Intelligent Content in FP7 3rd ICT call

31st January 2008

Paris

Albert GAUTHIER

DG Information Society and Media

Unit E2 – Content & Knowledge

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Foreword

• Content is important– It underpins the Knowledge Society, is the crude oil of our

economy– It’s an expression of our culture, identity, diversity

• Content is big, and growing– Europe’s creative & cultural sector accounted for 650 billion

euro in 2003– Media & entertainment industries worldwide expected to

grow 6.6% per year in the coming years– Global games market expected to grow to $46 billion by

2010– A billion songs a day flow over the Internet

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Foreword

• Content is changing, rapidly– Social media, Web 2.0; file sharing, many-to-many, long tail …– Analysts predict that in a few years 70% of the Web content will be

produced by users

More digital bits …

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FP7 & Cooperation Prg.

“ICT for content, creativity and personal development: novel forms of interactive, non-linear and self-adaptive content; creativity and enriched user experience; cross-media content customisation and delivery; combining all-digital content production and management with emerging semantic technologies; user oriented use, access to and creation of content.”

“Knowledge systems: methods and techniques to acquire and interpret, represent and personalise, navigate and retrieve, share and deliver knowledge recognizing the semantic relationships in information for use by humans and machines.”

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Digital Libraries and Content

“Make content and knowledge abundant, accessible, interactive and usable over time by humans and machines alike.”

– content must be made available and its long termusability, accessibility and preservation must be ensured

– effective technologies need to be developed for intelligent content creation and management and for supporting the capture of knowledge and itssharing and reuse

ICT Challenge 4

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Complementary tracks

• Digital Libraries– cultural, scientific, scholarly content– typically public-interest services– networking, accessibility, sustainability …

acquisition (digitisation, rights)curation, preservation

• Intelligent Content– media & organisational content– mostly private players– commercial (creative industries) or competitive

(enterprises) valuefrom creation through to consumption

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Intelligent Content .1

• 3 axes:– boost creativity, enhance experience (« better »)

– master content (richer & « easier »)

– dig out « hidden » information (find & correlate)

• 3 forms of content:– (social) media content

– enterprise information

– scientific data (e.g. biomedicine)

everything is multimedia & networked– text, image, video, audio, 3D …

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Intelligent Content .2

Make digital resources that embody creativity andsemantics (”intelligence”) easier and more cost effective to produce, organize, search, personalise, distribute and use across the value chain.

media professionals, enterprise designers, talented amateurs

more expressive, communicative & participative forms of content; enhanced productivity; greater ease of (re)use

organisations, communities

more effective acquisition, processing & distribution of digital content and machine-tractable knowledge; sharingin collaborative environments

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Overall approach .1

• research for a purpose, problem & objective driven

• centred around users, data & flows

– a compelling use case is as important as the underlying research

• meaningful demonstrator(s), field validation & assessment

• active promotion & dissemination of results beyond scientific circles

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Overall approach .2

• address clearly established, widely recognised problems

better quality of output

save time

cut cost

• application requirements– driving innovative ICT developments

• use of ICT in the application context

– prerequisites, incentives, repercussions

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Applications

• key themes:

– creativity, user experience & control– content & knowledge management

– information access & search

– collaboration & communities

– data integration

– system & process interoperability

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IST Call 1

• inputs:

– 148 proposals

– 1210 participants from 50 countries

– 473 Meuro requested, 51 Meuro available

• outputs (1:10):

– 15 proposals retained for negotiation

– 128 participants from 21 countries

55% academia & research centres

45% business & public sector

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Response

• popular themes:content creation & processing, media (film, TV, advertising …) & other appls (eg surveillance)

knowledge management in a range of business& public-interest domains

personalisation & summarisation

Recurring features: video & 3D; automated extraction, annotation & indexing; social approaches …

• gaps:creative authoring (eg online games, virtualworlds, industrial design …)

immersive rendering, multimodal consumption

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Successful proposals

• post-production tools for the film & games industry

• semantic coding of 3D objects, sharing of 3D models

• semantic wikis as a knowledge management tool

• enterprise knowledge aids integrating social software & semantics

• distributed, approximate & incomplete reasoning

• …

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ICT Call 3

3rd Call, same budget (50 M), same WP• closing date: 8 April, 2008

• evaluation & selection: till mid-June

• negotiation: from mid-July onward

guidance for proposers• analysis of Call 1 submissions

• synopses of successful proposals

• Call 3 specific guides

• handling of inquiries until mid-March

• series of infodays (next in Luxemburg 12-13 December2007)

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Scope & focus

• WP defines the scope of the call

« relevance »

• Call guidance notes specify gaps &requirements after Call 1

« opportunity »

• so read carefully both documents beforedelineating your proposal

especially since we expect manysubmissions!

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(a) Advanced Authoring

• explore new forms of content, provide enhanced experience

• support creative process & experimentation

• more interactive, expressive & perceptual content borrowing from:

– game technology, virtual environments

– computer animation, visualisation, simulation

– non-linear narratives, interactive storytelling …

• generate metadata as new content is created/captured; find reference & inspirational material, remix, share ...

• … for professional or personal use

Some details …

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(b) Collaborative Workflows

• from analogue through digital files to feature-rich objects:

– data interoperability across systems

– metadata based flows

– storage & management of large-scale resources

– handling of novel & legacy, local & remote content

– packaging & repurposing, adaptation to target groups

– segmentation, summarisation, efficient coding & transmission …

• focus on flexible & robust solutions likely to be adopted by the multimedia industry

Some details …

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(c) Personalised Distribution & Presentation

• progress towards more (re)active, adaptive … content• in particular, atomic objects acting as a container of

essence, metadata & ambient intelligence– enabling dynamic user, context & device adaptation– with in-built privacy preserving logging/feedback datamining

• where relevant, immersive rendering & multimodal interaction

– exploiting new & upcoming appliances– borrowing from games, virtual worlds, etc

• emphasis on mobile environments & location based services

Some details …

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Some details …

(d) Community building & Take-up

• aim is to link research to its broader context

• emphasis on

Technology assessment, benchmarking

– as a precondition for S&T progress & technology transfer – investigate requirements, coordinate ongoing efforts, fill gaps (tasks/media), delineate future strategies & infrastructures

Interactive Media design

– as a means to foster ICT-enabled Creativity by bringing closer together technologists & creatives

• normally implemented as NoE or CA

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Some details …

(e) Semantic Foundations

• beyond current knowledge models & formalisms

approximate reasoning & induction

temporal, probabilistic & modal modelling

• focus on temporal & dimensional reasoning

• reference implementations incl. web integration of heterogeneous data sources

multimedia resources

(real-time) data streams

showing the practical value & power of semantics

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Some details …

(f) Knowledge Systems

• architectures, systems & technologies for information bound organisations & communities

very large, fast growing volumes

multi-source, multi-format, (un/semi-) structured info

• core tasks:

• extract “meaning” (deep structure, semantic clues) from information, social interaction & work patterns

• make it computer tractable … and use it!

• focus on

• decision support (industry, business, science, health, environment …)

• collaboration (enterprises, communities)

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What we don’t do

In Call 3 we do not intend to support research into:

• basic research with no identifiable by-products within 10 years

• developments addressing immediate commercial concernseg content protection & monetisation

• issues covered by other Challenges eg media networking, peer to peer, wireless …

• topics well covered by ongoing & upcoming projects(see our website)

individual proposals can however address one orthe other of the above issues and integrateexisting & emerging technologies

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Time schedule

• 50 Meuro in total of which:

– 45 Meuro for IP & STR projects

– 5 Meuro for NoEs & CSAs

• due to close 8 April, 2008

• evaluation/selection until mid-June

• negotiations from mid-July on

• contract awarding in December

• projects due to start Q1 2009

highly selective & demanding process

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Use of instruments

• IPs impact– up to 4 years, 5-9 Meuro (EU funding)

• NoEs integration– up to 3 years, up to 3.5 Meuro

• STRs “research” S&T innovation– up to 3 years, 2-4 Meuro

• STRs “demonstration” uptake– up to 2 years, 1-3 Meuro

• CSAs (coordination & support actions)

– up to 3 years, up to 1.5 Meuro

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Partnerships

• keep consortium manageable

• compact consortia (8.5 on average in Call 1):

IPs 7-12 partners

STRs 4-8 partners

NoEs 3-4 “core” partners

• select competent, committed & reliable partners; geography not an issue!

• industry, SME, academia … participation as dictated by project needs

• “launching user” organisations to provide a demanding problem & application/validationcontext

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Further info

INFSO.E2 – Content & Knowledge

cordis.europa.eu/ist/kct/fp7_call_3.htm

mailto: infso-e2@ec.europa.eu

Thank you!