DISRUPTING CLASS:

BLUE OCEAN THINKING IN EDUCATIONRajesh Jain, netCORE Solutions Pvt Ltd. rajesh@netcore.co.in

Think Blue Ocean Strategy

Reconstruct Market Boundaries Uncontested Market Spaces Make the Competition Irrelevant Create and Capture New Demand Pursue Differentiation and Low-cost Think Disruptive Innovations

Disruptions create Opportunities

Mobile (as Magic Lamp): 3G

Broadband Internet

Social Media

Education: a National Priority

Government Involvement and Investment

Digital External

New Opportunities

Use of Mobile and Net New Customer

Acquisition Existing Customer

Relationships Lifetime Connect

Service Delivery New Needs for Same

Audience

Downstream Schools (K-12)

Upstream University

Incremental: Improve What Works

Blue Ocean: Rethink the Market

Improving What is Working: Processes and Products Make mobile an integral part of all

processes Complement in-class delivery with Video Bring in social connections among

students Widen base of offerings to 17-21 year-

olds via a 3D Learning system Newer ways of teaching and learning

Digital Communication Strategy at All Stages of Customer Lifecycle

Advocate

Loyal Customer

Customer

Non-Customer

Advocate

Loyal Customer

Customer

Non-Customer

3D Learning System: Wider, Deeper, Longer Growing offerings along all three dimensions

A wider choice means that the set of disciplines and subjects is higher. Compared to the past, the set of careers and jobs have increased. Education has to reflect this change and prepare the students appropriately.

Choice along the depth dimension means that one can choose to learn a subject as deeply as desired.

Choice along the length dimension means that one can choose how when and for how long to learn -- including life-long learning.

The 3D expansion of choice is enabled by two things advancements in information technology (hardware and software) the accumulation of multimedia content

Thus the supply side of the 3D expansion is available. The demand side is latent and has to be stimulated. In a way, people have to be made aware of the expansion of choice along 3D. That requires some degree of marketing, advertising and selling to the public. 

Newer Ways of Teaching and Learning Move from the Formal to the Informal Sector for Education

Think of Education as a service that people buy not just from traditional schools and colleges but from out there in the cloud. This is the informal sector but it can also be called the "modern" as opposed to the "traditional" sector.

Just-in-time Learning The problems one has to solve are often novel to oneself and

require learning new things. 3D learning systems make just in time learning practical and effective. 

Learning from the crowd There are hundreds of millions of people who keep solving

problems and the set of solutions increases with time. This stock of solutions is potentially accessible and easily searched. One does not have to reinvent these solutions. 

Rethinking Schooling at a Massive Scale in India

New Ideas for School Education Rethink Teaching in the Google Era “Learn to Learn” 1:1 Education

Learning Gym Classroom-in-a-Box Next-Gen School New Education System

Rethinking University Education for Growing Numbers

End the University as We Know It - New York Times op-ed(Mark Taylor, April 26, 2009)

New Ideas for University Education Focus on Employability

Concept of "Finishing Schools" to be included as part of formal education format.

Get Vocational Education to be granted mainstream status to ensure the above

Focus on research and innovation in order to create large-scale manufacturing opportunities to engage vast semi-skilled labour force

Continued Learning via Online Universities Curriculum structured like a web or complex

adaptive network with multi-disciplinary linkages

Summary: Project GO (Global+Online) Think of New Market Creation

Opportunities

Current Business Lines: Use Digital, 3D, New Ideas to Improve

School Education: Online + Franchisees (first complement the classroom, and then replace it)

University Education: Online + Focus Changes (Employability, R&D)