Ifc & Capital Appeals 10.02.11

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THE INTERNATIONAL FUNDRAISING CONSULTANCY JOHN BAGULEY WWW.IFC.TC

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Transcript of Ifc & Capital Appeals 10.02.11

Page 1: Ifc & Capital Appeals 10.02.11

THE INTERNATIONAL FUNDRAISING CONSULTANCY

JOHN BAGULEY

WWW.IFC.TC

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IFC BACKGROUND

STAFF & ASSOCIATES

StrategyCapital appealsMajor donor fundraisingFoundation research Bid writingDirect MarketingNew media

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COMPANY OVERVIEW

A friendly professional team of consultants.

Many years of strategic, international and front-line experience.

With both an incisive and innovative view of fundraising.

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INTERNATIONAL

Country Offices:• London (St Albans)• Milan• Geneva• Ottawa• Kiev

Partner Agencies:• France• Spain• Portugal• Netherlands• Belgium• Denmark• Germany• Ireland• USA• India• Australia

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SPECIALIST AREAS

• Strategy• Capital campaigns• Individual giving• Major donors• Trusts and grants• Communications

• Corporates• Legacies• Research• Mentoring• Training• Digital media

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HEALTH CLIENTS

• World Health Organisation

• Medical Foundation• Cancer Research• Royal Free Hospital• Horder Centre Hospital• British Heart

Foundation• etc

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ETHICS

Codes of Practice

• Institute of Fundraising.• FRSB.• ACEVO.• EUConsult.• EFA.• AFP USA.

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THE DRIVER

Successful consultancy is driven by passion and partnership…

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THE DEAL

We will empower your staff with our knowledge and skills to take your fundraising programme into the future.

The fundraising department will be significantly strengthened as a result of IFC involvement.

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CAPITAL APPEALS

Passion, drama and excitement.

Involve people at all levels.

Stages.Strengthen long-term

income.

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CAPITAL APPEAL STAGES

Feasibility Study Silent Phase Public Phase Stewardship

Phase

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FEASIBILITY STUDY

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CASE FOR SUPPORT

Emotionally moving and intellectually satisfying…

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CASE FOR SUPPORT

• Why the appeal is important.

• Who says so… Patrons etc

• How much is required.• Gift chart.• Acceptance of Funds

Policy.• Naming opportunities.• Great design.

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SILENT PHASE I

CULTIVATION• Meeting face to face.• Cultivation events –

host, location, celeb, passion, pledge.

• Individual approach strategies.

• Appeal Chair.• Asking.

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SILENT PHASE II

• Trusts & Foundations.• Companies.

• Appeal committees.• Individual asks.• Events / launch / ask /

cultivate.

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PUBLIC PHASE

COMMUNITY

• Events – launch event.• TV, Radio, social media.• Alumni, parents,

grandparents.• Rotary etc.• Creating a dynamic

presence.• Whole oganisation…

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STEWARDSHIP

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QUESTIONS

John Baguley

CEOInternational Fundraising Consultancy

WWW.IFC.TC