When We Share, Do They Care?

Simon Tanner, King’s College London T: @SimonTanner #sharecare14

Digital Humanities: the application of digital technology to humanities disciplinesreflection upon the impact of digital media upon humanity

> 50 academics & researchers~ £2.5 million research income per annum5+ million digital objects in 107+projects200+ million hits over the last 5 years

www.kcl.ac.uk/ddh/

If you have knowledge, let others light their candles with it.

Nowadays people know the price of everything and the value of nothing.

Oscar Wilde

An economist would argue that most of the “cost” of a book resides in the precious leisure time expended reading it. Figure how many hours you spend reading a book and multiply by your billing rate. It’s going to be a lot more than $12.99. We’re dickering over the tip, not the restaurant bill.But most people don’t think like economists. The value of one’s own time is not as easily quantified as a price printed on a jacket… We spin a mental narrative in which the prices we set are exact, rigorous, and inevitable —oblivious to how arbitrary those prices actually are…” I don’t know what eBook prices we’ll end up with, but I’m reasonably sure of one thing: If we think there’s an entirely logical price for a digital book, we’re only fooling ourselves.”

www.psychologytoday.com/blog/priceless/201004/how-much-should-ebook-cost

The Golden Rule

Never impose on others what you would not choose for yourself (Confucius)

And as you would that men should do to you, do you also to them likewise (Luke 6:31)

Not one of you is a believer until he loves for his brother what he loves for himself (Islam, Forty Hadith of an-Nawawi 13)

The Ultimatum Game

Divide your 10 Euro’s with a stranger. The stranger decides if either of you get to keep that share of the money.

How much would you offer the stranger?

If you were the stranger, what would be the least amount you’d accept?

The Ultimatum Game

Kahneman, Knetsch, and Thaler. "Fairness and the assumptions of economics." Journal of business (1986):

a substantial proportion of participants were willing to reject positive offers. The results do not indicate whether these individuals were motivated by a reluctance to participate in an unfair transaction, or by a wish to punish an unfair allocator, or perhaps by both.

We are fair, why don’t they care?

Free is the default of fair

FREE FAIR

We have 125,000 art works available in high resolution. Anything you want, you can do with it...

So now we can say “I love Rijks”, the Rijksmuseum was a very dull, traditional museum and now we can say proudly “I love Rijks”...So if you think about impact then maybe love is the biggest impact. Peter Gorgels

www.youtube.com/watch?v=iW17d-OQsIs

I love Rijks

To better understand digital engagement, cultural organisations need to explore what and who they value, as well as understanding what their audiences value, before exploring how these can be enhanced through digital channels.

Let’s get Real 2, Culture24 Action Research Projecthttp://weareculture24.org.uk/projects/action-research/

Values

Knowledge and values have a relationship which we can explore through

“the criteria according to which we say

something isgood, beautiful or true.”

(Being Human, Roger Smith, 2007)

http://www.kdcs.kcl.ac.uk/innovation/impact.html

Measuring the Impact of Digitized Resources: The Balanced Value Model

the measurable outcomes arising from the existence

of a digital resource that demonstrate a change

in the life or life opportunities of the community

www.kdcs.kcl.ac.uk/innovation/impact.html

5 Stages in the BVI Model

What will success look like?

We are more effective and efficient in delivering change and benefits;Our organisation is gaining strategic advantage through the innovation in this digital activityWe are delivering a strong economic benefit to our community that demonstrate the worth and value of our endeavours in clear monetary terms; and the community has been changed by the resource in beneficial ways that can be clearly identified

The case for Impact

When We Share, Do They Care?

Simon Tanner, King’s College London T: @SimonTanner #sharecare14

With thanks to Alice Maggs for the Impact illustrations

alice.100@hotmail.com

simon-tanner.blogspot.com

www.slideshare.net/KDCS