Ideation Process
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Transcript of Ideation Process
Ideation 101Sourav BasuTech Lead, Yahoo!http://slideshare.net/souravbasu1
What’s an Idea?
An Idea
Bright Idea
Green Idea
Business Idea
Broken Idea
Small Idea
Big Idea
Many Ideas
No idea
An idea is a thought or a concept, which proposes a
course of action to achieve a desired goal
Idea Generation
Random Throw?
Diverge/Zoom Out First!
Converge/Zoom In Next!
Brainstorming
Brainstorming - Solo1. Exhaust all options2. Sketch or Draw3. Avoid Disruptions4. Keep a journal5. Do what works for you
Brainstorming - Group1. Set a time limit2. Keep groups small3. Stay on track4. Give everyone a chance5. Don’t criticize
STOP – Lets get to a solution
Convergence
Hack
Problem Definition
Business Goals
User Consideratio
n Constraints
Idea Visualization
Workflow Diagrams
Wireframes
Paper Mockups
Storyboards
Recapitulation• Conduct a quick brainstorm by yourself or in a
group• Define a problem statement• Identify constraints, target users, business
goals• Visualize and capture ideas by using
wireframes, mockups, storyboards
Some problem challenges from our side
Thank You!&
happy hacking