IFA_2012_INTEL_Documentation_Sacha_ENG_qh

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I nternationale F unka usstellung ‘IFA’ B li 2012 Berlin 2012 Event planned & managed by Sacha Gortchakoff Sacha Gortchakoff

Transcript of IFA_2012_INTEL_Documentation_Sacha_ENG_qh

Internationale Funkausstellung ‘IFA’ B li 2012Berlin 2012

Event planned & managed by

Sacha GortchakoffSacha Gortchakoff

INTEL CONFIDENTIAL, FOR INTERNAL USE ONLY1

The early daysThe early days

INTEL CONFIDENTIAL2

recent days of IFArecent days of IFA

INTEL CONFIDENTIAL3

Visitors & Exhibitors

1924

• 268 Exhibitors & 170,000 Visitors

2010

• 1432 Exhibitors & 235,000 Visitors (in total)

• 125,000 B2B-relevant visitors

2011

• 1,440 Exhibitors (from 89 Countries)

• 240,000 visitors (total)

• 133,000 B2B-relevant visitors (38,500 international)

• Overall press attendance grew to 6,189Overall press attendance grew to 6,189

• International journalists: 2,181 (+16%)

The Stand

Press Event & Retail BreakfastPress Event & Retail Breakfast

Stand Impressions

OOH