Online identity theft Pitch

Identity thieves don’t always look suspicious

Anybody can steal your identity whether they purposely look suspicious or not. It can be easier for someone to trick you or get your details without you noticing.

Storyline of Advert

The storyline of my advert: A teenager between the age of 17-18 who is shopping online and finds himself shopping on an unknown website that he found from Google. They want to buy something from that website and clicks on the ‘buy’ button after browsing and finding what he wanted. When he clicks ‘buy’ his laptop suddenly freezes and his computer shuts down. After being puzzled he switches it back on and finds that his laptop speed has dramatically decreased. When he has finally gotten online he has checked his notifications on his email which has told him that he has bought a various amount of items in his name using his bank card. The teenager checks his online bank details and has witnessed that all his money has been drawn from the bank. The teenager has just been a victim to identity theft.

Target audience

• My target audience is aimed at people from the age of 17-18 who aren’t aware of the Home Office campaign against identity theft and have not previously experienced identity theft

• These people are also the identity thieves’ target audience and this commercial is aimed to help protect them from being a target

Identity Thief

Key Message

My adverts’ Key Message is about how you can protect yourself from identity theft.There are precautions that can be taken to protect yourself from this, and will be explained in the advert using an example of someone’s identity being stolen to the audience.

Locations/Props/Actors and music• Camera• Tripod• Actors