IDLE-FREE Guy™ Motor Coaching Set-up
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Transcript of IDLE-FREE Guy™ Motor Coaching Set-up
IDLE-FREE Guy™ Motor Coaching
Set-up.
Flips the emotional
light switch.
1. IDLE-FREE Guy. 2. Our kids. 3. Auto experts. 4. The numbers. 5. Words & actions.
Five-Part Seminar
‘Sticky’ (high retention)
ENTERTAINING – Stories. Multimedia journey.
ENLIGHTENING – WOW! Facts / fun.
EMOTIONAL – WON’T WANT. For our kids.
Motor Coaching
• 3-hour session (lots of breaks) • Interactive / participatory • 30 people per session (ideal)
Motor Coaching
• Analyze GPS data (week after) • Two check-ins (1 & 2 mo.)
• Certify results (3 mo.)
Motor Coaching
Client provides: • Venue / AV and sound • Pre-training interviews
(customized engagement) • Photo / video authorization
Motor Coaching
GoGreen provides:
• All training materials (digital, print) • Pre-training interviews
(customized engagement) • Co-branded quiz give-aways • Photo / video posts
(‘social proof’, momentum)
‘CARBON QUIZZES’
COMPETITION!
= EMPLOYEE ENGAGEMENT.
Interactive:
‘CARBON QUIZZES’
COMPETITION!
= EMPLOYEE ENGAGEMENT.
SWAG brings message home, into community.
Daily reminders.
= EMPLOYEE ENGAGEMENT.
Training Edu-tainment
New way: Perspiration Inspiration
Cut IDLE-Time 40% in four months
Halifax Port Authority fleet certified IDLE-FREE for our kids™
The GoGreen Difference:
ü FOCUS – Deep expertise: faster / lasting impact on reducing IDLE-Time.
ü THIRD DIMENSION; EMOTIONAL ENGAGEMENT – Real kids, real car guys flip the ‘emotional light switch’ in audiences.
ü AUTHENTIC COMMUNITY – ‘Canada’s Leading IDLE-FREE Campaign’, authentic community engagement since 2006 = trust, credibility with audiences, public.
The GoGreen Difference:
ü PR EXPERTISE – Ten years of IDLE-FREE communication know-how, helping clients get the green PR they deserve.
ü BRANDING EXPERTISE – Endorsed by the Olympics, co-branded by corporate & community leaders. We help enhance client brands in the growing green economy.
ü TRADEMARKED, U.S. / Canada – Protected for wide, consistent adoption.
IDLE-FREE Education Market
Ad-hoc collection of ‘anti-IDLING’ campaigns, by-laws, grassroots efforts, U.S. / Canada. IDLE-FREE for our kids™ is unique: • Proven behavioural change • GPS-measured solution • Not a program; a management process • Trademarked cohesive branding for
North American-wide adoption
Why 80% buy-in.
Put the brakes on IDLE-Time. TheGoGreenAgency.com