Identity HubS3373601 Shi CHENG (Ruby)

ID HUB in Flavors. me

http://flavors.me/rubycheng

Persona I presentPersona I present The persona to present is a graphic designer that has regular life but still has

some dreams like a little girl. She used to be editor of movies and ad planner. She is interested in fashion, film, music and DIY. She tends to follow fashion

trends but sometimes it is hard for her. She is friendly, quiet but thoughtful, positive and encouraging. She hasn’t got

a boyfriend, so she needs to do all the things she meets so she is independent. She has a lot of friends.

How I achieve The establishment of this persona is based on myself. So it is not difficult to

achieve this persona. In Facebook and other social networks, I post many photos to share my life in

friends’ circles. And in Twitter and Pinterest, follow some interested areas and retweet some articles. This will let the public know what areas I focus more. And post some articles on my blog and then comment to others’ blogs.

Most of the blogs are positive, but I posted 1-2 blogs to tell my confusions and struggles.

To achieve a better effect, I tried to link the Youtube and Pinterest and some other social networks to ID Hub, but there are some errors. I will try to fix it.

ID designPositioning statement: Ruby is a student in RMIT, studying at the master of advertising. I want to

share my experiences with some designers and movie directors.  Value proposition: I have worked for 2 years and now still working although I have some

courses in school. I want to share my working experiences and artworks and discuss some problem I met in working time with some designers and movie directors. Hope we can improve together.

Brand story: Ruby comes from China. She has been in Melbourne for her master degree

for more than 10 months. She graduated from Shanghai, majoring Media produce and communication. Her job is about ads but she wants to direct some short films in leisure time. So she often watches some films and analysis them and learn the shooting tactics from the “giants”.

As she has the experiences from ads area and films area, she can apply the knowledge from one area to the other sometimes which is very unique and worth thinking.

The people who met her will feel comfortable because of her easygoing. She is willing to talk and discuss with others and learn from others.

Blogs

↓ Theory discussed

http://ruby3373601.wordpress.com/2013/08/21/identity-in-the-world/

↑ Exercisehttp://ruby3373601.wordpress.com/2013/08/18/rubys-media-mapping/

Blogs↓ Interest

http://ruby3373601.wordpress.com/2013/08/12/kiss/

Twitter

Tweeting about the course material ↓

Engaging in another hashtag conversation →

TwitterReply with others ↓

Platforms

ID Hub

Facebook

Twitter

WordpressZeega

YouTube

Pinterest