Identifying + Implementing Your Operative Idea
-
Upload
mergingmedia -
Category
Documents
-
view
356 -
download
2
description
Transcript of Identifying + Implementing Your Operative Idea
![Page 1: Identifying + Implementing Your Operative Idea](https://reader033.fdocuments.us/reader033/viewer/2022042813/548fe05fb4795956138b4f41/html5/thumbnails/1.jpg)
Identifying + Implementing Your Operative IdeaSeminarAnita Ondine
Vancouver, BCThursday, April 28, 2011
!
Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
![Page 2: Identifying + Implementing Your Operative Idea](https://reader033.fdocuments.us/reader033/viewer/2022042813/548fe05fb4795956138b4f41/html5/thumbnails/2.jpg)
Agenda
• What is the Operative Idea?
• Identifying the Operative Idea
• Developing from the Operative Idea
![Page 3: Identifying + Implementing Your Operative Idea](https://reader033.fdocuments.us/reader033/viewer/2022042813/548fe05fb4795956138b4f41/html5/thumbnails/3.jpg)
What is the Operative Idea?
• The Operative Idea
• The Core Concept
• The Jewel
![Page 4: Identifying + Implementing Your Operative Idea](https://reader033.fdocuments.us/reader033/viewer/2022042813/548fe05fb4795956138b4f41/html5/thumbnails/4.jpg)
Development Questions
• What are you creating?
‣ core concept / theme / premise
‣ ideal way to communicate
‣ look & feel
‣ target audience
‣ motivation and rewards
![Page 5: Identifying + Implementing Your Operative Idea](https://reader033.fdocuments.us/reader033/viewer/2022042813/548fe05fb4795956138b4f41/html5/thumbnails/5.jpg)
Implementing the Operative Idea
rules of the world
finance plan
purpose
media architecture
core of the story
look and feel
strategic partnerships
target audience /
communities
hooks and links
metadata
A Non-linear Process
OI
OI
![Page 6: Identifying + Implementing Your Operative Idea](https://reader033.fdocuments.us/reader033/viewer/2022042813/548fe05fb4795956138b4f41/html5/thumbnails/6.jpg)
Thank you & stay in touch
Twitter: anitaondine Facebook: Anita OndineLinkedin: Anita Ondine SmithE: [email protected]