ID&T + Mana apresentam People of Tomorrow
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Transcript of ID&T + Mana apresentam People of Tomorrow
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PEOPLE OF TOMORROW Rio Music Conference 2014
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!!ID&T is a cutting edge dance music experience company which aims to impact human consciousness positively.
MANAMana é uma consultoria especializada em escutar e analisar experiências. Procuramos estreitar a relação entre pessoas, culturas e mercados através de estudos que ajudem nossos clientes a compreenderem um ambiente que desejam entrar ou se aprofundar.
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PEOPLE OF TOMORROWMelhores práticas e tendências dos principais festivais brasileiros e comportamento de seu público
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análise, reflexões, insights, conexões
análise, refle
xões
, ins
ight
s, c
onex
ões
1. Cenário
2. Imersão e experiência
Expansão
Recomendações estratégicas
Visão integrada
Aproximações
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OS FESTIVAIS
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FESTIVAIS
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Pop, Rock EDCIndie - rock EMC
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ROCK IN RIO
ROCK IN RIO
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LOLLAPALOOZA
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XXXPERIENCE
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DREAM VALLEY
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TOMORROWLAND
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O PÚBLICO MAIS ATIVO
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>30>30
25-30
20-25
<20
ROCK IN RIO
LOLLA-PALOOZABRASIL
XXXPE-RIENCE
DREAMVALLEY
TOMOR-ROW-LANDBRASIL
80%
58%
20%
77%
15%
8%
42%
80%
20%
40%
60%
IDADE
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90% Rock in Rio90% Tomorrowland Brasil83% XXXperience80% Dream Valley62% Lollapalooza Brasil
SEXO
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SP RJ
ES
CE
DF
SP RJ
ES
TOMORROW-LAND BRASILRJ 20%BA 10%PE 10%RO 10%
DREAMVALLEYSC 70%RS 20%RR 10%
XXX-PERIENCESP (interior) 83%SP (capital) 17%
LOLLAPA-LOOZASP (capital) 31%SP (interior) 15%MG 15%PR 15%RJ 15%ES 8%PA 7%
ROCK IN RIORJ 50%SP 20%ES 10%DF 10%CE 10%
0-10 10-20 20-30 30-40 40-50 60-70 80-90
SP RJ
MG
PR
SC
BA
PE
RO
SC
RS
RR
SC
SP
RR
MG
PR
PA
SP 10%RO 10% SC 10%MG 10%
DISTRIBUIÇÃO
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40%
11%
9%
9%
7%
7%
5%
GREEN VALLEYANZUCLUB CLASH CLUBSIRENAPACHA WARUNG THE EDGE
Festivais
Clubes
TOMORROWLAND ROCK IN RIOLOLLAPALOOZA BRASIL XXXPERIENCE DREAM VALLEY SKOL SENSATION KABALLAH PLAYGROUND TRIBE ULTRA MUSIC FESTIVAL TOMORROWWORLD SWU UNIVERSO PARALELLO CREAMFIELDS MONSTER OF ROCK PLANETA TERRA MYSTERY LAND SÓNAR TRIBAL TECH
53%
45%
40%
38%
36%
35%
33%
31%
27%
27%
25%
24%
18%
13%
9%
9%
9%
7%
5%
FESTIVAIS E CLUBES
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OS ARTISTAS
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TOP 10
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Line-ups, motivação e experiência Nacional x estrangeiro Hits x nichos (popularização x segmentação) Galera nova x “das antigas”
OS ARTISTAS
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“Cheguei em um estágio que não importa muito o show, mas estar com pessoas e encontrar o novo. Acho que vale muito mais a experiência lá”
“Os gringos são preferência, mas normalmente dá conflito de horários. Se eu morasse na gringa e pudesse ver os shows com frequencia, iria pelo show. Mas aqui vou pelos grandes nomes, pela oportunidade de ver os nomes. É muito mais questão de oportunidade do que
preferência”
VINI, 25
CAIQUE, 22
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AS MARCAS
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33% 33% 27% 24% 24% 24% 24%
22% 22% 22% 22% 22% 22%
20% 20% 18% 18% 18% 16%
15% 15% 15% 15% 15% 15%
1 2
34 5 6 7
8 9 10 11 12 13
14 1516 17 18
19
20 21 22 23 24 25
TOP 20
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BRANDS ARE COMING
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ESCAPISMO E FANTASIA
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“Ele (Tomorrowland) te tira de uma atmosfera e te coloca durante 4-5 dias em um universo completamente diferente do que é sua vida”
“Acho legal outras atrações além da música, fui em um festival dentro de um zoológico. Tinha
tobogã, que foi muito divertido”
DESIRÉE, 26
DIEGO, 25
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ENDLESS EXPERIENCE
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“É vc vivenciar cada etapa de uma coisa. Quando vc realmente está lá, vc fala: - cara, estou aqui! A expectativa! Eu acho que são essas etapas. Divulgaram que vai ter o site das inscrições. Pronto, vai estar todo mundo lá. A expectativa começa ali no cadastro e vc fica esperando as instruções”
DESIRÉE, 26
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HIPER CONECTIVIDADE
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“Todas as conexões são ruins. A gente tenta usar Instagram, Facebook e encontrar a galera, mas não consegue de jeito nenhum”
“Rock’n Rio foi tranquilo, mas Lolla tinha muito problema. Se perde um amigo, tem
que marcar ponto de encontro”
CAIQUE, 22
DIEGO, 25
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SUSTENTABI- LIDADE
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“Não tem lixo quase em lugar nenhum. SWU não tinha lixo, mas
pregava a sustentabilidade”
NATHANNA, 25
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TAKE OUTS
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Existe espaço e lacunas para ocupar Diversificação, inovação e propósito Experiência única e impactante
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TAKE OUTS
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br www.manapesquisa.com.br
!
!Fotos: I hate flash
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