Informz for iDSS

2014 Email Benchmark Report

Answers to the most asked questions

www.informz.com/dmo

Cincinnati USA Convention & Visitors Bureau

• Challenge – Declining engagement in their member-

only enewsletter

• Solution– Remove bad email addresses and

conduct a re-engagement campaign

• Result– 26% of inactive email subscribers

became re-engaged

Visit Loudoun• Challenge– Struggled to get subscribers engaged with

their content, hovering around a 4-7% click thru rate

• Solution– Utilized Informz content manager feature and

Advisor to implement more “read more” links and created landing pages

• Results– Click thru rates increased by 87% for one

newsletter and a 514% increase when implemented with another newsletter

Meet Minneapolis

• Ease of Use• Reporting• List Management• Test Sending – Approval Process• iDSS integration• User Roles

Informz for iDSS

Thank you!Terry Nawrot, Chief Operating Officernawrot@informz.com518.691.0071 x186

Joyce Wells, VP of Client Operationswells@informz.com518.691.0071 x159

Sarah Kulp, Director of Software Operationskulp@informz.com518.691.0071 x235

Sales518.691.0071 x5