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June 2019 Ideal Patient Avatar
Transcript of Ideal Patient Avatar - Savvy Dentist Academy › ... › 06 › Ideal-Patient-Avatar-PROO… ·...
June 2019
Ideal Patient Avatar
DEMOGRAPHICAge Range?
Financial status
Income Range?
Marital Status?
Where they live?
HOW DO THEY SPEND THEIR TIME
MEDIA •to frequent?
•
VALUES & BELIEFSSocial?
Spiritual?
Physical?
Ideal Avatar
Think of ideal patients / referrers, the ones you love to work with and answer the following questions.
© Savvy DentistIDEAL PATIENT AVATAR
WITH DENTISTS •
my profession?
WITH DENTAL HEALTH • When it comes to dental health, what are the 5 biggest problems or issues of
• What is their worse case scenario
WITH THEMSELVES • What are they saying to themselves in their head about their 5 biggest
themselves?
JUST BEFORE BUYING MY SERVICE •
product or service?
Ideal Avatar
© Savvy DentistIDEAL PATIENT AVATAR
SPEND • What other business do they frequent and spend money at. What other
business serve this person
ASPIRATIONS • What are their aspira t ons and desires
• How do they see your business contribu t ng to achieving those
• What does the purchase of your service say about them(in terms of their personality and character)
$$ CAPABILITY • Who makes the booking / purchasing decisions
IN LARGE LETTERS, GIVE YOUR AVATAR A HUMAN NAME • What
Ideal Avatar
© Savvy DentistIDEAL PATIENT AVATAR
Suite 8, Southern Cross House, 9 McKay Street, Turner, ACT 26121300 66 83 84 · [email protected] · www.drjessegreen.com
