Ifc & Capital Appeals 10.02.11
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Transcript of Ifc & Capital Appeals 10.02.11
THE INTERNATIONAL FUNDRAISING CONSULTANCY
JOHN BAGULEY
WWW.IFC.TC
IFC BACKGROUND
STAFF & ASSOCIATES
StrategyCapital appealsMajor donor fundraisingFoundation research Bid writingDirect MarketingNew media
COMPANY OVERVIEW
A friendly professional team of consultants.
Many years of strategic, international and front-line experience.
With both an incisive and innovative view of fundraising.
INTERNATIONAL
Country Offices:• London (St Albans)• Milan• Geneva• Ottawa• Kiev
Partner Agencies:• France• Spain• Portugal• Netherlands• Belgium• Denmark• Germany• Ireland• USA• India• Australia
SPECIALIST AREAS
• Strategy• Capital campaigns• Individual giving• Major donors• Trusts and grants• Communications
• Corporates• Legacies• Research• Mentoring• Training• Digital media
HEALTH CLIENTS
• World Health Organisation
• Medical Foundation• Cancer Research• Royal Free Hospital• Horder Centre Hospital• British Heart
Foundation• etc
ETHICS
Codes of Practice
• Institute of Fundraising.• FRSB.• ACEVO.• EUConsult.• EFA.• AFP USA.
THE DRIVER
Successful consultancy is driven by passion and partnership…
THE DEAL
We will empower your staff with our knowledge and skills to take your fundraising programme into the future.
The fundraising department will be significantly strengthened as a result of IFC involvement.
CAPITAL APPEALS
Passion, drama and excitement.
Involve people at all levels.
Stages.Strengthen long-term
income.
CAPITAL APPEAL STAGES
Feasibility Study Silent Phase Public Phase Stewardship
Phase
FEASIBILITY STUDY
CASE FOR SUPPORT
Emotionally moving and intellectually satisfying…
CASE FOR SUPPORT
• Why the appeal is important.
• Who says so… Patrons etc
• How much is required.• Gift chart.• Acceptance of Funds
Policy.• Naming opportunities.• Great design.
SILENT PHASE I
CULTIVATION• Meeting face to face.• Cultivation events –
host, location, celeb, passion, pledge.
• Individual approach strategies.
• Appeal Chair.• Asking.
SILENT PHASE II
• Trusts & Foundations.• Companies.
• Appeal committees.• Individual asks.• Events / launch / ask /
cultivate.
PUBLIC PHASE
COMMUNITY
• Events – launch event.• TV, Radio, social media.• Alumni, parents,
grandparents.• Rotary etc.• Creating a dynamic
presence.• Whole oganisation…
STEWARDSHIP
QUESTIONS
John Baguley
CEOInternational Fundraising Consultancy
WWW.IFC.TC