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IE Sports Business Summit Newsletter
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Transcript of IE Sports Business Summit Newsletter
IE Sports Management Club
The Sports Business Summit
would not have been a success
without the great attendance and involvement of the audience in
both events.
We put a lot of effort into contacting interesting and successful speak-
ers and choosing
the right topics they
would discuss with
the audience. We
wanted to gather the
best professionals in re-
lation with the most relevant topics going on in the industry
nowadays.
In the end we came up with some
of the subjects that we believe are
key in the sports industry nowa-
days: sponsorships, club manage-
ment, licensing, sports agents,
entrepreneurship, eSports and
disruptive technologies.We are happy with the results of
the Sports Business Summit, as:
We gathered great speakers from
international companies.We got to know new
people from our
masters, companies
and other business
schools
We succeeded in
terms of attendance, reaching +150 people.
Moreover, we are happy with
all that we have learnt from our
guests.
In conclusion, thanks to all of you,
we are proud of being the first team ever at IE Business School in organizing such a huge event related with sports
SPORTS
BUSINESS
SUMMIT
The Present and the Future of the IndustryDuring two Thursdays we have been lucky to count with great speakers that went through the current sports industry situation
The club is managed by six coordi-
nators from different countries and backgrounds. We are all currently
enrolled at IE Business School.
Our efforts are focused on organizing noticeable events that explain how the Sports Industry works, describing
its present and future and describing
every aspect within the industry.
All our activities are developed thanks to the collaboration of IE Career Management Center.
Laura AtorrisagastiSanjay Bisht
Daniel ColinoJonasz FriedlenderJoaquin Perez del RealTeresa Saglio
Sports
Management
2 Newsletter Issue n. , January 201
The Football Industry NowadaysOn April 23rd, we gathered professionals from some of the most influential companies worldwide in order to share their insights about how the football industry is being ruled nowadays
As football is the main sport worldwide
,and specially in Spain, we chose it as the
reference point for understanding the sit-
uation of the sports industry.Our goal was to cover three key areas in
football: clubs, companies and agents.
Firstly, we got Luis Vicente. Current Chief Marketing & Commercial Officer of Valencia CF, ex Head of Partnerships at Manchester City and ex Fifa agent. He shared his insights about the football industry and the changes he had faced
since his career began.
Secondly, we got Fernando Martín.
Current CEO of Zuqium. He showed us the method they follow when valuating players and deciding their value in euros.
This tool is highly valuated by football
clubs at the time of making certain deci-sions over their current or future players.
Finally, we got Oscar Guerra.
Current Financial Manager at Nike EMEA and ex Business Manager at F.A. He shared his career experience moving from
Analyst in a consulting firm to Nike, a Sports Company, as well as how the clubs licenses are managed.
innovationThe key aspect towards differentiationInvesting in technology is being used in the industry to improve
the customer experience and
offer a great service. Successful innovation ensures any compa-
ny of having a better image.
Valencia cfThe most innovative club
Valencia CF has decided to be known as the most innova-
tive football club in the world. Nowadays they are struggling to get this recognition. Prove of this are the VR areas that are installed in their stadium.
nikeHow the club licences are managedOscar Guerra shared his expe-
rience with us when manag-
ing the licenses of teams and
how the new club items are
launched depending on the
contract.
ZuqiumMaking business out of sports activitiesThere are a lot of activities out-side of actual sports. There are
teams acquisitions, talent net-works or intermediaries.
Fernando Martin gives advice to teams when selling or buy-
ing players as well as to how to
invest their money
Career Management Center
We are thankful to Career Management Center, because they have supported us at the
time of defining the schedules and choosing the venues, as
well as defining the dates and choosing speakers.
Their support is unvaluable
and we will never forget their
importance in this project.
3StockInDesign Inc.
4 Newsletter Issue n. , January 201
Throughout three panels we will be sharing and discussing
insights about the main challenges and changes happening
in the industry nowadays.
SCHEDULEModerator: Eduardo Fernandez-Cantelli
16:30 MEET AND GREET
16:50 INDUCTION SPEECH
17:00 SPORTS MANAGEMENT IN FOOTBALL CLUBS LuisVicente.ChiefMarketing&CommercialOfficeratValenciaCF
17:50 10’ PAUSE
18:00 SPORTS AGENTS: MAKING BUSINESS OUT OF EXTERNAL ACTIVITIES Fernando Martín. Founder and CEO of Zuqium International
18:50 20’ BREAK Special Guest
19:10 CLUB SPONSORSHIPS Oscar Guerra. Financial Manager at Nike Global Football
20:00 COCKTAIL
SPORTS MANAGEMENT CLUB · CAREER MANAGEMENT CENTER · IE BUSINESS SCHOOL // [email protected]
THE FOOTBALL INDUSTRY NOWADAYSAPRIL 23RD · MARIA DE MOLINA 4 (E107)
SPORTS BUSINESS SUMMIT
5StockInDesign Inc.
The Future of the Sports IndustryOn 30th April, we invited professionals with international experience to share with us their vision about where the sports industry is heading
technologyThe FutureTechnology surrounds us. It
seems that it is only related
with devices but, it is every-
where. In sports, technology
has an increasing presence and
this will shift the way sports are perceived into a more digital
world.
andergroundeSports as the future of Sponsorships
Ánder Peña, an eSports spe-
cialist for Intel, has shown us
the power of eSports and the
huge opportunity that they of-
fer to companies when signing
a sponsorship.
irewindEntrepreneurial spiritChristian Mauriand founded iRewind in 2011 in Switzerland. Since then, they have rapidly
expanded around Europe.
Want to know more? Check this out:
Presentation Video
perception hubUsage of disruptive technologyAsier Arranz has 8Y of experi-ence developing his owns tech
projects and through his career
he has been granted with nu-
merous honors and awards for
his innovations. He gave a pre-
sentation about Virtual Reality
Campus Life
Campus Life has helped us in many ways, specially booking
the venues and taking care of
the small details.
We thank them for the
support and for helping us
with every event we organize.
We concluded that nowadays technolo-
gy is being introduced more and more in
sports corporations, so we continued this path to talk about the Future.
Firstly, we got Ander Peña. Current CEO of Anderground and external consul-tant at Intel. He owns an eSports platform called OGS and he shared with us all the
sponsorships opportunities available on it
Secondly, we got Christian Mau-riand, Co-Founder of iRewind. He presented us his company and the main
challenges faced when developing his
tech-based idea.
Finally, we got Asier Arranz, Virtual
Reality Specialist. He presented a blend of disruptive technologies and he explained how they will change sports and other in-
6 Newsletter Issue n. , January 201
The Future of the Sports Industry
Going DigitalDiscover how communication and the way we behave will change. Meet a successful entrepreneur and hear his keys
to build up his company. Moreover, hear from new types of sponsorships in eSports events and what opportunites this industry can offer us.
Virtual Reality• Changes in our daily life
• Impact on the way we communicate • Applications of Virtual Reality
eSports
SPORTSBUSINESSSUMMIT
• Challenges faced when entrepreneuring• Building up the idea
• Irewind success
Entrepreneurship• eSports: History and growth• Opportunities within the eSports sector• Reaching a young audience using sponsorships
PerceptionHUBiRewind
April 30: C/Serrano 105 (S105) -16h30
7StockInDesign Inc.
Throughout three panels we will be sharing and discussing
insights about the main changes happening in the industry
nowadays and where they are leading to.
SCHEDULEModerator: Eduardo Fernandez-Cantelli
16:30 MEET AND GREET
16:50 INDUCTION SPEECH
17:00 E-SPORTS: THE FUTURE OF THE INDUSTRY Ánder Peña. Founder of Anderground.
External Consumer Marketing Consultant at Intel
17:50 10’ PAUSE
18:00 ENTREPRENEURING IN THE SPORTS INDUSTRY
Christian Mauriand. Entrepreneur & Co-Founder of iRewind (Winner of
the Grand Prix at Geneva International Invention Salon 2014)
18:50 20’ BREAK
19:10 VIRTUAL REALITY: THE NEXT STEP IN COMMUNICATION Asier Arranz. Developing projects all around the world about Virtual
Reality and Perception Technologies.
20:00 COCKTAIL
SPORTS MANAGEMENT CLUB · CAREER MANAGEMENT CENTER · IE BUSINESS SCHOOL // [email protected]
THE FUTURE OF THE SPORTS INDUSTRYAPRIL 30TH · SERRANO 105 (S105)
SPORTS BUSINESS SUMMIT
Laura AtorrisagastiSanjay BishtDaniel Colino
Jonasz FriedlenderJoaquin Perez del RealTeresa Saglio