Idean // IxD ExerciseJudestella G / Junior UX Designer

Design a solution that makes daily grocery shopping more fun, more meaningful, more efficient, or all of these.

_Define and name a target audience for your solution_Create annotated wireframes that describe your solution_You don’t have to define the full set, but at least 3-5 core screens that are key to your concept_Describe how you’ve taken your target audience into account in your design_As a bonus, feel free to further describe the larger context of the solution, for example the overall flow, future features, business model etc.

02 / Challenge

03 / Brainstorm

Fun Meaningful Efficient

04 /Target Audience + Objective

SECONDARY

Urbanites21-35 Yrs

PRIMARY

Busy Working Parents25-45 Yrs

My solution is focussed on the above target audience, to make their daily grocery shopping more Efficient!

SANSIA, 31yrsPalo Alto, CA

_ Household income $70K_ Mom of a 5 year-old_ Always on the go_ She loves working out_ Visits the same stores_ Buys same items regularly_ Misses her "ME" time

05 / Persona

05 / Secondary Research

06 / Conceptual Model

Enter Location

SearchStores

Select FavoriteStores

Add Items

Notification

Edit

Cancel ShareConfirm

FrequencyDeliveryType

Payment Info

Review/Confirm

User

07 / Flow Chart

1.0

Enter Location

2.0

Select Stores

5.0

Select Items

6.0

Sign Up

x

Payment

Confirm

SETUP FLOW

8.0

Notification

NOTIFICATION FLOW

x

Success

Share

x

Select Contact

Edit

7.0

Review Confirm

Yes

No

08 / SHOP EZ + Value Prop

SSHOP EZ

For busy working parents & Urbanites whose shopping pattern is similar, SHOP EZ helps automate this process hence making their recurring grocery shopping more Efficient!

1:23 PM●●●●● 100%

SSHOP EZ

Location

1:23 PM●●●●● 100%

! Your Address, City or Zip Code

Find The Nearest Grocery Stores

Search

Grocery Stores

1:23 PM

Back Add

●●●●● 100%

SAFEWAYSan Mateo, CA 4.5 mi

TARGETSan Mateo, CA 6.5 mi

COSTCOFoster City, CA 2.5 mi

CASH & CARRYFoster City, CA 3.5 mi

Cost MembershipEnter your Membership Number

OK

|

Cancel

Foster City, CA

1:23 PM

Back Add

●●●●● 100%

COSTCO2.5 mi

CASH & CARRY3.5 mi

My Stores All Stores

Let's Shop Now

2 Stores Successfully Added!

Tap To Close

Costco

1:23 PM

Back Next

●●●●● 100%

Search

Quaker Oats$ 6.49 - Twin Pack QTY: 0

Chicken Breast$ 3.50 - 6 lb QTY: 2

Dannon Yogurt $ 8.00 - 12 pack QTY: 1

365 Fat Milk 2 %$ 6.50 - 2 gal QTY: 2

Honey Nut Cheerios$ 4.99 QTY: 1

Organic Eggs (24) $ 5.89 QTY: 0

Recently Purchased

"

Grocery Stores

1:23 PM●●●●● 100%

COSTCO - 1234Foster City, CA 2.5 mi

CASH & CARRY - 0757Foster City, CA 2.5 mi

My Stores All Stores

# Next

DeliveryAdd $5.00

Pick-UpFree

How

Review & Confirm

1:23 PM

Next

●●●●● 100%

Back

COSTCOFoster City, CA 2.5 mi

Bi-Weekly Monthly

WeeklyOnce

Next on April 30, 2015

$17.50

365 Reduced Fat Milk2 % Milk$ 6.49 - 1 gal

duced Fat Milk% Milk.49 - 1 gal

What

Edit Qty. Cancel

Sign Up

1:23 PM●●●●● 100%

$ Sign Up with Facebook

% Sign Up with Twitter

& Sign Up with Email

Sign InBack

swipe

swipe

CASH & CARRYFoster City, CA 3.5 mi

$24.50

1:23 PM●●●●● 100%

03:36Friday, May 2

S SHOP EZ 2mins agoYour grocery items would be shipping Tomorrow, May 3.Slide to view

Slide to unlock

1.0 User enters their location information, or hitting the location icon would geo-locate users location automatically.

6.0 At this point in the flow, users would be forced to SignUp to continue.

2.0 Based on the users location, the app would list grocery stores in a 5 mile radius. From which the users can pick their favorite/frequently shopped stores. If the store requires a membership# the users would be prompted accordingly (e.g. for Costco it's mandatory, Safeway its not)

3.0 The selected stores are successfully added to users "My Stores"

4.0 User selects the store(s) they'd desire to shop at. 5.0 Since the app already has the users membership information the app would recognize recently shopped items based on the shopping pattern. Users can add/remove as needed. Clicking on the dropdown would be the Grocery category type (e.g. Dairy & Eggs, Produce etc.)

7.0 On successful authentication the users would be able to review their grocery list (editable), include frequency and delivery type. This screen would be followed by payment information (not included).

8.0 On successful scheduling, the users would receive a notification the day before their grocery is ready for pickup/delivery. The users can either confirm, edit list, cancel or share the info with their personal contact in case they are unavailable to pickup as planned.

09 / Wireframes

What When How

Search

Thank You!