I N T E R N A T I O N A L

FIRE FIGHTERI N T E R N A T I O N A L

FIRE FIGHTER

An MDM PUBLICATIONIssue 29 – February 2011

An MDM PUBLICATIONIssue 29 – February 2011

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Reporting Worldwide to Municipal, Industrial and Fire Training ProfessionalsReporting Worldwide to Municipal, Industrial and Fire Training Professionals

Indianapolis21st–26th March 2011

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I N T E R N A T I O N A L

FIRE FIGHTERI N T E R N A T I O N A L

FIRE FIGHTER

An MDM PUBLICATIONIssue 30 – May 2011

An MDM PUBLICATIONIssue 30 – May 2011

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Reporting Worldwide to Municipal, Industrial and Fire Training ProfessionalsReporting Worldwide to Municipal, Industrial and Fire Training Professionals

I N T E R N A T I O N A L

FIRE FIGHTERI N T E R N A T I O N A L

FIRE FIGHTER

An MDM PUBLICATIONIssue 32 – November 2011An MDM PUBLICATION

Issue 32 – November 2011

Reporting Worldwide to Municipal, Industrial and Fire Training ProfessionalsReporting Worldwide to Municipal, Industrial and Fire Training Professionals

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FIRE FIGHTERI N T E R N A T I O N A L

FIRE FIGHTER

An MDM PUBLICATIONIssue 27 – August 2010

An MDM PUBLICATIONIssue 27 – August 2010

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Reporting Worldwide to Municipal, Industrial and Fire Training ProfessionalsReporting Worldwide to Municipal, Industrial and Fire Training Professionals

I N T E R N A T I O N A L

FIRE FIGHTERI N T E R N A T I O N A L

FIRE FIGHTER

An MDM PUBLICATIONIssue 31 – August 2011

An MDM PUBLICATIONIssue 31 – August 2011

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Reporting Worldwide to Municipal, Industrial and Fire Training ProfessionalsReporting Worldwide to Municipal, Industrial and Fire Training Professionals

I N T E R N A T I O N A L

FIRE FIGHTERI N T E R N A T I O N A L

FIRE FIGHTER

An MDM PUBLICATIONIssue 28 – November 2010An MDM PUBLICATION

Issue 28 – November 2010

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Reporting Worldwide to Municipal, Industrial and Fire Training ProfessionalsReporting Worldwide to Municipal, Industrial and Fire Training Professionals

Indianapolis21st–26th March 2011

Official International Media Sponsor

Reporting Worldwide to Professionals in Municipal and Industrial Fire and

Rescue Services

I N T E R N A T I O N A L

FIRE FIGHTER

MDM Publishing Ltd.W O R L D W I D E M E D I A

INTERNATIONAL FIRE FIGHTER is by far andaway the leading international magazine for the worldwide firefighting, rescue and disaster management professional, readand regularly referred to by senior municipal fire officers,industrial fire fighting organisations, disaster recovery andemergency response specialists, and the world’s premier fireand rescue training schools and colleges.

The magazine ensures that readers are kept informed on everyaspect of fire and rescue, from new firefighting and extricationequipment to the latest thinking on USAR, confined space andCBRN rescue techniques. At the same time, International FireFighter uniquely provides advertisers with a global and highly-focused opportunity to have an on-going dialogue with theindustry’s key opinion formers, decision makers and buyers.

Unrivalled ReadershipAs the role of the fire fighting professional has expanded anddeveloped, and as both natural, and man-made disasters havecalled for new skills, better equipment and more extensivetraining, IFF has invested heavily in maintaining a globaldatabase that is second to none. Today, it has more than 7,180qualified subscribers across the globe in 36 countries. Thesecountries have been identified as those with a preponderance ofhighest-hazard industries, high fire risk environments, and withlarge or developing fire fighting and rescue infrastructures.

With feedback suggesting that each edition of the magazine is seen by three or four readers, advertisers have theopportunity to be seen by upwards of 20,000 potentialcustomers. Additionally, hard-copy editions of earliermagazines, or those archived on the www.mdmpublishing.comwebsite, are regularly revisited by readers, further boostingthe impact of their advertising spend.

Currently IFF’s circulation comprises:

Municipal Fire Chiefs and Deputy Fire ChiefsFire Fighting and Rescue Equipment and ProcurementOfficersIndustrial and Commercial Fire Safety OfficersIndustrial Fire Chiefs, Airport and Mass Transit Fire ChiefsEmergency Response ManagersDisaster Recovery ManagersTraining OfficersChief Instructors at all Major Fire Training Schools andCollegesGovernment Departments

IFF stands apart from any other magazines in the fire fightingand rescue sector by providing advertisers with a powerfulcombination of worldwide reach, quality readership andrespected editorial, ensuring the best possible return for theiradvertising spend.

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FIRE FIGHTER

DEMOGRAPHIC PROFILE

The news pages ensure that readers are kept up to date on thelatest products to come onto the market, while Product Profilesdeliver in-depth products reviews.

Online Magazine and AdvertisingOpportunitiesInternational Fire Fighter can be accessed online at the newMDM website at www.mdmpublishing.com, where visitors canget fast and realistic access to a digital version of the magazineusing the most up-to-date page-turning software. Archivededitions of the magazine are also online, greatly extendingadvertisers’ brand awareness far beyond the edition’s coverdate.

The technology allows advertisers and readers to email links tocustomers and prospects. Each advertisement in the DigitalEdition, has a live link added that takes the reader directly to theadvertisers’ website. This is included within the cost of anyadvertisement.

IFF E-NewsletterThe latest advertising opportunity is the monthly IFF E-Newsletter, which contains a reader-focused mix of industrynews and product announcements. This too offers readers thefacility to link to IFF pages or the advertisers’ own website.

International Fire Fighter• Reporting worldwide to professionals in municipal and

industrial fire and rescue services.• Targeted and carefully assessed readership comprising

professional fire fighters, buyers and decision makers.• Cost-effective advertising through print and online editions

and newsletters.• Respected, relevant and well-read editorial content.• The first choice of many “blue chip” advertisers.

IFF Magazine is published four times a year, in February, May,August and November.

For more information on advertising and promotionalopportunities in IFF, please contact IFF’s publisher:

Mark BathardTel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926Email: mark.bathard@iffmag.comWebsite: www.mdmpublishing.com

For more information on editorial opportunities please contactIFF’s editor:

Graham CollinsTel: Australia) +61 (0) 7 3123 4435. (UK) +44 (0) 844 704 6686.(USA) +1 (347) 748 9084Email: graham.collins@mdmpublishing.com

IFF…Reporting Worldwide toProfessionals in Municipal and

Industrial Fire and Rescue Services

READER PROFILES

MDM Publishing LtdThe Abbey Manor Business Centre, The Abbey, Preston Road, Yeovil, Somerset BA20 2EN UK

Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: info@mdmpublishing.com Website: www.mdmpublishing.com

Unsurpassed EditorialInternational Fire Fighter is the magazine relied upon by firefighting and rescue professionals around the world to keepthem up to date with the latest thinking, technical information,updates and news. A package not found elsewhere in any singlepublication.

The focus is on sharing information and knowledge withreaders, so articles in each edition of the magazine are writtenby highly respected experts in fire fighting and rescue. In thisway, the magazine reflects the ever-changing and ever morecomplex environment in which fire fighting and rescueoperations take place. To ensure the broadest possiblecoverage, each edition of International Fire Fighter hasdedicated editorial on applications, equipment, techniques andtraining.

Industrial= 33%

Training= 20%

Others= 9%

Municipal= 38%

North America= 28%

Middle East= 13% Europe = 40%

Asia Pacific= 19%

FEBRUARY 2012

Regular featuresEditorial commentNewsProduct profilesEventsCodes & standards

ApplicationsOffshore firefightingAirport firefightingConfined space rescue

EquipmentMunicipal and industrial firefighting vehiclesFoam and water monitors PPV equipmentCommunication systems and equipmentHoses and nozzles

TechniquesUSAR rescueRTA rescue

TrainingTraining softwareExtrication equipment trainingCBRN training

AUGUST 2012Regular featuresEditorial commentNewsProduct profilesEventsCodes & standards

ApplicationsMarine and shipboard firefightingWildfire firefightingNatural disaster response

EquipmentAirport firefighting vehicles Portable lighting and torches Foam concentratesPPE: helmets, gloves and bootsBreathing apparatus

TechniquesDecontaminationStructural Collapse Rescue

TrainingConfined space rescue trainingFirefighter trainingHazMat training

MAY 2012

Regular featuresEditorial commentNewsProduct profilesEventsCodes & standards

ApplicationsOil spills and clean-up operations LPG and LNG firefightingNuclear incident response

EquipmentFoam pumps and foam proportioning PPE: protective clothing High-rise evacuation equipment Thermal imaging camerasPortable gas detection

TechniquesSpecial rescue techniques: rope, flood and riverAircraft evacuation and rescue

TrainingWildfire training Training simulatorsStructural collapse rescue training

NOVEMBER 2012

Regular featuresEditorial commentNewsProduct profilesEventsCodes & standards

ApplicationsPetrochemical and storage tank firefightingHigh-rise firefightingStructural collapse rescue

EquipmentSpecial application and special purpose vehiclesHigh volume pumpingHydraulic extrication and rescue toolsFixed and portable pumpsDecontamination equipment

TechniquesConfined space rescueExtraction

TrainingOffshore firefighting training USAR trainingFirefighter safety training

MDM Publishing Ltd.W O R L D W I D E M E D I A

2012 FEATURES SCHEDULE

I N T E R N A T I O N A L

FIRE FIGHTER

To discuss advertising opportunities: call Mark Bathard on +44 (0) 1935 426428or email mark.bathard@iffmag.com

To discuss editorial opportunities: call Graham Collins on +61 (0)7 3123 4435 or email graham.collins@mdmpublishing.com

MDM Publishing Ltd.W O R L D W I D E M E D I A

Advertisement Rate Card

I N T E R N A T I O N A L

FIRE FIGHTER

COVERS: £2,310 €2,735 $3,795

DOUBLE PAGE SPREAD: £2,975 €3,495 $4,895

FULL PAGE: £1,750 €2,100 $2,875

HALF PAGE: £1,175 €1,395 $1,945

QUARTER PAGE: £675 €825 $1,095

For more information please contact Mark Bathard at MDM PUBLISHING Ltd.

The Abbey Manor Business Centre, The Abbey, Preston Road, Yeovil, Somerset, BA20 2EN, UK

Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926Email: mark.bathard@iffmag.com Website: www.mdmpublishing.com

COVERS: A$3,675 S$4,875 ¥365,000

DOUBLE PAGE SPREAD: A$4,715 S$6,275 ¥467,500

FULL PAGE: A$2,785 S$3,695 ¥275,000

HALF PAGE: A$1,875 S$2,495 ¥185,000

QUARTER PAGE: A$1,095 S$1,450 ¥107,500

TECHNICAL SPECIFICATIONS (W X H)

Double Page Spread (With Bleed) 426mm x 303mm

Full Page (With Bleed) 216mm x 303mm

Full Page (No bleed) 210mm x 297mm

1/2 Page Landscape 182mm x 128mm

1/2 Page Vertical88mm x 266mm

1/2 Page Island109mm x 175mm

1/4 Page Vertical Strip 60mm x 266mm

1/4 Page Standard88mm x 128mm

1/4 Page HorizontalStrip 182mm x 60mm

When supplying a Full Page advertisement with bleed, please ensure that any type is atleast 5mm from the trim.

Please email high resolution pdf to mark.bathard@iffmag.com or upload to our ftp site atftp://mail.mdmpublishing.com.

Please note a username and password will be required when using the ftp site, emailmark.bathard@iffmag.com prior to uploading.

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Technical Specifications

I N T E R N A T I O N A L

FIRE FIGHTER