IESLIntelligent Electronic ShelfLabels SystemDiego Antón, Founder & CEO of e-Smart Devices and promoter of the IESL System

_Technological Innovative Solutions

e-Smart Devicese-Smart Devices is a technological startup focused on R&D+i (Research and Development and innovation) and new technologies. Its goal is to develop, produce and commercialise high value innovative technological products and solutions for clients and users.

e-Smart Devices is created with the Project IESL with Diego Antón as the Founder & CEO of e-Smart Devices and promoter of the IESL Project.

e-Smart Devices is currently focused on the design and development of the IESL Project for its industrial production and commercialisation.

InnovationDISTINCTION: COMPETITIVE ADVANTAGEInnovation is the basis of success Innovation becomes the key to stand out in thisglobalised times. It is the only way to competitiveness in a market saturated with options for costumers. And its best allied is the technological creativity. A perfect union allows the constant development of ideas that contribute with new and better solutions to the existing ones, such as the innovative IESL – Intelligent Electronic Shelf Labels System.

Intelligent Electronic Shelf LabelsTECHNOLOGICAL PROGRESS AT THE POINTOF SALELabels: important digital medium of informationA label is a great strategic tool. It is the first communication channel between the commercial establishment and clients, therefore the information provided is as important as the used support. We are in the digitalisation age, where the digital media have become the new communication channel par excellence thanks to its versatility and speed in the updating and display of the information.

It is time to say goodbye to paper labels and to the current ESL labels (monochromatic LCD screens and electronic ink). It is time to welcome the new generation of Intelligent Electronic Shelf Labels Systems IESL and its many competitive advantages related to the current price labelling systems.

FUTURE vs. PASTMain disadvantages of traditional paper labelling and the current ESL systems, which can be solved with the new IESL System.

TRADITIONAL PAPER LABELLING Considerable economic cost of workforce dedicated to the creation and maintenance of the updated labelling (to remove old labels, prepare, print, organise and place the updated labels).

Economic cost to associated disposable materials (paper consumables, plastics and printer consumables).

High percentage of labelling errors that generate clients’ mistrust and dissatisfaction.

CURRENT ESL SYSTEM LCD screens or monochrome electronic ink (white - grey - black).

It requires physical continuous maintenance by the staff to add and take off the colour frames in order to emphasise sales and promotions (which involves almost the same work as changing the paper labels).

Autonomous electronic labels that require the maintenance of batteries.

It does not guarantee the complete (100%) removal of mistakes.

IESLWHAT IS IESL?The Intelligent Electronic Shelf Labels System is an intelligent management platform for retailers. IESL System manages four essential groups:

Intelligent Electronic Shelf Labels management

Localised Digital Advertising

Big Data management

Virtual Commercial Establishment management

IESL arises as the evolution of the current electronic labelling systems (ESL – Electronic Shelf Labels) and leads to the new generation of Intelligent Electronic Shelf Labels Systems IESL to increase the value proposal for our clients (retailers’ commercial establishments) and their stakeholders through innovation:

Technological innovation: use of HD screens with full range of colours.

Design innovation: of the system’s elements and its functions. Commercial innovation: commercial and marketing strategy.

IESL System is customised for each commercial establishment, allowing greater ease and practicality in the operation and control of the system and all its elements.

IESL System’s management and maintenance are customised depending on the needs of each commercial establishment, guaranteeing continuous replacement and update of the software, hardware and all the system’s elements.

IESL is a totally complete solution that includes:

Local software continuously updated.

Hardware: Centralised terminal of operation and control: central computer of the system. Wide range of small and large size electronic labels. Operative control terminals. Informative terminals for consumers.

Structures, supports and labels’ holding clips.

Communication network of the system.

Support system, diagnosis and remote and on-site maintenance.

Total or partial management of the system.

MARKETLarge and small retailers commercial establishments at an international and national level:

Grocery

Pound shop

Drugstore

Home appliances

Consumer electronics

Pharmacy and chemist’s shop

Hardware and DIY shops

Bookshop and stationery shop

Perfumery

Textilewith full range of colours

IESL solutionsINTELLIGENT ELECTRONIC SHELFLABELS MANAGEMENTFEATURESElectronic labels with HD screens and full range of colours.

Wide range of screens size: Small size: 3”, 4”, 5”, 7” and 10”. Large size: 20”, 26”, 32”, 40”, 50” and larger sizes.

Automated labelling after the system’s configuration. The staff is only required for: Remove, install or change the labels’ location. Correct labels’ mistakes (because of hitting, vandalism or technical reasons) automatically displayed by the alerting system embedded in the platform. Automatic update of data in the labels. Automatically (programmed) or manual sending of data.

Access control of the system only for authorised staff with authentication credentials and access permission. Control system and alarm signalling, failures and system errors.

Programming and warnings’ control system: Stock control at aisles: replacement notices. Order control: programmed notices on order launching, receipt and incidents. Other notices’ control: customised warnings programming for each establishment.

ADVANTAGESTotal elimination (100%) of the cost of paper labels and other consumables.

Elimination of 95% of the cost of human capital in charge of the labels’ management.

Total elimination of the labels errors and therefore elimination of clients’ complaints.

System soundness: agility, flexibility and reliability of the information and prices updating.

Greater competitiveness of the commercial establishment.

Distinction thanks to the implementation of an innovative and state-of-the-art technologyin retail markets.

The system allows the setting, sending and visualisation of all kind of digital informationin HD and with the full range of colours.

It allows the identical 3D geolocation of all the products with an electronic label at the commercial establishment.

On-site or remote displaying and printing of planograms in 2D and 3D in real-time.

Greater ease and agility to communicate specific promotions, such as the end of stockor perishable products.

High capacity to attract the attentionof customers on promotional products.

Improvement of customers’ purchase experience and therefore improvement of the clients’ trust and satisfaction. ent.

LOCALISED DIGITAL ADVERTISING MANAGEMENTFEATURES

HD screens.

Wide range of large format screens: 10”, 20”, 26”, 32”, 40”, 50” and larger sizes.

Advertiser clients’ management in the commercial establishment through the IESL System.

Digital advertising content programming through the IESL System.

Localised Digital Advertising management level determined by the commercial establishment: own management, shared management or transferred management.

ADVANTAGES

Economic incomes thanks to the optimal use of the digital large format media installed on localised areas of great visibility and audience in the commercial establishment. This media can share the following uses: Display of promotional products and information of the commercial establishment, as an electronic large format label.

Display of digital ads of advertiser clients.

High capacity to attract the attention of customers on promotional products or the ads of advertiser clients.

BIG DATA MANAGEMENT FEATURES

Safe storage of data and generated records in the system (redundant storage in servers).

Intelligent management and processing of Big Data generated in the system for the use and benefit of our clients (commercial establishment).

Local and remote access to the informationin a controlled and restricted way.

ADVANTAGES

Economic incomes thanks to the commercialisation of information and datagenerated in the system.

On-site and remote access and displaying of data and generated records in real-time bythe system.

Stock control.

Greater efficacy and productivity of thecommercial establishment.

Greater interaction with suppliers and consumers.

Added value to the supply chain.

Complementation to the enterprise resource planning (ERP) systems.

Automated management of large quantitiesof data.

VIRTUAL COMMERCIAL ESTABLISHMENT MANAGEMENT FEATURES

Customised reproduction of the commercial establishment in 3D and virtual reality.

Automated and synchronised datain real-time.

Updated and free software linked to the IESL platform. Online portal and Apps of the Virtual Commercial Establishment for clients in 3D format for PC, Smart TV and tablets. Also, available in virtual reality for smartphones and other media.

ADVANTAGES

Increase of economic incomes thanksto the opening of the virtual commercial establishment, operating 24 hours a day every day of the year.

3D identical reproduction of the commercial establishment distribution.

Automatic synchronisation of data in real-time.

New and satisfactory online shopping experience for consumers thanks to thevirtual purchasing in their habitual commercial establishment from anywhere and by any medium, operating 24 hours a day every day of the year.

Innovation

Technological distinction: intelligent commercial establishment.

New digital support to the display prices, information and advertisingby HD screens and full range of colours.

Completely customised system for every commercial establishment.

Totally automated system after its configuration.

Identical 3D geolocation of all the products with an electronic label at the commercial establishment.

Improvement of customers’ purchase experience and satisfaction in the physical commercial establishment.

It provides a new and revolutionary online purchase experience thanks to the possibility of buying in an identical virtual commercial establishment (3D and virtual reality).

It improves customer’s loyalty.

Pricing strategy Agility, flexibility and reliability of the information and prices updating.

Greater competitiveness of the commercial establishment.

Total elimination of errors in the prices of the labels and therefore elimination of clients’ complaints.

On-site or remote displaying of specific promotions created in real-time.

Display of information in HD screens with a full range of colours. High capacity to attract the attention of customers on products and promotions.

Operational excellenceAutomation of functions: electronic labelling management and data management.

Services guarantee with redundant equipments. Soundness, agility and security of the system. Total reliability in the information flow.

Simplicity of the total control of the system thanks to its continuous feedback and self-test, which identifies and notifies errors and failures inreal-time.

Greater productivity of the commercial establishment.

Greater efficiency of the commercial establishment’s staff.

Real-time data Automated management of large amounts of data.

Visualisation and display of 2D and 3D planograms in real-time.

Stock control.

Complementation to the ERP systems.

Added value to the supply chain.

Automatic synchronisation of data.

Economic income generation Income generation of advertiser clients thanks to the visualisation of Localised Digital Advertising in the commercial establishment.

Economic incomes thanks to the commercialisation of information and data generated in the system.

Increase of economic incomes thanks to online products selling through the virtual commercial establishment (3D and virtual reality), operating 24 hours a day every day of the year.

_Technological Innovative Solutions

Why choose IESL ande-SMART DEVICES?

e-Smart Devices is pioneering offering the new generation of Intelligent Electronic Shelf Labels Systems IESL to retailer commercial establishments as the solution of greater value, more complete and more versatile on themarket.

The management and maintenance of the four groups of the IESL System are customised depending on the needs and priorities of each commercial establishment, guaranteeing continuous replacement and update of thesoftware, hardware and all the system’s elements.

The IESL System is the only solution on the market for retailers that allows saving costs with the Intelligent Electronic Shelf Labels management and allows the generation of continuous economic incomes thanks to the other groups of the system: Localised Digital Advertising management, Big Data management and Virtual Commercial Establishment management.

With IESL the customers’ shopping experiencegreatly improves and is more satisfactory.

IESL is innovation, distinction and added value

Does your commercial establishment want to make the difference?

EXAMPLES OF IESL ELECTRONIC LABELS

CUSTOMISED LABEL

STANDARD LABEL

PROMOTIONAL LABELS

_Technological Innovative Solutions

TEL.. +34 649 886 155info@e-smartdevices.come-smartdevices.com