IFMA Government Relations: Advocacy Tutorial
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Transcript of IFMA Government Relations: Advocacy Tutorial
Making Government Work
For You:IFMA’S
ADVOCACY TUTORIAL
IFMA EFFORTS IN WASHINGTON
Advocacy Government Partnerships Coalition Building
ADVOCACY
Energy Efficiency – EISA, ACES Carbon Cap and Trade Workplace Issues - ADA Sustainability Brownfields Workforce Development Health Care / Indoor Air Quality
Government Partnerships
General Services Administration (GSA) Architect of the Capitol (AOC) Department of State Department of Labor Food and Drug Administration Department of Energy U.S. Coast Guard
Coalition Building
High Performance Buildings Congressional Caucus Coalition (HPBCCC)
Federal Facilities Council (FFC) American Society of Heating Refrigeration and
Air Conditioning Engineer (ASHRAE) U.S. Green Building Council (USGBC) American Institute of Architects (AIA) National Institute of Building Science (NIBS) Design Build Institute (DBI)
Government Funding Resources:
The Stimulus Package The American Recovery and Reinvestment Act of 2009 distributes the $787 billion as follows: Tax Credits $288 billion Contracts, Grants $275 billion
and Loans Entitlements $224 billion
Stimulus Funding of Interest to IFMA Department of Energy
Received $35.1 billion Weatherization (Authorized in EISA) - $5 billion Energy Efficiency Block Grants – 68% to 1700 Cities
Department of Labor Received $7.3 billion
$500 million for Green Job Training and Education GSA
Received $5.7 billion $4.5 billion to convert federal buildings to HPB $700 billion to renovate and construct federal buildings
Other Government Funding:The Federal Budget Process
Begins in February when president submits his budget to congress.
Funded through annual appropriations process and supplemental spending bills
2008 budget contained $1.8 trillion in mandatory spending and $1.2 trillion in discretionary spending
Other Government Resources
IFMA Government Affairs Website Recovery.gov Department of Energy Reports Federal Facilities Council
Available www7.nationalacademies.org/ffc/ EPA Energy Star Program
Available www.ifma.org
How to Make Government Work for You
Be Proactive….Understand the ProcessGet InvolvedReach out to your elected
officials – Local, State, Federal
The constitution gives the legislative branch “the power of the purse”
It oversees how the executive branch is organized and how it operates
It provides legislative authorities necessary for agencies to carry out their missions
It confirms executive and judicial branch nominations
Legislative Branch
BicameralBicameral
The House of RepresentativesThe House of RepresentativesTwo-year termTwo-year termLocal focus Local focus Populist bodyPopulist body
The SenateThe SenateSix-year termSix-year termState focusState focusImperial bodyImperial body
U.S. Congress
House of House of RepresentativesRepresentatives
435 voting members ~ 1/500,000 435 voting members ~ 1/500,000 peoplepeople
257 democrats257 democrats178 republicans178 republicans
Five additional non-voting Five additional non-voting delegatesdelegates
American SamoaAmerican SamoaDistrict Of ColumbiaDistrict Of ColumbiaGuamGuamU.S. Virgin IslandsU.S. Virgin IslandsPuerto RicoPuerto Rico
The 111th CongressThe 111th Congress
111th Congress
100 Members=Two From Each 100 Members=Two From Each StateState57 democrats 57 democrats 41 republicans41 republicansTwo independentTwo independent
The United States The United States SenateSenate
How is Congress Organized?
Leadership Personal offices Committees –
Authorization Appropriations Oversight
Authorization Bills
Authorization bills Create programs Define scope and key components Multi-year Time limited Recommend funding levels Authorizing committees also provide oversight of
executive departments’ operation of programs
Appropriation Bills
Appropriations bills Set actual funding levels one year at a time
12 Appropriations Subcommittees
Bill Bill IntroducIntroduceded
Bill Bill IntroducIntroduceded
HousHousee
Senate
Referred to Referred to CommitteeCommittee
Referred to Referred to CommitteeCommittee
House House Floor Floor ConsideratConsiderationion
Senate Senate Floor Floor ConsideratiConsiderationon
Conference Conference CommitteeCommittee
Full Full House House ApprovesApproves
Full Full Senate Senate ApprovesApproves
Signed by Signed by the the
PresidentPresident
Final PassageFinal Passage
The Legislative ProcessThe Legislative Process
IntroductionIntroduction
Bill must be introduced by a member of congress.
Bill receives number HR numbered bills
are house bills S. numbered bills are
senate bills
All spending bills must originate in the house
Referral to Committee
Bills are assigned to appropriate committee Assignment to subcommittee Deliberations Hearings Mark-up Subcommittee reports back to committee
Committee reports to House/Senate
House option: discharge petition & order
Floor Action
Most readily identifiable activities: debates and speeches
In the senate only: filibuster option Ending debate requires 3/5 vote of senators present
Also creates opportunities for amending bills – that is, changing existing provisions.
Votes
Conference Committee Deliberations
Conference committee: compose of key participants on bill from both houses
Purpose: produce one bill out of the versions passed by two houses, and report back to both houses (conference report)
Final version must be passed by both houses
To the White House
Review
Options Sign Veto (subject to override) Neither (two possible outcomes, depending on whether
congress is in session or not)
The matter of the line-item veto
If successful:
Agency Implementation
Referred to Agency of Jurisdiction Develop regulations and guidelines
for implementation Published in federal register Provides opportunity for comment –
best chance to shape implementation
Meeting with Meeting with Members of CongressMembers of Congress
A Week in the Life Congressional schedules are very hectic…
Sunday (In the District)
6:30 a.m. Gym
8:00 a.m. Breakfast mtg.
9:30 a.m. Arrive at office
12:15 p.m. Leave to attend event
1:00 p.m. Attend event, make speech
4:00 p.m. Return home from event
6:00 p.m. Leave for black tie dinner
7:00 p.m. Attend black tie dinner, make speech
Monday (In the District)
6:30 a.m. Gym
8:00 a.m. Breakfast mtg.
9:30 a.m. Arrive at office
10:00 a.m. In-Office mtg.
11:00 a.m. In-Office mtg.
11:45 a.m. Leave for luncheon
12:15 p.m. Luncheon
2:00 p.m. Leave luncheon for out of office mtg.
Monday (In the District), Cont.
2:30 p.m. Out of office mtg.
3:30 p.m. Arrive back at office
4:00 p.m. Conference call
5:00 p.m. In-office mtg.
6:00 p.m. Arrive at reception
7:00 p.m. Leave reception to go to dinner
7:30 p.m. Arrive at dinner, make speech
10:00 p.m. Arrive at home
Tuesday (In the District/Travel)5:30 a.m. Gym
8:00 a.m. Flight leaves
4:00 p.m. Flight arrives in D.C.
5:00 p.m. Arrive at office
6:00 p.m. Votes – five votes on suspension bills
7:30 p.m. Attend reception
8:00 p.m. Attend reception
8:30 p.m. Attend reception
9:00 p.m. Return home
Wednesday (At the Capitol)
6:30 a.m. Gym
8:00 a.m. Breakfast mtg.
9:00 a.m. Party caucus
10:00 a.m. Committee hearing starts
10:00 a.m. House meets, give five min. presentation
10:20 a.m. Arrive at hearing
10:30 a.m. Step out of hearing to meet with constituents
10:45 a.m. Step back into hearing
Wednesday (At the Capital), Cont.11:00 a.m Ask question at hearing
11:15 a.m. Two votes called
11:25 a.m. Arrive at Capitol for first votes
11:30 a.m. Step into Rayburn for meeting with constituents
11:40 a.m. Take second vote
11:45 a.m. Walk with constituents back to office
12:00 p.m. Leave for luncheon with constituent group
12:10 p.m. Arrive at lunch meeting
12:23 p.m. Vote called
Wednesday (At the Capital), Cont.12:30 p.m. Arrive at Capitol, vote, go back to
luncheon
1:00 p.m. Return to office
1:15 p.m. Constituent meeting
1:30 p.m. Constituent meeting
1:45 p.m. Constituent meeting
2:00 p.m. Constituent meeting
2:00 p.m. Committee hearing starts
2:07 p.m. Series of three votes called
2:15 p.m. Arrive at Capitol for first vote
Wednesday (At the Capital), Cont.2:20 p.m. Step into Rayburn room for constituent
meeting
2:25 p.m. Take second vote
2:33 p.m. Take third vote
2:35 p.m. Finish meeting with constituents
2:45 p.m. Arrive at hearing
3:00 p.m. Step out of hearing for constituent meeting
3:07 p.m. Run back into hearing to ask question
3:10 p.m. Return to constituent meeting
3:30 p.m. Leave hearing for meeting of caucus
Wednesday (At the Capital), Cont.3:52 p.m. Two votes called
4:00 p.m. Arrive at Capitol for first vote, continue meeting in cloakroom
4:17 p.m. Take second vote
4:30 p.m. Arrive at office, join staff meeting
5:15 p.m. Leave office, attend first reception of the evening
5:45 p.m. Arrive at second reception
6:10 p.m. Arrive at third reception
6:33 p.m. Arrive at fourth reception
7:00 p.m. Leave hill to attend dinner
Wednesday (At the Capital), Cont.7:10 p.m. Arrive at dinner
7:36 p.m. Final vote called
7:45 p.m. Arrive at Capitol for vote
8:00 p.m. Return to dinner, make speech
10:00 p.m. Arrive at office, check e-mails, schedule, pressing matters
11:30 p.m. Arrive at home
Thursday (At the Capitol)
See Wednesday Only difference is possible flight at 5:00 p.m.
to the west coast.
Friday (In the District)
Much like Monday schedule, with meetings during the day, dinners and receptions in the evening.
Saturday (In the District)
Much like Sunday with limited meetings during the day (members do try to get a bit of a break!) and a potential dinner or other reception in the evening.
How Do We Break Through the Chaos?Effective Communication Overview What do you want? Who should you ask? How should you ask? How should you follow-up?
Focus On…Focus On…
Relationships, not just substance Systems, not just meetings and
letters Information, not just lobbying Pulling it all together
Establishing a StrategyEstablishing a Strategy
Identifying Issues Setting Your Strategy Identifying Your Stakeholders Identifying Your Champions Putting the Strategy into Action
Identifying IssuesIdentifying Issues
Every Member of Congress has identifiable issues that he or she is concerned about.
Your first task in preparation for meetings should be to identify those issues and relate them to yours.
Issues of concern should be linked to the federal legislation that serves as the source of funding or regulation for these top issues.
Focus on using examples as much as possible.
Questions to Think AboutQuestions to Think About
What congressional members, staff and/or officials would have an interest in or concern about the project or issues?
Are these individuals on relevant committees or in leadership positions to address the issue?
Setting Your StrategySetting Your Strategy
In preparation for hill meetings, you should…
1. Review any issue of significance related to your issues currently being considered.
2. Decide the priority of your issues.3. Review any relevant legislative
initiatives that could be used to advance your issue.
Identifying Your StakeholdersIdentifying Your Stakeholders What related individuals and
organizations can be of assistance to your efforts?
Examples include: Local, state or
national officials Industry leaders Opinion leaders
Other individuals who have personal and political contacts that can impact your issue efforts
Identifying Your ChampionsIdentifying Your Champions
It is important to identify your champions.
These individuals’ support for the issue or
industry in general is so strong that they will actively work for your interests.
When you set your yearly strategy and regular meetings in Washington, these people must be consulted and given the special treatment and care that is given to close friends.
Putting the Strategy into Putting the Strategy into ActionAction
D.C. Meetings Local Meetings National
Meetings General Mailing
List
Problem Solving Political Events
and Fundraisers Telephone Calls
and Letters
Examples:
Communicating a MessageCommunicating a Message A message is how you want to focus your position. Individuals and groups who want to effectively
communicate must develop messages that resonate with their target audiences.
These audiences are usually the news media, congress and policy leaders. They are “influencers” and “decision makers.”
With members of congress and their staff, it is focusing on the impact of public policy.
Winning Messages Winning Messages Contain the Following Contain the Following
Ingredients:Ingredients: Focus on results and public benefits. Relevance can be at a certain time for
a certain audience. Messages should be simple and direct. Use facts, figures and statistics. Finally, messages change as issues
change.
What to Expect in a What to Expect in a Meeting?Meeting? Though a meeting may be with a member,
always know things that come up. Many legislative staff tend to be young. Do not expect meeting rooms. You may
meet in the member’s office or even a hallway passage.
Meetings can range in time from 15 minutes to an hour.
Be sure to get your three main points in. Follow up with any necessary additional
information.
Meeting With Members of Meeting With Members of Congress and Congressional Congress and Congressional StaffStaff
Be prompt and patient Be prepared Be political Be responsive Follow up, follow up, follow up!
ReviewReview
Lobbying - The Basics
Lobbying - The Basics
Know the Legislative Process
Begin by understanding how bills get written and considered by your legislature, city council, or whatever body you are targeting.
Know the rules of committee hearings, legislative floor debates, the budget process and the executive branch.
Lobbying - The BasicsGet Your Allies Together
Effective lobbying is a team effort, and at the start of any lobbying campaign it is important to put together the coalition of support that you will need to win.
Seek to build a coalition that is diverse and that brings together the array of different contacts, skills and resources you will need.
Lobbying - The BasicsDo Your Homework
Research issues thoroughly. Know all the essential facts, both about the policy involved and the politics. Prepare informational material for your allies and supporters to help educate them as well. Prepare your arguments and messages. Know your opposition’s arguments and how to refute them. Know their weak spots and how to exploit them. Figure out if there is the possibility of compromise and whether it is worth it.
Lobbying - The Basics
Pick Your Lobbying Targets and Go to Work
The public officials you might wish to influence fall into very different categories.
Some will already be with you, some you will never win over, and most will likely be somewhere in the middle.
It is the ones in the middle you need to focus on most.
Once you know your targets, lobby them with visits, letters, and calls from their constituents.
THANK YOUTHANK YOU