewitt Associates in 2004

` Ranked No. 10 in Business Week's IT 100 listin 2004.

` Other benefits for employers

half days on birthdays, gifts for anniversaries,no meetings on weekends, flexible work time,

gym, yoga classes and regular health checkson campus

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Dhirubhai Ambani Sunil Bharti Mittal

First Business

` Reliance CommercialCorporation spicetrading company.

Crisis management` Cyclone during

construction at Jamnagardid not delay its start-up

` where there is a will

there is a way` Journey driven by

hardship and want

` to make crankshafts forlocal bicyclemanufacturers

` Kept up hopes ofinvestors duringeconomic crisis

`

Difficult days with hopethat money would comeby next day

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Dhirubhai Ambani Sunil Bharti Mittal

Leadership style

` Participative / Delegating

Leave the professionalalone

Distinct Practices

` Change your orbitconstantly

Ideology

` Profits we share, loss willbe mine

` Think big, Think Fast,Think Ahead

` Action Oriented SelfInvolvement, supervisionand active monitoring.

` Emphasis on speed overperfection

` Customer is the king` Work requires

compromises` Faith in divine

intervention

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http://www.entrepreneur.com/article/80104-2

http://in.rediff.com/cms/print.jsp?docpath=//money/2006/aug/11spec.htm

www.srmuniv.ac.in/downloads/sunil-mittal-success.pdf

http://in.rediff.com/cms/print.jsp?docpath=//money/2006/aug/11spec.htm

http://timesofindia.indiatimes.com/articleshow/msid-32019056,prtpage-1.cms

Organizational behaviour book by Robbins Judge Vohra

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