Design Thinking Action Lab

Assignment 3 – Ideate

by Dinesh C.

Problem Statement

Idea Mapideas for Recruiting College Graduates into the Coffee industry

Most practical idea

Do an on-campus Session to explain the Coffee Industry Career Path

Idea Selection

Most disruptive idea

Hold Coffee Competition with Professional Baristas training the students for the competition and prize of going to Italy – the City of Espresso

(This idea will certainly bring excitement to students and get them to find the industry cool)

Favorite idea

A Day as a Barista

(Many students will certainly find it cool to be able to stand behind the espresso machine instead of on the other side)