Ideation Process

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Ideation 101 Sourav Basu Tech Lead, Yahoo! http://slideshare.net/souravbasu1

description

A talk on the ideation process given at HackU 2013 in IIT-KGP

Transcript of Ideation Process

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Ideation 101Sourav BasuTech Lead, Yahoo!http://slideshare.net/souravbasu1

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What’s an Idea?

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An Idea

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Bright Idea

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Green Idea

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Business Idea

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Broken Idea

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Small Idea

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Big Idea

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Many Ideas

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No idea

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An idea is a thought or a concept, which proposes a

course of action to achieve a desired goal

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Idea Generation

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Random Throw?

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Diverge/Zoom Out First!

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Converge/Zoom In Next!

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Brainstorming

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Brainstorming - Solo1. Exhaust all options2. Sketch or Draw3. Avoid Disruptions4. Keep a journal5. Do what works for you

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Brainstorming - Group1. Set a time limit2. Keep groups small3. Stay on track4. Give everyone a chance5. Don’t criticize

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STOP – Lets get to a solution

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Convergence

Hack

Problem Definition

Business Goals

User Consideratio

n Constraints

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Idea Visualization

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Workflow Diagrams

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Wireframes

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Paper Mockups

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Storyboards

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Recapitulation• Conduct a quick brainstorm by yourself or in a

group• Define a problem statement• Identify constraints, target users, business

goals• Visualize and capture ideas by using

wireframes, mockups, storyboards

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Some problem challenges from our side

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Thank You!&

happy hacking