Identiture Client Guide

This Client Guide contains material that is proprietary and confidential. It may be copyright material of Identiture Communications® protected by other intellectual rights. It can only be reproduced with express permission of Identiture Communications®.

© 2010 Identiture Communications®. All Rights Reserved.

Sensory Branding+Future Design

contents

Creating Future Brands

Brands in the Future Tense

About Identiture

Core Services

Conclusion

Talent Segmentation

Ideation Process

Our Vision

Creating Value

brands in the future tense

!dentiture Client Guide 2010

The endless multiplication of channels and mediafragmentation has led to growing indifference, cynicism anddistrust from consumers over overt persuasion attempts,particularly teenagers and young adults.

Brands are moving away from commercial communication,and investing more in building story-telling platforms. Anycompany that wants to be taken seriously needs to ask: “Whatis our story? What do we want customers to know about us?How do we engage them as fans of our products + services?

Recent breakthroughs in smell and sensory technologies haveredefined the shift by brands to integrate all five senses in theirbranding efforts, rather than limiting it to visual + verbalcommunications. Brands that adopt the shift to sensuality and,combine good storytelling with interactive conversations, willno doubt enhance their equity.

At Identiture, we partner with progressive organizations toadapt + calibrate fully to these cultural changes. An interestingfuture indeed!

Regards.

Franklin OzekhomeCEO+Chief Storytelling OfficerIdentiture

Identiture® is an Innovation Company with an integrated offering that delivers great brandexperiences at every touchpoint. Our focus: Creating Future BrandsSM that continually remainrelevant to consumers in the digital world.

We achieve this by re-imagining existing current business models and designing cool brands,products and services that totally transform the consumer experience.

By harnessing the power of strategic planning + creative design, we are changing the world’s viewof branding and brand management, and creating unique brand cultures, identities + values thatare of importance to people globally. We partner with like-minded clients to inspire consumersbeyond functional needs, by building TIMELESS brands that are relevant today, tomorrow and inthe future.

We are the world’s première Sensory Branding + Future DeSign AgencyTM.

About Identiture


Sensory Branding+Future Design

Sensory Branding+Future DesignTM describes our proprietary process, which involves the applicationof trend analytics, strategic planning, innovation and creative expertise to the brands we work on.

It combines the dynamic cocktail of forecasting, emotional branding and sensory experience.

We see this process as a ground-breaking approach to delivering 100% brand value for our clients.

We ensure that our clients’ brands adopt key sensory attributes required to compel human desire,approval, acceptance + endorsement. They are combined with creative executions that are forward-looking, and designed to inspire consumers to react positively to the brand message.

Some organizations that use our services include Good Burger, Seed Media, Crave Foods, andSignaPay.


In Your Best Interest!


Every business seeks to communicate + interact with their target audience, and to successfullymarket their brands, products and services.

We collaborate with individuals, start-ups and organizations that require strategic partnership,business focus, brand innovation + creativity.

We fuel their passion and empower them by offering strategic planning + business solutions thatare ideas-driven and results-oriented.

Helping clients achieve their long-term business goal is inherent in our attitude and way of life.

Our business suite + services portfolio have been designed to suit the diverse demands ofup-and-coming entrepreneurs, new and emerging businesses, private + public institutions, smallbusiness owners, non-governmental and youth organizations.

We work within marketing budgets of every client, providing consultation + qualitative services fortheir business needs.

Creating Value


By putting together a series of new systems and technologies, Identiture can produce

and deliver local, national and international campaigns at a fraction of the normal

cost, whilst enhancing creative quality + strategic output.

Our Vision

To empower small businesses seize new opportunities

in the marketplace by increasing their brand value + brandequity in order to bring about economic and societal change.


To achieve this vision:

We offer a comprehensive brand innovation program across all media – both on and off-line.

We possess industry knowledge + service offerings in the five critical areas of research, strategy, design, engagement and marketing.

We proffer a global outlook that combines local business insight, multinational brand management expertise + professional service.

“”

Brand ResearchCultural + Trend Analysis

Market Analytics + Consumer InsightBusiness Intelligence + Opportunity Assessment

Competitive Analysis

Brand StrategyBrand Idea + Brand Positioning

Brand ArchitectureInnovation + Product Development

Brand DesignBrand Identity + Design Systems

Brand Collateral + Touchpoint DesignBrand Book + Brand Guidelines

Brand EngagementEmployee Branding + Internal Communications

Sensory Mapping + Brand Experience

Brand MarketingBrand Launch + 360OCommunications

Marketing Plan + ManagementBrand Evaluation + ROI

Brand ResearchEmploying qualitative resources to cover market and consumer insights that provide knowledge for business opportunities+ growth.

Brand StrategyEmploying proprietary tools to map the brand’s future role in line with the overall business strategy.

Brand DesignEmploying intelligence + insight with imagination and craft, to visually + verbally capture the brand strategy and bring it to life.

Brand EngagementEmploying the overarching brand idea to connect with stakeholders and their influences, thereby creating positive + genuine experiences.

Brand MarketingEmploying strategic marketing + advertising to create maximum reach and impact, and measuring brand value + activity.

What We Do


Cultural + Trend Analysis


brand research

Market Analytics + Consumer Insight

Business Intelligence + Opportunity Assessment

Competitive Analysis

Economic+social mapping. Audience profiling. Ethnography.

Trend research. Visual trend analysis. Influencer insight.

Business audit+planning. Market intelligence. Gap analysis.

Category insight + Competitor profiling.

Brand Idea + Brand Positioning


Brand Architecture

Innovation + Product Development

Corporate identity. Brand proposition. Current+ future nomenclature.

Idea generation. Strategic planning. Brand audit.

Concept development. New market entry. Brand development.

brand strategy

Brand Identity + Design Systems


Brand Collateral + Touchpoint Design

Brand Book + Brand Guidelines

Packaging. Signage. Business assets. Marketing + sales toolkit. Online.

Logo + visual identity. Verbal identity. Rebranding. Artvertising.

Standards + guidelines manual. Brand Book.

brand design

Employee Branding + Internal Communications


Sensory Mapping + Brand Experience

Business culture. Talent strategy.

Sensory roadmap + branding. Behavioral + Social marketing.

brand engagement

Brand Launch + 360O Communications


Marketing Plan + Management

Brand consulting. Strategic marketing. Project management.

Launch + communications strategy.

brand marketing

Identiture’s Ideation Process

The !d Matrix TM

!ntelligence

!nsights

!deas

!nnovation

!mpact

BRAND RESEARCH

BRAND STRATEGY

BRAND DESIGN

BRAND ENGAGEMENT

BRAND MARKETING

!dentify

Sensory Branding

Future Design

brand awareness

brand performance

Brand

Talent Segmentation

Our multicultural expertise is highlighted through our work with creative talent fromdiverse backgrounds, whom are specialists in every sector, thus, ensuring the relevanceand cultural appropriateness of the local creative work.


Retail

Telecoms

Healthcare

Energy + Utilities

Consumer Goods

Professional Services

Consumer Services

Financial Services

Travel + Leisure

Industrial

Automotive

Conclusion

Now, that you’ve read Identiture’s Client Guide, you are probably wondering what comes next?

But first, ask yourself, what are the things required to differentiate your operation, brand, productsand services, that will make you succeed as a business owner? Business strategy? Marketing?Branding? Communications? Or simply creating avenues to actively engage with your customers?

These requirements should not be a cause for concern. With a demonstrated commitment to brandinnovation, Identiture counsels its clients on effectively leveraging marketing communications toengage people, build brand loyalty and provide excellent customer service. We are dedicated toachieving the business objectives of an organization, and to provide guidance through strategicplanning and creative solutions.

Follow us on Facebook @identiture and Twitter @identiture for more information.

Creative+Media Inquires Project Inquires

Brandi Taylor Franklin OzekhomeDirector, Digital+Concept Chief Strategy Officer+1 646.508.3507 +1 [email protected] [email protected]

mailto:[email protected]






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Creating Future BrandsSM

Identiture Client Guide

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