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FUJITSU SEMICONDUCTOR Limited AsiaE-newsletter

31st IssueJuly – September 2010

Corporate Message Press Releases Activities Special Media Coverage

Corporate Message

According to statistics from CCID Consulting, China's MCU market growth in 2010 will outstrip the growth of the globalMCU market, and over the next two years China set for double digit growth in 2010. This projections suggest a return tohigh growth in China MCU market after single-digit growth during 2008 and negative growth in 2009. Responding activelyto the needs of this fast-growing market, Fujitsu Semiconductor is increasing its research and development (R&D)activities and its marketing efforts by launching new products and organizing promotional events, This strategy is startingto pay off, with winning industry awards for several MCU products.

Fujitsu Semiconductor's increased R&D in its MCU product line has enabled it to launch six new products in theMB91590 series of system controllers for automotive dashboards and center consoles. It has also launched sixMB95430H products in the F2MC-8FX family. The MB91590 won the Excellent Auto Electronics MCU Product DesignAward organized by China Electronics News, and another Fujitsu Semiconductor product, the MB91F492, won theExcellent Motor Control MCU Product Design Award. These awards reflect Fujitsu Semiconductor's R&D strength and thequality of their MCU products.

Over the period, Fujitsu Semiconductor held a MCU online seminar at 21ic.com that focused on the MB95F330H series8-bit MCU and the latest 32-bit MCU product, the MB91F492. Seminar participants discussed consumer electronicsmarket trends. Following the event, Fujitsu Semiconductor organized another event jointly with Electronics Engineering &Product World: the MB95260 series Easy-Kit development tool free delivery activity to strengthen industry players'understanding of the MB95260 series 8-bit MCU offering, and to help Fujitsu Semiconductor harness user feedback inorder to develop MCU products that meet market needs.

Fujitsu Semiconductor is also actively promoting and expanding in other products areas: in the field of digital TV, FujitsuSemiconductor participated in IT Expo 2010, NCCE 2010 and China Digital TV Symposium, industry events that enabledit to showcase the results of the company's R&D in 'triple play' services (which provide cable TV, internet andtelecommunications services to the users over a single broadband connection). Forpromoting its power management solutions, Fujitsu Semiconductor participated in the 13thDianyuan.com Technology Exchange Conference, introduced Fujitsu Semiconductor's LCDpanel power solutions and addressed the latest application trends and developments in LCDpanel power ICs; and in the emerging field of USB 3.0, Fujitsu Semiconductor's latest USB3.0-SATA bridge integrated circuit products, the MB86C31 and MB86E50, passedcompliance testing by the USB Implementers Forum and are now certified as compliant withthe USB 3.0 Super Speed standard. All of these activities and developments. underlineFujitsu Semiconductor's market-leading capabilities.

Read on for more details of the Fujitsu Semiconductor's recent achievements

Fujitsu Semiconductorparticipates inInternational InformationTechnology Expo China2010

Press Release:

Fujitsu Semiconductor releases new system controller LSI with high-performancegraphics for automotive applications

Fujitsu Semiconductor launches 8-bit microcontroller with built-in analog comparator andoperational amplifier

Newest Fujitsu USB 3.0-SATA bridge IC earns USB-IF compliance certification

Fujitsu USB 3.0-SATA controller for RAID storage applications earns USB-IFcompliance certificationActivities:

Fujitsu Semiconductor wins two 'Excellent MCU Product Design' awards Fujitsu Semiconductor MCU online seminar held at 21ic.com

Fujitsu Semiconductor cooperates with Electronic Engineering & Product World toorganize MB95260 Series Easy-Kit Development Tool delivery activityMedia Interview:

Mr. Welch Ding, product manager at Fujitsu Semiconductor (Shanghai) Co Ltd, wasinterviewed by Esmchina.com

Fujitsu Semiconductorparticipates in NCCE2010 & China Digital TVSymposium

Fujitsu Semiconductorparticipates in the 13thDianyuan.comTechnology ExchangeConference

Mr. Bu Yangchun, productmanager at FujitsuSemiconductor(Shanghai) Co Ltd, wasinterviewed byElectronics Supply &Manufacturing-China

Technical Article: FRAM RFID LSI with serial interface

About Fujitsu Semiconductor Limited Asia

Collaborating collectively on its distinct strengths and expertise, Fujitsu Semiconductor(Shanghai) Co Ltd, Fujitsu Semiconductor Asia Pte Ltd and Fujitsu SemiconductorPacific Asia Ltd collectively form Fujitsu Semiconductor Limited Asia (FSL Asia), toprovide a one-stop center for its semiconductor products to all customers in theAsia-Pacific region. Apart from sales and marketing of semiconductor products, FSLAsia also offers flexible business and system solutions for the digital AV, automotive,consumer electronics, and mobile and wireless markets, as well as design and technicalsupport for customers, locally and regionally.

With technology resource centers and ASIC design support centers strategicallylocated in Hong Kong, Taiwan, Shanghai and Chengdu, FSL Asia can speedily andcompetitively meet customers' stringent design-in requirements on ASSP, MCU andASIC products. With heavy investments in design and engineering capabilities andapplication support resources, complemented by a regional network of design partners,suppliers and distributors, FSL Asia can readily delivers innovative and value-addedsolutions and varied range of products to its target markets in the Asia-Pacific region.

About Fujitsu Semiconductor Asia Pte Ltd (FSAL)

Fujitsu Semiconductor Asia Pte Ltd (FSAL) was established in 1986 to providesemiconductor sales and support solutions to customers in Southeast Asia, India andOceania. FSAL offers a diverse array of application-oriented semiconductor productsand solutions such as ASIC, ASSPs, microcontrollers/microprocessors (FR-V), SystemMemory (FRAM/FCRAM) and System LSIs (DVD MPEG Source Decoders/MPEG –2Encoders).

Press Releases

Fujitsu Semiconductor Releases New System Controller LSI with High-Performance Graphics for AutomotiveApplications

Singapore, July 29, 2010 - Fujitsu Semiconductor Asia Pte Ltd (FSAL) announced the forthcoming release of sixproducts in the MB91590 series of system controllers for automotive dashboards (instrument clusters using colordisplays) and center consoles (onboard information displays). The new products started becoming available in lateSeptember 2010. This series of vehicle-system LSI devices integrates the FR81S, a high-performance CPU core thathas an established achievement as the vehicle microcontroller (system controller), with a graphics-display controller andfunctions for video capture and communications.

For more information, please visit:http://www.fujitsu.com/sg/news/pr/fmal_20100729.html

Fujitsu Semiconductor Launches 8-bit Microcontroller with Built-in Analogue Comparator and OperationalAmplifier

Singapore, August 10, 2010 - Fujitsu Semiconductor Asia Pte Ltd (FSAL) announced the development of a new seriesin its F2MC-8FX family of high-performance 8-bit microcontrollers with embedded flash memory. The new 32-pinMB95430H series include six products with built-in analogue comparator and operational amplifier. Samples of the new

products are currently available, with volume shipping to start in October 2010.

For more information, please visit:http://www.fujitsu.com/sg/news/pr/fmal_20100810.html

Newest Fujitsu USB 3.0-SATA Bridge IC Earns USB-IF Compliance Certification

Singapore, August 26, 2010 - Fujitsu Semiconductor Asia Pte Ltd (FSAL) announced that the latest series of theFujitsu USB 3.0-SATA bridge IC, the MB86C31, has passed USB-IF compliance testing conducted by the USBImplementers Forum and is now certified as compliant with the USB 3.0 SuperSpeed standard.

For more information, please visit:http://www.fujitsu.com/sg/news/pr/fmal_20100826.html

Fujitsu USB 3.0-SATA Controller for RAID Storage Applications Earns USB-IF Compliance Certification

Singapore, September 20, 2010 - Fujitsu Semiconductor Asia Pte Ltd (FSAL) announced that another member of itsgrowing family of USB 3.0-SATA bridge ICs, the MB86E50, has passed USB-IF compliance testing and is now certified ascompliant with the SuperSpeed USB (USB 3.0) standard by the USB Implementers Forum. The certification of theMB86E50 brings Fujitsu to three certified USB 3.0-SATA bridge ICs along with the MB86C30 and MB86C31.

For more information, please visit:http://www.fujitsu.com/sg/news/pr/fmal_20100920.html

Activities

Fujitsu Semiconductor Participates in International Information Technology Expo China 2010

International Information Technology Expo China 2010 (IT Expo 2010), jointly sponsored by the U.N. Economic andSocial Commission for Asia and the Pacific (ESCAP) and China, was held in Jinan, Shandong from 3 – 5 September.Taking 'information guides the future' as the theme, the exposition showcased the many ways that IT will guide the futureand displayed some of the world's latest technologies, concept products and IT infrastructure solutions.

Together with Shandong Taixin Electronics Co Ltd, Haier, and Hisense, Fujitsu Semiconductor participated in the expo aspart of its Shandong Triple Play Joint Lab R&D program, and showcased its HD and SD multimedia terminal solutions, HDsecurity monitoring solutions, USB 3.0 and more.

Fujitsu Semiconductor's booth at IT Expo 2010

Fujitsu Semiconductor Participates in NCCE 2010 & China Digital TV Symposium

Jointly organized by the Chinese Institute of Electronics' Consumer Electronics Branch and Shanxi Radio, Film andTelevision Bureau, NCCE 2010 & China Digital TV Symposium was held in Taiyuan, Shanxi from 14 -- 19 September.Taking 'integrating innovation and harmonious development' as the theme, the conference included keynote speechesand an interactive, in-depth discussion on current trends and hot topics in the digital TV field, such as systems toaccommodate triple play, operation and management of interactive TV, mobile internet applications and new terminals inconsumer electronics. Mr. Cedric Huang, Senior Marketing Manager, Fujitsu Microelectronics (Shanghai) Co Ltd, gave a

speech, Digital TV End-device's Technology Development under Triple Network Convergence, and introduced FujitsuSemiconductor's latest applications in triple play. He also discussed future trends in digital TV end-device technology.

Mr. Cedric Huang at the rostrum (third from the left)

Fujitsu Semiconductor Wins Two Excellent MCU Product Design Awards

The results of the Excellent MCU Product Design Awards 2010, organized by China Electronics News, were announcedrecently, with two Fujitsu Semiconductor products featuring among the winners: the MB91F492 won the Excellent MotorControl MCU Product Design Award, and the MB91590 won the Excellent Auto Electronics MCU Product Design Award.

According to Ren Aiqing, deputy editor-in-chief of China Electronics News, the judges focused on the current keyapplication markets such as motor and auto electronics and evaluated the candidate products' overall performance,including reliability and flexibility. Fujitsu Semiconductor's MB91F492 and MB91590 were judged to have demonstratedoutstanding technical performance.

The automotive industry is currently moving towards the brushless DC motor, the direct drive motor, as well as variablespeed control and smart control. Fujitsu Semiconductor's 32-bit MCU product MB91F492 is the company'snew-generation, low-cost microcontroller for DC inverter motor control systems. With a built-in motor control module anda fast digital-analogue conversion module, the product has a number of applications, including in 180-degree DC inverterair conditioner controls and industrial inverter controls.

Fujitsu Semiconductor's Sapphire MB91590 is a system-level chip for the new-generation automotive dashboard. Itsbuilt-in video interface and graphical control unit gives developers flexibility in incorporating the in-vehicle rear viewsystem into the overall instrument system, reducing the system's overall cost.

Medals for MB91F492 and MB91590

Fujitsu Semiconductor participates in the 13th Dianyuan.com Technology Exchange Conference

On 10th July, the 13th Dianyuan.com Technology Exchange Technology Exchange Conference took place in Shanghai.The industry event, which attracted nearly 500 professionals from the power and electronic industries, included a speechby Mr. Chen Yongkang, senior engineer, Fujitsu Semiconductor Pacific Asia Ltd on the subject of Fujitsu LCD PanelPower Solutions. Mr. Chen introduced Fujitsu Semiconductor's LCD panel power solutions and talked about the latestdevelopment trends in LCD panel power ICs.

Mr. Chen Yongkang delivers a speech atthe conference

Mr. Chen Yongkang is interviewed byDianyuan.com

Fujitsu Semiconductor MCU online seminar Held at 21ic.com

On 27th July, Fujitsu Semiconductor held an MCU online seminar at 21ic.com. During the seminar, Mr. Alex Peng, MCUproduct manager, Fujitsu Semiconductor (Shanghai) Co Ltd, delivered a speech on Motor Drive Solutions based onFujitsu Semiconductor's MCU offerings, focusing on the introduction of the MB95F330H series 8-bit MCU and the latest32-bit MCU product, the MB91F492. After the speech, Mr. Peng held an online discussion with participants and answeredtheir questions.

For more information, please visit http://seminar.21ic.com/detail.asp?meeting_id=58

Fujitsu Semiconductor cooperates with Electronic Engineering & Product World to organize MB95260 SeriesEasy-Kit Development Tool activity

To meet the huge global demand for 8-bit MCU products, Fujitsu Semiconductor introduced the MB95200/300/400new-generation series of MCUs, including the MB95260 series of products. In order to strengthen professionals'understanding of the MB95260 series 8-bit MCU, Fujitsu Semiconductor and Electronics Engineering & Product Worldjointly organized a MB95260 series Easy-Kit development tool event, which gave attendees the chance to try out theproduct. They also received complimentary installation CDs and user manuals. The event also gave FujitsuSemiconductor a chance to solicit user feedback in order to develop their products in a way that responds to marketneed.

The MB95260 series microcontroller is a new 8-bit MCU with internal analog EEPROM. In addition to maintaining theexisting optimized instruction system, the microcontroller has inherited the resources of the previous generation ofproducts. It has applications in power tools, memory-controlled chargers, DVD players, microwave ovens, automaticmeters and home security systems.

Fujitsu Semiconductor signs memorandum of understanding with the Agency for the Assessment andApplication of Technology in Indonesia

Fujitsu Semiconductor Asia Pte Ltd signed a memorandum of understanding with Indonesia's Badan Pengkajian danPenerapan Teknologi (or Agency for the Assessment and Application of Technology) on 29 September. The purpose ofthe MOU is to facilitate discussion and collaboration between Fujitsu Semiconductor and the Agency to utilize FujitsuSemiconductor's DVB decoder and WiMAX chipsets as devices for IT and communication, particularly in the areas of settop box (STB) technology in digital TV receivers and Broadband Wireless Access applications. This collaboration aims tosupport local industries in Indonesia and encourage local manufacturers to increase the proportion of their product madelocally using Fujitsu Semiconductor devices.

Group photo at the MOU signing ceremony

Special Media Coverage

Media Interview

Electronics Supply & Manufacturing China, August 2010

Mr. Bu Yangchun, product manager, Fujitsu Semiconductor (Shanghai) Co Ltd, was interviewed by Electronics Supply &Manufacturing-China. They discussed STB market trends.

English Version:

Triple play plan will greatly increase the STB market demand

The convergence of telecommunications network, radio networks and Internet, which have been discussed for manyyears, finally started in 2010. As an important device connecting the three networks, set-top-box (STB) is undoubtedlybecoming the biggest beneficiary.

From the original analog channel supplementer, to the channel decoder receiving digital satellite television, to receivingelectronic program guide and radio programs, STB is no longer limited to receiving TV programs in a traditional way, andits role in a family is changing with the moving forward of triple play. With the deepening of triple play, STB market isinjected new vitality.

Three barriers to be stepped over

It is predicted by organizations that after triple play, the income from the media and entertainment business of China'sfixed broadband networks will exceed the income from mobile communication, and only the media and entertainmentbusiness will contribute 0.8 percentage points to China's GDP growth. Through the development of triple play in severalyears, more than 600 billion of investment scale will be formed.

Triple play totally subverted the appendage status of STB traditionally focusing on receiving TV program, and reversedthe TV set-based, STB-assisted pattern. In the future, the TV set is only a stage, and it is STB featuring individualizationthat really plays a key role. However, triple play is both a new opportunity and a new challenge for STB market.

Bu Yangchun: unified and open software application platform will attract more application developers and provide userswith more flexibilities and choices.

Firstly, if video, voice and data are integrated in STB, it is clear that great pressure will be brought upon the hardwareplatform. Bu Yangchun, product manager of Fujitsu Semiconductor (Shanghai) Co Ltd, believes that triple play raiseshigher requirements for the software and hardware platforms of STB: stronger processing ability, more functions andbetter connectivity.

"In terms of hardware, the requirements for the processing speed of master chip are not so high, but the STB must havean independent hardware audio and video processing unit. This is very important. The hardware integration is not as highas possible. Going too far is as bad as not going far enough," said Mr Bu. "Even for Intel PC chip with mainfrequency reaching over 2GHz, it is very difficult to process full HD video with software. The integrated chips should be

chosen according to specific applications."

Triple play determines the core position of STB in home appliances in the future, and information center will sharecontents with more equipment, so the connectivity between STB and other electronic products can not be neglected. MrBu believes that the support of general-purpose interfaces such as USB is very important, because the USB interfaceenhances the scalability of STB, and there are various kinds of equipment with USB interface. Two or more USBinterfaces will bring more advantages to STB.

In terms of software, the traditional proprietary operating system, software platform and middleware will face more andmore challenges, and it is increasingly more urgent to make Internet application compatible. "Unified and open softwareapplication platform will attract more application developers and provide end-users with more flexibilities and choices.The emergence of the new requirements will require chip manufacturers to have better forward-looking ability as well asthe ability to respond quickly," said Mr Bu. He predicted that the open operating systems such as Linux and Androidwill be more popular.

Finally, in terms of operating mode, the STB market will encounter the mutual restrictions of telecommunications and radionetworks. Even if the STB steps over the two barriers including software and hardware, it may not be able to achievehappy ending. The competition between telecommunications and radio networks will grow with the deepening of triple playinvolving both mutual penetration of technologies and interest distribution of cross-sector monopolies. How to breakindustry barriers and to unite telecommunications and radio networks is a headache for the industry.

China Electronics News, July 6, 2010

Mr. Lu Biao, marketing manager of Fujitsu Semiconductor (Shanghai) Co Ltd, was interviewed by China ElectronicsNews. He was questioned on USB 3.0 market trends.

English Version:

USB 3.0: market warming up, Chinese enterprises to play an important role

Intel delays program; USB 3.0 market set to erupt around 2011 or 2012

• Intel will introduce products supporting USB 3.0 around 2012

• At around the end of 2011 or beginning of 2012, USB 3.0 is expected to begin to dominate the market

2010 was supposed to be the year that USB 3.0 took the world by storm. Many manufacturers had high hopes andstarted actively promoting its development. However, Intel's new generation 6 series main board does not support theUSB 3.0 chipset, creating a significant obstacle in USB 3.0's path to market. In fact, as the development of USB 3.0 will,at first, depend on computer products, and given Intel's dominant position in that market, the approach that Intel takes tothe new technology is critical. Won't Intel's lack of timely support for USB 3.0 have a huge effect on the take-up of USB3.0?

Lu Biao, marketing manager at Fujitsu Semiconductor (Shanghai) Co Ltd, who actively displayed USB 3.0–relatedsemiconductor products at tradeshows early this year, replied. "As a matter of fact, the main CPU manufacturer's delayin launching integrated USB 3.0 chips has hindered the development pace of USB 3.0." He added, however, that,as the change from USB 1.1 to USB 2.0 had ultimately proved irresistible for the industry, he was certain that the era ofUSB 3.0 would eventually arrive. He predicted that by the end of this year, consumers would certainly see the emergenceof a large number of USB 3.0-integrated equipment. So far as Mr. Lu was aware, customer feedback on USB 3.0products had been positive. Fujitsu Semiconductor is cooperating with many PC and peripherals manufacturers inincorporating the new technology. He cited the example of the company's cooperation with Japan's largest PCperipherals manufacturer, Buffalo, which is making USB 3.0-integrated HDD and external blue-ray products,

Not many USB 3.0 chips in the market; solution cost still high

Fujitsu Semiconductor is one of the first chip makers to achieve formal certification by the USB Implementers Forum. Thecompany mainly provides USB 3.0 - SATA bridge ICs and related solutions. Their product is one of the first available USB3.0 ICs for PC peripherals to enable high-speed data transfer. It integrates on a single chip the USB signalcommunication control circuits, SATA signal communication control circuits, USB 3.0 and SATA protocol and commandcontrol circuits, and Fujitsu proprietary high-speed serial interface technologies. Utilizing a 65nm process, the producthas lower power consumption and a smaller chip area. According to Mr. Lu, the bridge is mainly used in external storagedevices or CD-ROMs, and will probably start to appear in other products such as mobile devices and portable hard drivesin the future. Fujitsu Semiconductor is actively planning for the next generation of richer, more flexible USB 3.0-relatedproducts.

USB 3.0 and HDMI fight for mobile device market

• It is hard for USB 3.0 interface to replace DP or HDMI

• The battle for market dominance between USB 3.0 and HDMI will firstly take place in the portable device market

USB 3.0 can provide a maximum data-transfer rate of 5GB/s. This means that a 27GB file – the same amount of data asa Blu-ray disc -- would take 90 seconds to transfer (although there are slight variations in test data among differentmanufacturers). USB 3.0 can even transmit unzipped HD video. So will USB 3.0 have any effect on existing high-speedinterface technologies such as HDMI and DisplayPort (DP)?

Industry players have different views on it, and Mr. Lu was uncertain for the time being. He believes that the relativepopularity of USB 3.0 will definitely have some effect on comparable technologies, but how great that effect would beremained to be seen: the answer would depend on the industry and ultimately the end-application market. He pointed outthat different interface standards had different intended applications.

Ctimes.com.tw, July 8, 2010

Fujitsu Semiconductor Pacific Asia Ltd (Taiwan Branch) showcased a series of solutions at Computex Taipei 2010between 1-5 June, including 8-bit MCU (the MB95330 and MB95310), Fujitsu's Full HD H.264 CODEC solution, andMobile Milbeaut IC (M-6MO).

English Version:

Eight products reveal emerging trends

Post-show reports on Computex 2010

Eight key products and technologies were displayed in Computex 2010, including 3D display, a new multi-touch screen,digital signage products, digital home, a tablet PC, an e-book reader, the 11n video transmission process and USB 3.0.

Photo 1 Tradeshow data

The real business opportunity of 3D display lies in PCs

The highlight of video technology at Computex this year is none other than 3D video. Mobile devices with 3-inch screensright up to 50-inch FPD can all be equipped with 3D video, transforming the image watched by the user.

But closer inspection reveals that many of these 3D applications are in their infancy, either still at the experimental stageor very early adopters. It's also open to doubt, for now, whether users will purchase expensive 3D TVs (for example)while so few little video content is available in 3D. To compensate for this relatively low level of demand, somemanufacturers have been forced to lower prices to promotional levels. The technology still has some way to come.

A similar picture exists in terms of 3D display applications in mobile phones. Most exist to provide a value-added elementto the mobile phone in order to generate sales, but this has strategy has seen only limited success: not many functionsthat benefit from 3D can be adopted for the small screen of a mobile phone, and users may well be reluctant to put on 3Dglasses in order to use their mobile phone.

Photo 2 3D display flourishes in PC applications

The most fruitful opportunities for 3D technology are thought to exist in PC applications. So far, not many PC gamessupport 3D, but gaming fanatics are thought to be willing to invest in the upgrade, so this may change as content evolvesto embrace the new technology. As it does so, 3D will become a bigger opportunity. Chip-makers are therefore

developing chips that meet the requirements for 3D.

Nvidia's president and CEO, Huang Renxun, believes that PCs will be the strongest platform for 3D technology for theforeseeable future. In addition to 3D games, PCs can also act as 3D-integrated media centers, incorporating 3D stereoimage play.

Photo 3 Fujitsu Semiconductor's products

Semiconductor trend: uniting performance and cost is the route to success

Among the newly-launched semiconductor solutions, the latest market trend is demand for parity between cost andperformance. One of a number of solutions that Fujitsu Semiconductor showcased at the tradeshow, the 8-bit MCU,which features full HD H.264 encoding and decoding, and the Mobile Milbeaut ICs were highlights.

In terms of MCUs, Fujitsu Semiconductor's major products have applications in home appliances and portable medicalproducts featuring two-channel high-performance Flash memory, which has high security and can be read and overwritten100,000 times. In addition, these products have built-in LCD controllers, which enable them to be used in products whichuse LCD displays, such as blood pressure monitors and remote controls.

In terms of mobile phone image processing, Fujitsu Semiconductor's new products feature full HD output and highresolution, and support Scalado's SpeedView technology. This enables them to make up for the shortcomings of thecurrent mobile phone video shoot functions. In addition, the products use a 90nm process and perform well in terms ofpower consumption. Fujitsu Semiconductor displayed full HD H.264 encoding and decoding solutions and next-generationHD multi-standard video decoder solutions, which have applications in high-end digital cameras, security monitoring andbroadcast equipment. The H.264 products are mainly applied in set-top boxes, and the multi-standard solutions use 65nmprocess technology and incorporate 512MB of memory, enabling the systems to consume minimal power (at 1.0W)during full HD transcoding. This handy feature reduces system size and cost.

Esmchina.com, June 2010

Mr. Welch Ding, product manager of Fujitsu Semiconductor (Shanghai) Co Ltd, was interviewed by Esmchina.com, andshared his views on automotive dashboard market trends.

English Version:

Farewell to figures: car dashboard enters image age

Car dashboard has transferred from original mechanical dial scale to the control center of the whole automotiveelectronic system. In fact, it is not appropriate to label the human-machine interface (HMI) as dashboard, because HMI isno longer an instrument with limited information, but an all-embracing information center.

Just dashboard pointer and graduation obviously can not meet the great demand on the enormous amount of informationof driving safety and infotainment, so dashboard is being replaced by LCD screen.

The dashboard entering image age must have a multi-media chip. In order to meet the demand on increasingly enormousamount of in-vehicle information, Fujitsu Semiconductor launched single chips integrating more features on graphicdisplay and video processing, including MCU control, stepper motor drive as well as GDC and Video/Camera inputcontrol. Fujitsu Semiconductor predicts that future dashboard design requires larger-size LCD to support moreinformation; at the same time, new instrument needs to add the gateway function. In addition to integrating 5-phasestepper motor, Fujitsu Semiconductor's 16FX MCU MB96380 family supports LCD display up to 260 segments and 288Kinternal flash, and delivers gateway function with 2-way CAN bus.

Traditional instrument form makes a breakthrough; LEC and LCD are extensively applied

Ding Jiezao: electronic LCD car instrument will become mainstream in the market in 2011

In order to rapidly and accurately convey complex information, figure is no longer exclusive language of dashboard, andcharacter, color and graphics have also become expression ways of dashboard. The multiple language of dashboardmainly benefit from the applications of LED and LCD in automobiles, and the advancement of display technology meetsthe requirements of dashboard for explosive information.

Mr Welch Ding, product manager of Fujitsu Semiconductor (Shanghai) Co Ltd, predicts that electronic automotive LCDinstrument will gradually replace mechanical instrument and become mainstream in the market in 2011; by 2013,mid-range instrument with TFT screen display and stepper motor will be increased to around 26 percent of the market; by2015, virtual instrument with full TFT screen display will account for about 3 percent market share.

According to the requirements of high-, mid- and low-range automobiles, Fujitsu Semiconductor makes a completeclassification based on the display type of car dashboard: electronic instrument with TNLCD, STNLCD and stepper motordisplay for low-range automobile, electronic instrument with TFT screen display and stepper motor meter for mid-rangeautomobile, and all virtual instrument with full TFT screen display for high-range automobile with all display informationprocessed by way of graphic display. For the low-range instrument, Fujitsu Semiconductor has MB95F176/188 andMB90F927; for mid-range instrument, Fujitsu Semiconductor has MB96F380 and MB91F465C/467DA; for high-rangeinstrument, Fujitsu Semiconductor has Jade MB86R01 all virtual instrument solution.

Technical Article

Electronic Design - China, July 2010

FRAM RFID LSI with serial interface

English Version:

Special Press Report

Eetasia.com, August 27, 2010

USB 3.0-SATA bridge certified SuperSpeed compliant

Itvoir.com, October 13, 2010

Fujitsu Semiconductor launches 8-bit microcontroller

Indiainfoline.com, July 30, 2010

Fujitsu Semiconductor releases six new products

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