8/10/2019 IDG Enterprise's 2014 Customer Engagement Research

1/10

06

8/10/2019 IDG Enterprise's 2014 Customer Engagement Research

2/10

Vurposa lem Datnomocoby

0

Xourha7 06

8/10/2019 IDG Enterprise's 2014 Customer Engagement Research

3/10

Vromuht-Xpahijih Iejordltioe is

Vrajarram Hoetaet ]ypa Ovarlcc

8

\. Jor alhn stlba oj tna purhnlsa prohass jor dlgor aetarprisa I] promuhts lem sarvihas, wnihn oj tna joccowieb typas oj iejordltioe or

hoetaet mo you racy oe dost? (eat oj ley stlba, lhross lcc raspoemaets)

Xourha7 06%

26%

26%

28%

>2%

Zaemor mirahtorias

Opieioe hocudes

POI tooc, hlchucltor, or otnar lssassdaet tooc

@uyar's buimas

]nirm-plrty dlrkat rasalrhn

Mishussioes ie joruds/oeciea hoddueitias/sohilc damil

Ietarviaws witn tahneocoby axparts

Now-to hoetaet/iejordltioeLelcyst rasalrhn

Hlsa stumias

Jaltura lrtihca l`out traems, strltabias, dlelbadaet

Jaltura lrtihca l`out tahneocobias

]ahneocoby eaws

Vromuht mado/promuht citarltura

Vromuht tastieb/raviaws/opieioes

Orleba hirhcas

snow jraquaehy

oj usa `y tahn

dlrkatars*

0:%

8/10/2019 IDG Enterprise's 2014 Customer Engagement Research

4/10

Hoetaet ]licoram `y Paspoesi`icitias &

Iemustry Dost Lpprahiltam

=

\7 Ij l hodpley wara to provima you witn hoetaet tnlt is tlicoram spahijihlccy to you, now woucm you prajar tna hoetaet to `a tlicoram?

Xourha7 06

8/10/2019 IDG Enterprise's 2014 Customer Engagement Research

5/10

Iejordltioelc Eaams Xnijt Murieb Vurhnlsa Vrohass

1

\. Jor alhn stlba oj tna purhnlsa prohass jor dlgor aetarprisa I] promuhts lem sarvihas, wnihn oj tna joccowieb typas oj iejordltioe or

hoetaet mo you racy oe dost? LEM \. Vcalsa astidlta tna totlc eud`ar oj iejordltioelc lssats you typihlccy mowecolm to lim you ie tna

purhnlsa prohass jor dlgor aetarprisa I]/sahurity purhnlsas.

Xourha7 06

8/10/2019 IDG Enterprise's 2014 Customer Engagement Research

6/10

Hoetaet Dust Lmlpt to Maviha Vrajaraehas

:

\. Rnihn oj tna joccowieb typas oj mavihas mo you prajar to lhhass tna joccowieb typa oj iejordltioe/hoetaet? LEM *Moas l poor do`ica

axpariaeha, a.b., sita mijjihuct to elviblta, nlva tna joccowieb ajjahts?

Xourhas7 06

8/10/2019 IDG Enterprise's 2014 Customer Engagement Research

7/10

CiekamIe Dost Rimacy Qsam Xohilc Xita jor @usieass

2

\. Now lra you usieb alhn oj tna joccowieb sitas jor `usieass? (@lsa7 Paspoemaets usieb spahijiam sohilc sitas.)

Xourha7 06

8/10/2019 IDG Enterprise's 2014 Customer Engagement Research

8/10

Cieks jrod Jldicilr Xourhas Dora ]rustam

>

\. Now cikacy lra you to hcihk oe l salrhn rasuct witn l ciek jrod l sourha you lra jldicilr witn, varsus le uejldicilr QPC/mastieltioe?

Xourha7 06%

>%

8/10/2019 IDG Enterprise's 2014 Customer Engagement Research

9/10

]na Hustodar Goureay hle ]lka Dley Poutas

9

Xourha7 06

8/10/2019 IDG Enterprise's 2014 Customer Engagement Research

10/10