Identifying platform opportunities
3
78 Innovation in High Spend Markets... Source: U.S. Bureau of Labor Statistics. Image: Airbnb, Uber, Instacart. Transportation = $9K 18% of total spend Average Annual USA Household Spending... Housing = $17K 33% of total spend Food = $7K 14% of total spend $4K on food consumed in home... 8% of spend 32 min
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Transcript of Identifying platform opportunities
78
Innovation in High Spend Markets...
Source: U.S. Bureau of Labor Statistics. Image: Airbnb, Uber, Instacart.
Transportation = $9K 18% of total spend
Average Annual USA Household Spending...
Housing = $17K 33% of total spend
Food = $7K 14% of total spend
$4K on food consumed in home... 8% of spend
32 min
79
...Innovation in High Engagement Markets...
Source: Department of Transportation, Federal Highway Administration, 2/15. US Grocery Shopping Trends, 2012. Booz & Company Analysis. “Grocery Shopping: Who, Where and When,” The Time Use Institute, 2008. Time spent grocery shopping excludes time spent getting to and from store. Image: Airbnb, Uber, Instacart.
Drives ~37 Miles per Day
Average USA Individual...
Needs Shelter Every Day
Visits Grocery Store 2x / Week...
41 minutes each trip
32 min
80
...Innovation in Weak User Experience Markets
Images: iMore, Uber, Instacart.
