8/2/2019 IDIOT BOX (1)

1/28

PRESENTED TO,Prof. Pallavi Chandvaskar

8/2/2019 IDIOT BOX (1)

2/28

Group Members

Name Roll No.

Ameya Hulwan C-01

Kunal Patkar C-08Monika Kothari C-13

Shameesh Joshi C-34

Viraj Desai C-46

8/2/2019 IDIOT BOX (1)

3/28

Corporate self regulation A Business model.

The Term came into use in early 1970s.

Defines the contribution of a company.

A Valuable Marketing Tool.

Brand Differentiation.

8/2/2019 IDIOT BOX (1)

4/28

Mumbai Marathon

Annual International Marathon.

Programmes:

Run for Charity

Charity Docket

Charity AwardsCorporate Challenge

Social Message.

8/2/2019 IDIOT BOX (1)

5/28

Marketing Strategies

CSR for Brand Promotion.

Sponsorship:

Official Car partner BMW

Nutrition Partner

Gatorade Channel Partner Star plus Hospitality Partner Trident Charity Partner United Way Timing Partner Timex Logistics Partner

DHL

Health Equip. Partner Omron Good times Partner- Kingfisher Broadcast Partner Prasar Bharti

8/2/2019 IDIOT BOX (1)

6/28

Marketing Strategies

Official website: www.procamrunning.in/scmm

Celebrities

John Abraham

Cathy Freeman - 2012

Advertisement on TV

Media Partner

Star Plus

http://www.procamrunning.in/scmmhttp://www.procamrunning.in/scmm

8/2/2019 IDIOT BOX (1)

7/28

Strategies Continued Radio Partner

Radio Mirchi 98.3 FM

Print Partner

Times of India

Advertising on

Social Networking Sites Twiter

Facebook

8/2/2019 IDIOT BOX (1)

8/28

8/2/2019 IDIOT BOX (1)

9/28

Its marketing has been done more by UPA government byarresting Anna Hazare.

Due to lack of trust on the government, people startfollowing Anna Hazare.

Anna followed Mahatma Gandhis footsteps by making hismovement a non-violent one.

8/2/2019 IDIOT BOX (1)

10/28

Marketing team carefully built up his image as that of asecond Gandhi.

Marketed as COMMON MAN standing againstcorruption being arrested.

Took help of the emotions of common man.

Dates were chosen between events like cricket World

Cup and IPL matches. THE VENUE - Delhi , a city that is the epicentre of

political activity.

Careful in choosing his team.

Statements like He got his strength from the youth ofthe country.

8/2/2019 IDIOT BOX (1)

11/28

Use News channels, SMS, YouTube, Social networksand online news media, etc.

Use taglines like I am Anna, Doosri Azaadi and Sabneta chor hain.

Now Anna Hazare is a brand that stands for truth,justice, honesty, courage and conviction.

http://www.bemoneyaware.com/blog/wp-admin/Angryanna.com

8/2/2019 IDIOT BOX (1)

12/28

http://www.bemoneyaware.com/blog/wp-admin/Angryanna.com

8/2/2019 IDIOT BOX (1)

13/28

8/2/2019 IDIOT BOX (1)

14/28

Film fare awards Presented by times group.

Firstly introduced in the year 1954.

The major sponsorship is made by IDEA and PCJewelers .

It was broadcasted on Sony entertainment T.V.

Sharukh Khan and Ranbir Kapoor hosted the awards.

8/2/2019 IDIOT BOX (1)

15/28

The strategies so used was it was commercializedduring evening time so that every housewife as well asthe other family members could watch it

The award function was broadcasted at 8.00 so thateveryone is available

The few more sponsors were PVR, Reliance.

The event organizer company named relaince mediawork presented the event.

8/2/2019 IDIOT BOX (1)

16/28

Film fare awards are being also promoted throughnews paper like Times Of India and radio media likeRed FM Mirchi.

8/2/2019 IDIOT BOX (1)

17/28

8/2/2019 IDIOT BOX (1)

18/28

8/2/2019 IDIOT BOX (1)

19/28

General Strategies

Tap into revenue streams beyond advertising and circulation.

Tap into revenue streams beyond advertising and circulation.

Reinvent the content delivery model

Innovate with new products and pricing models.

Distribute free copies.

Sponsorship to events.

8/2/2019 IDIOT BOX (1)

20/28

Give more for less

Regional supplements like Bombay Times, Delhi Times etc. Daly supplements like Educational Times, Times Property, Times life,

Spirituality etc

Other channels of promotion owned by Times Group are

Radio Mirchi 98.3 FM

Times Now News channel.

Maxines of Times Group

Film Fare

Famina

8/2/2019 IDIOT BOX (1)

21/28

Conducts Film Fare award.

1st news paper in Mumbai came out with yearly or half yearlysubscription.

Provides Combo Offers like TOI with ET, TOI with Mirror or

TOI with Maharashtra Times. Local supplements Thane +, Kalyan-Dombivali + etc

Now expanding its business in South India.

Recently launch its Chennai addition.

8/2/2019 IDIOT BOX (1)

22/28

Case of The Hindu

8/2/2019 IDIOT BOX (1)

23/28

IDIOT BOXIDIOT BOX

8/2/2019 IDIOT BOX (1)

24/28

ELECTRONIC MEDIA

General Strategies

Aggressive Promotion

Push & Pull Strategy

Reduction in Add Timings

Continuous Evaluation

8/2/2019 IDIOT BOX (1)

25/28

Introduction

Technical Advantages

Economics Of Etv

8/2/2019 IDIOT BOX (1)

26/28

Marketing Strategies

Regional channels

Different programs

New reality show DNA

First animated TV series in country

Capture rural market through programs

News channel

8/2/2019 IDIOT BOX (1)

27/28

Introduction

Strategies

1. Became International(1995)

2. Launch of Alpha Regional channels(1999)3. Two prong strategy(2000)

4. English Channels

5. Re-Branding

8/2/2019 IDIOT BOX (1)

28/28