IDS Facebook Page - Digital Communication Awards 2014
14
An international developing community
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My presentation on the Institute of Development Studies Facebook page to the Digital Communication Awards 2014 panel of judges in Berlin for the Community Presence category
Transcript of IDS Facebook Page - Digital Communication Awards 2014
An international developing community
Who are we?• Institute of Development Studies• Around 250 staff• Charity with funding from the UK
Government, large philanthropic organisations, NGOs, European Union, UN agencies and more
• Offer PhD and 7 postgraduate courses• Around 150 students a year
IDS history and reputation
• Two knights of old• Chocolate and
bananas?!• Youngest cabinet
minister
Online Community Vision & Goals• Be a global knowledge hub for the
development community • Grow our social media audience
internationally with focus on developing countries
• Promote our research, courses and opinion• Increase membership by 5% each month• Increase traffic to IDS website
What we share & promote
• Inspiring those who can make a difference in the world
• Number of IDS fans start to surge
One Billion Rising
2012-S O N D 2013-J F0
100020003000400050006000700080009000
IDS Facebook Fans
“Beautiful day here at IDS”
D 2013-J F M A M0
2000
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12000
14000
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IDS Facebook Fans
High comments
D2013-J F M A M J J A S O N D
2014-J0
10000
20000
30000
40000
50000
60000
IDS Facebook Fans
Future campaigners
2012-S N2013-J M M J S N
2014-J M M0
100002000030000400005000060000700008000090000
IDS Facebook Fans
2012-S N
2013-J M M J S N
2014-J M M0
100002000030000400005000060000700008000090000
100000
IDS Facebook Fans
Results
January2013
August2014
Fans 6032 102,093Growth per month 5% 10%Fan location in developing countries(vs. developed countries) 38.2% 58.9%PTAT by number of countries 35 135PTAT fans’ location – number of developing countries represented 20 93Facebook as a source of website visits 1.51% 5.95%
Let’s compare sizes!
Berliner
Fernse
hturm
Brighto
n Pier
Universi
ty of B
righto
n
Universi
ty of S
ussex
Overse
as Dev
elopmen
t Insti
tute
(ODI)
Depart
ment For In
ternati
onal Dev
elopment (DFID
)
International
Food Policy
Resea
rch In
stitu
te (IFPRI)
UNICEF (U
K)
Institu
te of D
evelo
pment S
tudies
(IDS)
0
20000
40000
60000
80000
100000
120000
62325
3148123668
31321
43869
58993
99419107581 108785
Facebook Fans as at September 2014
Future leaders
• An international community of passionate people who want to make a difference in the world
• Developing campaigners, activists, teachers and government leaders for the future
Thanks for listening
Robin ColemanDigital Communications Officer
Institute of Development Studieswww.ids.ac.uk
