Ideas in Indian Context
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Transcript of Ideas in Indian Context
GREY WORLDWIDE Strategic Repositioning Through CRM
IDEAS IN INDIAN CONTEXT
INDIA Out-of-the-Box Marketing
- Presentation by Srujan Dasari
.CHAO.TIC.
Electronic Goods market
Communications market
Media market conditions are …
PRESSURE ON MARGINS
INCREASEDBUT…
GREY WORLDWIDE
INDIA
AND
DIDN’T WANT TO COMPETE ON COST
INSTEAD, THEY FOLLOWED A NEW STRATEGY
THE NEW STRATEGY?
BUT…
WHAT IS
Simple.
Offer high-end products
at a $Low cost !!!
IT DO IT?
BUT…
HOWDOES
1.E
-CO
MM
ER
CE
EXCLUSIVELY E-COMMERCE
NO WAREHOUSES! NO STORES! NO MAINTENANCE COST!
2.A
DV
ERTIS
ING
NO
TRADITIONAL ADVERTISING!!
Rely on SOCIAL MEDIA MARKETING
and WORD-OF-MOUTH
NO TV ADS! VERY LOW COST! RELIABLE!
3. M
OTIV
ES
IT IS NOT TRYING TO MAKE MONEY ON IT’S HARDWARE!
BUT
BY SELLING APPS , GAMES ON TOP OF IT’S EXCLUSIVE
3. M
OTIV
ES
4.D
ETER
MIN
ING
IT TAKES ORDERS FIRST, THEN PRODUCES THE PRODUCT
NO INVENTORY COSTS ! NO EXCESS RAW MATERIAL!
Being exclusively E-commerce is one of the most advantageous thing for MI-India
Xiaomi entered into deal with flipkart - it’s only store.
Uses flipkart’s warehouses – NO WAREHOUSE COST!
It creates it’s own demand
through FLASH! SALES
OMG! Look at those peaks!
Xiaomi more than doubled it’s products in less than an year!!
Xiaomi’s Market is so successful that..
•It captured 1.5% of Indian Mobiles Market in just two Months!
•It doubled the number very quickly
•It now stands 5th place in India
•It is the world’s 3rd largest phone-maker
DISCLAIMER
Created by Srujan Dasari, IIT Kharagpur,
during an internship by
Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com