Ifitt curriculum enter2014
Transcript of Ifitt curriculum enter2014
2 © copyright IFITTICT in Tourism
AgendaAgenda
IntroductionIntroduction
Mission Mission
Goal Goal
IFITT Knowledge BankIFITT Knowledge Bank
IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum
IFITT e-Tourism WikipediaIFITT e-Tourism Wikipedia
IFITT e-Tourism Digital Library IFITT e-Tourism Digital Library
Conclusion & OutlookConclusion & Outlook
ReferencesReferences
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IntroductionIntroduction
IFITT – Int. Federation for IT and Travel & Tourism
World Leading e-Tourism Knowledge Hub
Mission
Enlarge global e-Tourism community and knowledge network
researchers/universities practitioners/public/private organizations
Exploration and promotion of innovations in the e-Tourism domain
Creation and dissemination of e-Tourism knowledge
Social Corporate Responsibility
Enabling learning individuals to develop career opportunities in
today’s multicultural and technology-driven working society
Stakeholder encompassing benefits (lecturers, students, managers)
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IntroductionIntroduction
Goal Generation and dissemination of knowledge on Tourism and
Technology
Insights into tourism domain as important application field of ICTS
Overview of ICT applications along tourism value chain
Knowledge on usage scenarios of modern ICTS in tourism domain
The IFITT Digital Knowledge Bank supports this challenge
around life-long learning by
IFITT e-Tourism Curriculum
IFITT e-Tourism Wikipedia
IFITT e-Tourism Digital Library
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IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum
Comprehensive base of unique lecturing material
> 800 Power Point slides (reference-based)
Scripts and reference lists for further readings
Up-to date case studies
Open Resource www.ifitt.org/home/view/the_ifitt_eTourism_curriculum
Up-dated and extended according to technological developments
Major content areas
ICT and Tourism - Introduction Basic ICT usage scenarios and technologies in
the tourism domain
ICT Usage in Tourism – Overview and Case Studies Interfaces, suppliers,
intermediaries, destination management organisations
Trends and Technical Applications Social media, Semantic web, Software
Agents, Recommender Systems, Dynamic Packaging, Mobile, Online auctions, BI
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IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum
1. ICT and Tourism – Introduction
Types of tourism/tourism markets
Information flows in tourism systems
Definition and history of e-Tourism, facts & trends
Reasons, advantages and implications of ICT use in tourism
2. ICT Usage in Tourism – Overview and Case Studies
2.1 Tourism stakeholders & interfaces
Electronic tourism Market
Use of hard-/soft- & net-ware in tourism
Tourism specific technologies (e.g. CRS, GDS, Switches, mobile technologies
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IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum
2.2. Tourism Suppliers and e-Tourism Applications 2.2.1 Airline industry
Yield Management CRS/GDS Case studies: Lufthansa, Opodo.com
2.2.2 Hospitality CRS, PMS, GDS-Switches (THISCO) MS and distribution channels
Proprietary operated (GastroDat, Micros Fidelio) DMS (feratel.com) Platforms (nethotel.com, hrs.com) Online travel agencies (Travelocity.com) Switch companies (WizCom Switch)
2.2.3 Intermediaries CRS/GDS (Amadeus & Start) Tour Operators (TUI.com, Thomascook.com, kuoni.com) Travel Agencies (eBookers.com, TravelTainment)
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IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum
2.2. Tourism Suppliers and e-Tourism Applications (cont.)
2.2.4 Destination Organisations Destination Management
Systems Case studies: ETS portal,
Tiscover.com… 2.2.5 Tourism Management
Management Information Systems (MIS) and Decision Support Systems (DSS), e-CRM
Case Studies: T-Mona/Manova, X-Queue…
3. E-tourism Trends & Technical Applications
3.0 Social Media & Web 2.0 in Tourism
Travel Blog Cycle Web 2.0 Revolution in tourism/trends &
facts Web 2.0 induced challenges for DMOS Case studies: Trip Advisor.com…
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IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum
3.1. Interoperability and Semantic Web Heterogeneous info presentation in tourism Standardisation initiatives Ontology & semantic web Case studies: IFITT RMSIG (Reference Model Special Interest Group), Harmonise, Harmo-
Net 3.2. Website Optimisation
Web-site evaluation customer-based expert-based supplier-based performance-based
Application tracking & search engine analysis/optimization Case studies: Swarovsky Cristal WebAward, Check Effect for search term efficiency
3.3. Intelligent software agents in tourism Intelligent systems in tourism Smart Business networks Case studies: Heracles, agents for mining online sources
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IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum
3. E-tourism Trends & Technical Applications (cont.)
3.4 Mobile services in tourism M-tourism: m-pull/push technologies Context-based adaptation Usage rates & acceptance Building and instantiating mobile
guides Case studies: www.innsbruck-mobile.at,
www.dolomitiSuperski.mobi... 3.5 Recommender systems
Definition & classification Examples: Amazon.com, Trip
Advisor.com, ActiveBuyersGuide.com Techniques
Collaborative filtering Content-based filtering Case-based reasoning
Search interfaces & collaborative browsing
Case studies: Trip@Advice, Virtual Adviser, NutKing.com…
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IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum 3.6 Dynamic packaging in tourism
Components, requirements & mechanisms Architectures: agent-based network, multiple bundling strategies Case study: Flex package.com
3.7 Online auctions in tourism Opportunities of online auctions Price determinants A software agent by Tiscover for selling accommodation packages at eBay Case study: e-Bay (market size & structure, success rate, revenue forecast)
3.8 Complexity & network science in tourism Tourism as a complex adaptive system Methods for CAS analysis Basics of network science Applications in tourism
3.9 Business Intelligence in tourism Knowledge destination framework architecture Data Mining, OLAP & Data Warehousing BI-based Destination Management Information System (DMIS)
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IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum
What is NEW by November 2013?
New open education resources in form of Power Point slides and
scripts
Complexity & Network Science in Tourism (Prof. R. Baggio)
Social Media Marketing in Tourism (Prof. U. Gretzel)
Business Intelligence Applications at Tourism Destinations (Prof. M.
Fuchs)
> 60 up-to date industry case studies
E-business applications for CRS/GDS, OTA, DMO, Airline, and Hotel
industry
Social Media
Mobile applications
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IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum
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IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum
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IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum
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IFITT e-Tourism WikiIFITT e-Tourism Wiki
Theme-specific Wikipedia on 40 core topics of e-Tourism E-Tourism scholars deliver Wiki contributions in their field of expertise
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IFITT e-Tourism WikiIFITT e-Tourism Wiki
Wikis available
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IFITT e-Tourism WikiIFITT e-Tourism Wiki Scholars who agreed to submit Wikis
Dr. D. Wan Smart Phone Applications and Travel Experiences
Prof. Wöber K. Management Information Systems in Tourism
Dr. Zhen, X. Travel Planning Search Engines
Prof. L. Cantoni Education and E-Learning in Tourism Augmentation Analysis of User Generated Content Online Reputation in Tourism
Prof. M. Fuchs Knowledge Management and Business Intelligence in Tourism Acceptance and Usage of Mobile Technologies in Tourism
Prof. W. Höpken Standardization and Semantic Web in Tourism Adaptation of Ubiquitous Websites in Tourism Building Mobile Tourist Guides QR-Codes in Tourism
Prof. Sigala, M. ICTs induced Efficiency Gains in Tourism Gaining superior Competitiveness through ICTs in Tourism ICT supported Consumer Relationship Management in Tourism
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IFITT e-Tourism Digital LibraryIFITT e-Tourism Digital Library
Parameterized search mechanism at IFITT portal for abstracts and
bibliographical data from research resources in field of e-tourism
ENTER proceedings Information and Communication Technologies in Tourism
Springer: 2003-2013
Journal of Information Technology & Tourism Cognizant/Springer: 1998-2012
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IFITT e-Tourism Digital LibraryIFITT e-Tourism Digital Library
Parameterized search mechanism at IFITT portal for abstracts and
bibliographical data from research resources in field of e-tourism
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IFITT e-Tourism Digital LibraryIFITT e-Tourism Digital Library
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Conclusion and OutlookConclusion and Outlook
Continuous further development of advanced
open educational resources
Up-date of OER, like PPT slides (e.g. QR-Codes, e-
Cards, AI, etc.), scripts, industry case studies
Web-based e-learning environment
Course modules (training needs learning goals)
Interactive learning tools
Certification
IFITT Digital Knowledge Bank
Wikis and topical-hierarchies continuously
extended by e-Tourism scholars all over the world
Access on full papers (IFITT members)
ENTER Proceedings 1998-ongoing
JITT
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…we hope that these improvements along with free IFITT services will be of great help to global e-Tourism community…
Thank you!
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ReferencesReferences
Buhalis, D. (2003). E-Tourism: Information Technology for strategic tourism management. Essex: Prentice Hall-Pearson.
Collins, C. & Buhalis, D. (2004). Enhancing SMTEs Business Performance through the Internet and Online Learning Platforms. In A. Frew, (Ed.), ENTER Information and Communication Technologies in Tourism, (pp. 580-591). New York: Springer.
Fuchs, M., Höpken, W., Mirski, P., Ainedter, B. & Lembacher, A. (2006): e-Tourism Curricula Development in Tyrol - A Preliminary Report. In: 3rd China Tourism Forum, The Hong Kong Polytechnic University, Hong Kong: 37-49.
Fuchs, M., Höpken, W., Mirski, P., Ainedter, B. & Lembacher, A. (2007): e-Tourism Curriculum Development - A Destination Management Organisation Perspective. In: Sigala, M., Mich, L. & Murphy, J. (eds.), Information and Communication Technologies in Tourism 2007, Springer, New York: 523-535
Grundy, S. (1987). Curriculum: Product or Praxis. Sussex, UK: Falmer. Habermas, J. (1978). Knowledge and Human Interests. London, Heinemann. Kyoo, Y.-Ch. (2000). Hotel Management Curriculum Reform based on Required Competencies of
Hotel Employees and Career Success in the Hotel Industry. Tourism Management, 21, 473-487. Pechlaner, H. & Fuchs, M. (2002). Towards new skill requirements for destination organisations –
an exploratory study. Tourism Analysis, 7(1): 43-53. Tribe, J. (2001). Research Paradigms and Tourism Curriculum. Journal of Travel Research, 39,
442-448. Werthner, H. & Klein, S. (1999). Information Technology and Tourism - A Challenging
Relationship. Wien – New York: Springer. Young, R. (1989). A Critical Theory of Education. Hemel Hempstead, UK: Harvester, Wheatsheaf.