IE Business School Application. Question G
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Transcript of IE Business School Application. Question G
C L A U D I A D E L E M O S
IE APPLICATION
Do you think that the lifestyle
of the inhabitants of your town
or city reflects behavior that is
in line with the concept of
sustainable development
In your opinion,
what should be improved??
"SUSTAINABLE DEVELOPMENT IS DEVELOPMENT THAT MEETS THE NEEDS OF THE PRESENT
WITHOUT COMPROMISING THE ABILITY OF FUTURE GENERATIONS TO MEET THEIR OWN NEEDS".
INTERNATIONAL INSTITUTE FOR SUSTAINABLE DEVELOPMENT (IISD)BRUNDTLAND REPORT
W H A T I S
SUSTAINABLE DEVELOPMENT
"THIS DEFINITIONCONTAINS WITHIN ITTWO KEY CONCEPTS:
The concept of
in particular the essential needs of
the world's poor, to which
overriding priority should be given.
The idea of
imposed by the state of technology
and social organization on the
environment's ability to meet
present and future needs".
NEEDS
LIMITATIONS
IISD BRUNDTLAND REPORT
LET'S GO FOR AWALK AROUND
CARACAS
NOW...
Trash on the streetsTrash in the most
important river of the city
Rush hour lines toget in the subway
People hang outside thebuses for transportation
Looting food trucksNo clothes inthe stores
No food in the supermarkets
Lines to buy essential products
WHAT SHOULD BEIMPROVED
SO...
EVERYTHING?
BUT...
ACTUALLYWHAT IS ONE THING
THAT CAN
BE IMPROVED ?
Closed stores dueto lack of clothes
No clothes inthe stores
Lines to shop in storesthat have someclothes
MINIMUMWAGEONE SHIRT VS.
Bs. 15.000 Bs. 11.578
They say a good crisis can make for a great opportunity
SO MORE SPECIFICALLY...
PERSONALLYWHAT CAN I
DO TO IMPROVE
THIS SITUATION ?
BEING CONSCIOUS WITH THE CURRENTSITUATION IN VENEZUELA, I DECIDED TO
PROPOSE A SOCIAL PROJECT AT THEENTREPRENEURSHIP FAIR AT MY UNIVERSITY.
THE IISD ENCOURAGES US TORE-THINK THE DESIGN OF OUR
ECONOMIES FOR SUSTAINABLE ANDINCLUSIVE GROWTH.
THIS MEANS THAT SUSTAINABLE DEVELOPMENT DEMANDSSUBSTANTIAL INVESTMENTS TO CREATE LONG-TERM
ECONOMIC AND SOCIAL BENEFITS WITHOUTCOMPROMISING THE NATURAL ENVIRONMENT.
THE PROPOSAL WAS THE FOLLOWING:
IS AN NON PROFIT ORGANIZATION THAT OFFERS ASERVICE OF GATHERING OR PICKING UP SECONDHANDCLOTHES. THE CLOTHES THAT HAS BEEN RECOLLECTED
IS INTENDED TO BE SOLD AFTERWARDS AT THEFOUNDATION´S SMALL STORE, LOCATED AT
THE "MERCADO DEL CEMENTERIO" TO PEOPLE WITHVERY LOW INCOMES.
THIS OFFERS A SOLUTION TO PEOPLE THAT CANNOT AFFORD NEWCLOTHES AT THE ACTUAL PRICE THAT CAN BE FOUND AT THE STORES.
OFFERS NEW JOB OPPORTUNITIES
IT GIVES PEOPLE THAT ARE WILLING TO HELP, THE CHANCE TODONATE OR SELL THEIR CLOTHES TO SATISFY OTHERS' NEEDS.
THIS PROPOSAL SEEKS TO REDUCE WASTE BY REUSING AND GIVING A SECOND CHANCETO ARTICLES THAT ARE IN GOOD CONDITIONS AND HELPS FIGHT THE INFLATIONARYCRISIS THAT IS AFFECTING THE INHABITANTS PURCHASING POWER AS WELL AS THE
LOW LOCAL PRODUCTION AND EXCHANGE CONTROL REGULATIONS CRISIS THAT HASBEEN KEEPING THE STORES WITH LITTLE TO NONE INVENTORIES AND MERCHANDISE.
IT GUARANTIES THE SUPPLY OF CLOTHES
AT LOW COSTS
HOW WILL THIS IMPROVE
THE ACTUAL SUSTAINABLE
SITUATION IN
AFTER ALL...
CARACAS ?
IT IS CONTRIBUTING BY CREATING AWARENESS ABOUTTHE IMPORTANCE OF REUSING IN A COUNTRY WITH
SCARCE OR LACK OF SUPPLIES.