IFST 2013 FaradayFaraday What makes us unique Faraday is the UK’s only academicresearch centre...
Transcript of IFST 2013 FaradayFaraday What makes us unique Faraday is the UK’s only academicresearch centre...
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FARADAY CENTREFARADAY CENTREFARADAY CENTREFOR RETAIL EXCELLENCEFARADAY CENTREFOR RETAIL EXCELLENCE
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Faraday
The Faraday Centre for Retail Excellence is a new type of University
Centre for Retail Excellence
The Faraday Centre for Retail Excellence is a new type of University consultancy that delivers specialist knowledge to the consumer packaged goods and retailing industries.
Our aim is to take the risk out of innovation enabling our clients to build better and more profitable product and customer experiences.
*Interpreting Academia, Inspiring Indust
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FaradayWhat makes us unique
Faraday is the UK’s only academic research centre that combines
Faraday has a truly global search capability, providing a one‐stop shop on
Faraday is the UK s only academic research centre that combines consumer retailing, product and packaging research.
Faraday has a truly global search capability, providing a one stop shop on the hottest research, expertise and new technologies from around the world.
Faraday has 15 years proven experience of sourcing novel packaging solutions for the world’s leading brands and retailers.
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FaradayWho we currently and have worked with…
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The Age of the Smart Phone (Tablet)
• Over 50% of UK mobile phone users use a smartphonep
• Average smartphone data usage nearly tripled in 2011M th h lf f t E ill• More than half of western Europe will own a tablet by 2017
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011‐16
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CURRENTCURRENTTECHNOLOGYTECHNOLOGY
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What’s currently Smart?
• MAP (Modified Atmosphere Packaging)• Gas Scavengers• Chemical Indicators
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PLASTIC PLASTIC ELECTRONICSELECTRONICS
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The Plastic Electronics Promise
• Mass ProducedMass Produced • Printed• Low Cost• Low Cost• Electronic Functionality
Improved pack functionality– Improved pack functionality– Improved pack appeal
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What Works Now
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What Works Now
LG 55EM960VLG 55EM960V
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What Works Now
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What Works Now
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Barriers
• Lower performing components (exception OLED) p g p ( p )• Power • High initial costs due to large R&D investmentg g• What to do with PE?
– Lack of PE understanding and conceptsg p– Difficult to imagine something new!
• Legislation
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AUGMENTED AUGMENTED REALITYREALITY
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Augmented RealityA brief history
Thomas Caudell from Boeing first coined the phrase in 1990.
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Augmented Reality
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Augmented RealityA brief history
• PC webcam• PC webcam based
• Mobile phone p• Projector • Gesture • Obvious markers• Hidden markers
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Benefits of Augmented Reality
• You don’t have to doYou don t have to do anything to the pack other than print the marker!
• Bridges the gap between the digital and physical worlds
• It is interactive • It is available now!
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Augmented RealityThe future
• Projector • Change your
surroundings
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Augmented RealityThe future
• In car systems
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Augmented RealityThe future
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Reality Now
IKEA 2013 Catalogue, one of gthe most downloaded b d d AR ibranded AR aps in 2012.
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Reality Now
IBM Augmented Shopping Assistant aims to bridge the gap between the average shopper store and the wealth of product information of product informationavailable online.
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Augmented RealitySmart Phone ShoppingSmart Phone Shopping
TESCO’s Homeplussubway pop‐up shop format in Korea and nowKorea and now Gatwick
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Thank You
To discover more about Faraday or any of the areas covered t d l f l f t t lk ttoday please feel free to talk to me.
Andrew RevelC i l MCommercial Manager