IFPRI - CSISA - Production Technologies, Water, Energy and Value Chain Development - R D Singh
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CSISA Round table 19/5/2014
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IFPRI- CSISA organized a one day high level policy roundtable on Sustainable Intensification in India’s Risk-Prone Ecologies: Investment strategies for productivity growth, resource conservation, and climate risk management” on May 19, 2014 in New Delhi. This roundtable, brings together a high-level small group of individuals from the corporate, government, and research sectors to address one of India’s most urgent challenges to food security and economic growth—how to encourage private sector investment in accelerating productivity growth in India’s risk-prone ecologies while simultaneously conserving the environment. There are solutions already in farmers’ fields and rural markets that respond to these challenges, and this Roundtable will highlight recent advances, for example: innovative financial products and information services for small-scale farmers; diagnostic tools for managing water and soil nutrient scarcity; custom-hired resource-conserving machinery for small farms; crop diversification and high-value marketing strategies; and stress-resistant wheat and rice varieties. But the search for solutions is far from complete. This Roundtable is meant to engage participants in a rapid-fire discussion of recent technical solutions in Indian agriculture, the prospects for policy change, and corporate outlooks for the next five years. The purpose is to help public and private sector players to identify common investment strategies, forge partnerships, and chalk out collaborative efforts to effect technological, market, and policy improvements in India’s risk prone ecologies.
Transcript of IFPRI - CSISA - Production Technologies, Water, Energy and Value Chain Development - R D Singh
CSISA Round table
19/5/2014
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Contents
Overview of Coromandel
Assess strategic fit and decide on mutual areas of
interest
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Opportunities and Enablers for Coromandel
to partner with CSISA and other
organisations participating in the platform
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Murugappa Group’s Key Agribusinesses
Group’s top line is from Agribusiness
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About Coromandel
▪ Present in Business segments of Fertilizers , Specialty Nutrients, Organic Manures, CPC and Retail.
▪ Leading manufacturer and markets around 2.9 mn tn fertilizers.
▪ The company has clocked a turnover of > Rs 10,000 crore in FY14.
▪ Undertakes Host of market development activities to deliver better value to the customer.
▪ Partners with different research agencies to promote right management practices.
▪ Strong Brand Equity
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Distribution Channel in India
Trade - Across India
Institutions – Across India
Retail – AP, Karnataka, TN, Maharashtra, …..
Collaboration opportunities:
• CSISA may join us in disseminations of Farm Technology through Dealers
• Coromandel can leverage CSISA entrepreneur / Champion Farmers network
• CSISA and participating organisation may participate in Coromandel Retail
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Coromandel’s Retail Business
Complete Farming Solution Platform
Fertilizers Pesticides SN Organic SeedsVet
Feed
FARM
Implements
Farm
Husbandry
services
Farm Mechanization
Services
Seedling and
Tissue CultureCredit services Insurance PPP’s Post Harvest
Retail Vision - To be the most preferred choice of customers for complete Farming
Solution in choice of Geography while delivering value added Products and service
to the Customers and superior returns to all stakeholders
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Customer Value
Proposition
Complete Farming solution
MultibrandPlatform
Assured Quality &
Availability
TrustFarm Husbandry
Services
Shopping Experience
Best ROI to Farmer through Quality , Trust and Farm Advise
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Coromandel Retail’s Market Linkages
Network of 800 stores in AP & Karnataka
Growing with a CAGR of 50%
Coromandel Retail has annual customer base of > 24 Lac farmers
Strong Farmer connect with very strong Brand Equity & Customer Satisfaction equity index
Large base of technically capable field force working with farmers to improve their ROI
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Technical
Advisory
Exterior View
Product
Presentation
Interior View
Product
Presentation
Warehouse
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Marketing Initiatives
Gromor Webinar Gromor Scientist
Digital Soil Maps Precision Farming Demos
on Target Yield Equations
Focus on
improving
Farmers’ ROI
by
disseminating
Best Farming
Practices
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Coromandel Retail Partnerships
Mits
ui
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Key Innovations that Coromandel Retail is working on
• Complete farming solution Multi Brand platform offering significantly superior value proposition over competitors.
• IT enabled systems
Cutting edge farm husbandry services• Integrated Nutrient Management by conducting site specific soil
testing and recommending nutrient management practices
• Complete package Crop Demos based on target yield
• Farm Advisory services through Toll free number –Hello Gromor.
• Gromor webinar through Crop Scientists.
• Farm Mechanisation Services
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Enablers Needed and Scope of Partnerships
Enablers Scope of Partnership
Complete farming solution platform • Partnerships with input companies to provide desired products to the farmers.
Farm Credit and mechanisms to ensure productive use.
• Loan services to farmers which can encourage productive use.
Ensure adoption of right of Package of Practices
• Needs lot of field level extension activity, which need time, energy and monetary investments
Value chain arrangements to the farmer
• Purchase of crop produce directly from Farmers
• Storage options and WR finance to farmers
Leverage the networks of organisations to provide better value
• Champion farmer network of CSISA can be leveraged to promote Coromandel’s products
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Welcome Ideas to: Assess strategic fit and decide on mutual areas of
interest
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Opportunities and Enablers for Coromandel
to partner with CSISA and other
organisations participating in the platform
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Thank You
