Identity Design - tiffanygouge.com.au › ... › 04 › StudioTG_Identity-Design-Pack2… ·...

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Idey Design PACKAGE

Transcript of Identity Design - tiffanygouge.com.au › ... › 04 › StudioTG_Identity-Design-Pack2… ·...

Page 1: Identity Design - tiffanygouge.com.au › ... › 04 › StudioTG_Identity-Design-Pack2… · identity design package - 50% upfront & 50% on completion OR a 6 week payment plan. The

Identity DesignP A C K A G E

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WelcomeMy name is Tiffany and I am the Senior Designer and founder of Studio: Tiffany Gouge. I’m excited to discuss working on your new Identity Design project with you.

Outlined on the following pages are all the basics about how I work and what you can expect while working on your project. Please read through the entire packet carefully to ensure that my processes work for you.

If everything looks good, the next steps are outlined at the end of this packet!

Hello!

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Office Hours

I work Tuesday-Friday from 9:00am to 3:00pm Eastern Standard Time.

During your project, we will primarily use email to communicate. This helps me keep track of all communications and requests in writing and ensure nothing is missed!

I do my best to reply to all communication regarding active projects within 24 hours.

If you’d like to chat via Skype/phone, you can schedule an appointment with me. Scheduling calls keeps my work from being interrupted and allows me to focus on your project. It also means I will not miss your important phone call.

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What You’re Getting

A custom-crafted identity which will reflect your business and speak to your market.

At the end of your identity project, you will receive the following:• A copy of all logo files for print and

web production. - .A1 & .EPS vector files - .PDF file - .JPEG file - .PNG file (Transparent background)

• A copy of all fonts used within your logo

• 1 page style guide, outlining fonts used and colour breakdowns.

• Business card print ready PDF file• Letterhead print ready PDF file + MS

Word Template• Profile image and header image for

Facebook/Instagram

These files will be uploaded to a dropbox folder for you to download.

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What I need from you

Before we get started, I’ll need the following from you:

YOUR BUSINESS DETAILSBefore we can start on your project, I will need to set you up on my system. To do this, I will need:• Your Registered Business/Company

name• Physical Business Address• Postal Address (If different)• Accounts contact number• Accounts email address

FIRST PAYMENTWhen I book in your logo design, your first Invoice will be sent to you, 7 days prior to starting your project. Payment of this first invoice is needed for work to begin on your project.

LOGO DESIGN BRIEFBefore we get started with your logo, I need to pick your brain! I’ll send you a questionnaire to get an in-depth look at your business, so I can strategically plan your identity.

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Logo design process

1. LOGO DESIGN BRIEFTo ensure we’re on the same page from the very beginning, I ask you to complete a comprehensive logo design brief before I start sketching. Tell me what you like, what you don’t like, and what you want to achieve with your brand. This brief is like the bible for your logo design.

2. INDUSTRY RESEARCH A logo is the end result of a detailed strategy and research – and it all starts here. I use the information in your brief to research your competitors, analyse your target market, and look closely at industry trends. From there I formulate a design plan that will deliver on your objectives.

3. MOOD BOARDThis is where the fun begins! I present you with a mood board

showing my ideas and concepts for your brand. Your mood board includes font styles, colours, textures and design elements that I think will define your business.

4. DIGITAL SKETCHES/ROUGHSArmed with my research and your feedback from the mood board, I produce rough digital sketches of three logo design concepts. This is your chance to provide further direction before I begin to refine the designs.

5. DESIGN REFINEMENTThis is where I put the finishing touches on your logo design concepts. I send them to you for final review and ask you to choose one design. For most clients, choosing one design is the hardest part of the logo design process!

6. DEPLOYMENTYour completed, approved logo design is prepared for print and web output. We are then ready to start work on the rest of your items in your branding package.

“We were impressed by how quickly Tiffany understood our brief, responded to feedback promptly and accurately. We also really appreciated being

presented with options at every step of the way, giving us the opportunity to work

collaboratively and generate some new ideas that we hadn’t

considered ourselves.

Tiffany was able to produce a logo and brandmark that

captured our brand attributes with strong attention to detail. We highly recommend Tiffany’s

service to anyone looking at rebranding their business.”

Alysha & Damien Marksman Design Co

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Payment options

You have 2 options in paying for your identity design package - 50% upfront & 50% on completion OR a 6 week payment plan. The payment schedules are as follows:

50% / 50% Payment

Project Start $600.00

Project Finish $600.00

TOTAL $1200.00

6 Week Payment Plan Payment

Week 1 $200.00

Week 2 $200.00

Week 3 $200.00

Week 4 $200.00

Week 5 $200.00

Week 6 $200.00

TOTAL $1200.00

Credit card and EFT payments are available on all Invoices issued. Invoices are payable within a 7days.

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Let’s get started!

Please read my service agreement, then contact me by email to book in your job.

email: [email protected]

I look forward to working with you.