Identity Guidelines - A&L Goodbody · Page 4 A&L Goodbody Identity Guidelines The logo A&L...

Identity Guidelines

A&L Goodbody Identity Guidelines

Introduction

A&L Goodbody is one of Ireland’s premier corporate law firms. We are widely recognised as providing legal advice and service of the highest quality available in Ireland.

Our name and logo are important assets that have recognition around the world. These guidelines are designed to help us present our logo and our image in a consistent way in all communication materials that we need to produce.

If you have any queries please contact us at: [email protected]


Content

The logo 4

Colour & monotone 5

Clear space area 6

Minimum size 7

Incorrect usage 8

Colour palettes 9

Colour references 10

Type family 11

Typography in use 12

Photography style 13

Photography types 14

Incorrect use of photography 15

Photography treatment 16

The design grid 17


The logo

A&L Goodbody’s identity reflects the firm’s strategic combination of experience and commercial acumen,with service of the highest quality.

The logo or symbol in the form of a prominent blue square communicates stability and reliability. The colour blue is also associated with wisdom and loyalty.

The signature consists of a custom-made font which creates a high impact and ease of recognition and distinctiveness. Its shapes are rounded to contrast with the sharp anglesof the icon and it reflects the human side of the firmand its collegiality.

These two elements; the signature and the symbol, as a rule should appear together in the lock-up as they appearon the right.


Colour & monochrome

The logo should preferably be used in full colour on a white or light colour background.

Use the negative colour version for dark backgrounds.

For monochrome printed materials, use the positive black and white version on a white background and the negative black and white version on dark colour backgrounds.

Positive colour

Negative colour

Positive black & white

Negative black & white


Clear space area

In order to maximise its visual presence the logorequires a surrounding area clear of any other graphicelements or text.

The minimum clear space area is equal to the width ofthe A&L Goodbody icon. Always allow at least this amountof clear space around the logo. It is important that thisrule is observed and the exclusion zone is maintainedat all times.

icon width

icon width

icon width


Minimum size

The A&L Goodbody Logo should never be scaled below the minimum size of 45mm wide and the proportions should be kept at all times.

The logo can be enlarged indefinitely with no effect on the quality of the artwork or the legibility.

Can be enlarged indefinitely

45mm


Incorrect usage

Do not add new colours.

Do not change the font of the logo.

Do not use low-res logo. Always use a vector version or hi-res JPEG.

Do not stretch or distort. Do not rotate.

Do not invert the order or change proportions.Do not add a stroke to the signature. Use thenegative colour version for dark backgrounds.

Do not use on busy backgrounds. Do not rearrange the elements.


Colour palettes

The primary colour palette consists of the two colours from the logo and they are used for any piece of communication together with the blue from the secondary palette.

The secondary palette consists of three brighter colours that complement the primary palette and bring some warmth to the design. This palette is used on the newsletters and the website as follows:

Blue: Home, Who we are, What we do Purple: Our people and Join us Green: News and newsletters

And finally we have a set of tints or lighter colours to complement the secondary palette. These colours are used on backgrounds for the secondary menu on the website and quotes.

PANTONE®286 C

PANTONE®Process Black

PANTONE®313 C

PANTONE®511 C

PANTONE®377 C

PANTONE®313 C

PANTONE®511 C

PANTONE®377 C

Primary Palette

Secondary Palette

Tints of colour from Secondary Palette

100%

100% 100% 100%

55% Tint

15% Tint 15% Tint15% Tint


Primary Palette CMYK RGB WEB SAFE

Colour references

The pantone®and colour references for the colourpalettes are as follows:

Pantone 286

Process Black 55% Tint

Pantone 313

Pantone 511

Pantone 377

Pantone 313

Pantone 511

Pantone 377

C. 100 M. 66 Y. 0 K. 2

C. 0 M. 0 Y. 0 K. 55

C. 100 M. 0 Y. 8 K. 13

C. 60 M. 100 Y. 45 K. 30

C. 45 M. 0 Y. 100 K. 24

C. 15 M. 0 Y. 2 K. 2

C. 9 M. 15 Y. 7 K. 5

C. 7 M. 0 Y. 15 K. 4

R. 0 G. 93 B. 17

R. 138 G. 140 B. 142

R. 0 G. 154 B. 199

R. 98 G. 27 B. 75

R. 120 G. 162 B. 47

R. 207 G. 233 B. 242

R. 217 G. 204 B. 210

R. 277 G. 235 B. 214

005DAA

8A8C8E

009AC7

621848

78A22F

CFE9F2

D9CCD2

E3EBD6

Secondary Palette

15% Tints of colour from Secondary Palette


Type family

Today Shop in medium and regular weight have been selected to be used on all communications, except for the website where all live text is replaced by Verdana.

Today Shop Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 A&L

Today Shop Regular


Verdana (Web safe font. Only used on the website.)



Typography in use

Typography is an important component of the design vocabulary.The brand will be strengthened by using Today Shop in aconsistent and thoughtful way.

Heading should be considerably bigger than the body copy and subheadings should be in caps with blue background .

Text should never be justified. In most cases, it’s aligned to the left.Hyphenation should therefore be turned off.Right aligment should only be used on small intro textfor the documents.

Restructuring & InsolvencyAt A&L Goodbody our Restructuring and Insolvency Group combines expertise in commercial law, commercial litigation, property, banking and financial services to provide effective solutions and advice in all insolvency and corporate recovery situations.

We provide advice and support to insolvency practitioners, creditors/bondholders, directors and shareholders on the full range of corporate recovery and insolvency issues. We have worked extensively with international firms who have Irish operations and have an in-depth understanding of the particular issues arising in cross-border insolvencies.

The Quinn Group on all aspects of its current restructuring.

Pierse Group as the senior lender of the group and its receiver.

McInerney Group as its examiner.

At A&L Goodbody our Restructuring and Insolvency Group combines expertise in commercial law, commercial litigation, property, banking and financial services to provide effective solutions and advice in all insolvency and corporate recovery situations.

We provide advice and support to insolvency practitioners, creditors/bondholders, directors and shareholders on the full range of corporate recovery and insolvency issues. We have worked extensively with international firms who have Irish operations and have an in-depth understanding of the particular issues arising in cross-border insolvencies.

HeadingToday Shop Medium 24 pts.

SubheadingToday Shop Regular 14 pts.Bounding box in blue

BrandsToday Shop Medium 14 pts.Colour: blue

Do notjustify text

Body CopyToday Shop Regular 10 pts.

Leading 12 pts.

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