IDEO / OpenIDEO Make-a-thon

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Simpelt

description

http://make-a-thon.org/ Team: SuperGrannyGeek Steve O’Connor, Location Lead, IDEO Claire Qin, Quantitative Strategist , Morgan Stanley Nathan Waterhouse, OpenIDEO Co-Lead, IDEO James Turner, UX Researcher, Imagination Susan Cook, Designer, Native Design ltd Fergus Doyle, Lead Developer, onefinestay James McBennett, Founder, Fabsie

Transcript of IDEO / OpenIDEO Make-a-thon

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Simpelt

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Tasks are difficult to do online, especially for the elderly.

Our aim is to remove barriers, making online tasks easier.

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8CLICKSMILKto buy

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No Grandma, Listen, Double-Click the Chrome Icon.

Help, I’m confused.

How Many Clicks?

Is this ever going to work?

Everything changes....

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IDEASfor super granny geek?

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HEATMAPS

one

consistancy

big

A/B

spaghetti

instruction

remote tech

Follow

click buttons

Simple/complex

choice

manualfor internet

supportFAMILY

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SIMPeltone click TASKSTAP’n’ROLLSieve

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ACCOUNT CAN BE SETUP by a trusted friend.

Once initiated, your internet is rocket-fast.

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Single click tasks

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EMAIL JOHN

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Call Steve

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Weekly shopping

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MORE ‘SINGLE CLICK’ APPS

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“I think this will work as it would help you do the things you use most often.”Sainsburys shopper

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the tap’n’rollprovides confidence using a computer for those with dexterity impairments.

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SIEVE

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simpelt.launchrock.com