0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL BATHROOM Essential information for bathroom retailers

The BuzzThe latest news from the industry P5

News just inJust Trays partners with Ideal Bathrooms P14

Issue 19 | July 2016

Ideal StandardConcept Air is here see more P10

Welcome to issue 19 of The Ideal Bathroom. As ever, it’s been an incredibly busy time here at Ideal as we continue to grow our team to make sure we can provide you with the personal service you’ve come to expect.

In the main feature of this issue, we look at the rise of the master shopper and how technology is changing customers’ behaviour. The article is a great read and offers plenty of tips on how to stay ahead in today’s competitive digital marketplace.

Hot off the press is news of our brand new partnership with Just Trays. Find out more on page 14.

We also relive our extraordinary, unforgettable trip to Dubai. Along with 88 winners we soaked up the sun and culture of the iconic city. If you’re competing in The Race to Mauritius it will definitely give you some motivation!

As well as the usual latest product innovation and news, we’ve got interviews with April Products, Hazel Grove Bathroom Centre, Ideal employees and, of course, our MD John Bagshaw giving his views on the industry.

Be sure to read about Ideal Standard’s new Concept Air range. It’s the brand’s biggest launch for over five years and, as you’d expect, the products are innovative and beautifully designed too.

I hope you find this issue packed full of all the usual information and insight. And, as always, I wish you all the best for the future.

Happy reading!

Yours,

Danielle Lillis Commercial Director

ANOTHER IDEAL ISSUE

WHAT’S INSIDE…

If you would like to contribute to The Ideal Bathroom please email theidealbathroom@thisisweare.com

With its fi ne edges, crisp corners and slim, tapering profi les, Concept Air breathes an uplifting sense of lightness into any space. Its weightless beauty gives pleasure to the eye and joy to the spirit. While supremely delicate in form, Concept Air is, above all, robust and functional - performing brilliantly in the modern bathroom.

Concept AirWHEN LIGHTNESS DESIGNS SPACE

www.idealstandard.co.uk

P1838_IB Concept Air_Tesi full page ads.indd 1 12/04/2016 10:07

4JOHN BAGSHAW’S INDUSTRY VIEWIdeal Bathroom’s Managing Director shares his advice for the months ahead

5 THE BUZZThe latest news from the industry

10 INTRODUCING THE NEW CONCEPT AIR COLLECTION

13 THE IDEAL INDUSTRY REPORT 2016Everything you need to know about our market place

14NEWS JUST INSay hello to Ideal Bathroom’s newest partner, Just Trays

16 GETTING TO KNOW… Roca

20 ARE YOU READY FOR THE MASTER SHOPPER?Getting to grips with changing customers

22 EXCLUSIVE ESSENTIAL FURNITURE COLLECTION

24 IN FOCUS…Hazel Grove Bathroom Centre

27 IDEALISTSA closer look at the Ideal community

32 RACE TO DUBAI — THE REPORTLast year’s Race to Dubai was a huge success

38 WHO IS…Richard Martin

Cover image - Ideal Standard’s new Concept Air collection available from Ideal Bathrooms. See page 10 for more information.

30800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

Welcome to issue 19 of The Ideal Bathroom. As ever, it’s been an incredibly busy time here at Ideal as we continue to grow our team to make sure we can provide you with the personal service you’ve come to expect.

In the main feature of this issue, we look at the rise of the master shopper and how technology is changing customers’ behaviour. The article is a great read and offers plenty of tips on how to stay ahead in today’s competitive digital marketplace.

Hot off the press is news of our brand new partnership with Just Trays. Find out more on page 14.

We also relive our extraordinary, unforgettable trip to Dubai. Along with 88 winners we soaked up the sun and culture of the iconic city. If you’re competing in The Race to Mauritius it will definitely give you some motivation!

As well as the usual latest product innovation and news, we’ve got interviews with April Products, Hazel Grove Bathroom Centre, Ideal employees and, of course, our MD John Bagshaw giving his views on the industry.

Be sure to read about Ideal Standard’s new Concept Air range. It’s the brand’s biggest launch for over five years and, as you’d expect, the products are innovative and beautifully designed too.

I hope you find this issue packed full of all the usual information and insight. And, as always, I wish you all the best for the future.

Happy reading!

Yours,

Danielle Lillis Commercial Director

ANOTHER IDEAL ISSUE

WHAT’S INSIDE…

If you would like to contribute to The Ideal Bathroom please email theidealbathroom@thisisweare.com

With its fi ne edges, crisp corners and slim, tapering profi les, Concept Air breathes an uplifting sense of lightness into any space. Its weightless beauty gives pleasure to the eye and joy to the spirit. While supremely delicate in form, Concept Air is, above all, robust and functional - performing brilliantly in the modern bathroom.

Concept AirWHEN LIGHTNESS DESIGNS SPACE

www.idealstandard.co.uk

P1838_IB Concept Air_Tesi full page ads.indd 1 12/04/2016 10:07

4JOHN BAGSHAW’S INDUSTRY VIEWIdeal Bathroom’s Managing Director shares his advice for the months ahead

5 THE BUZZThe latest news from the industry

10 INTRODUCING THE NEW CONCEPT AIR COLLECTION

13 THE IDEAL INDUSTRY REPORT 2016Everything you need to know about our market place

14NEWS JUST INSay hello to Ideal Bathroom’s newest partner, Just Trays

16 GETTING TO KNOW… Roca

20 ARE YOU READY FOR THE MASTER SHOPPER?Getting to grips with changing customers

22 EXCLUSIVE ESSENTIAL FURNITURE COLLECTION

24 IN FOCUS…Hazel Grove Bathroom Centre

27 IDEALISTSA closer look at the Ideal community

32 RACE TO DUBAI — THE REPORTLast year’s Race to Dubai was a huge success

38 WHO IS…Richard Martin

Cover image - Ideal Standard’s new Concept Air collection available from Ideal Bathrooms. See page 10 for more information.

30800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

What’s the most important decision you’ve made for Ideal over the last few months, and what informed it?Having customers at the heart of our strategy. The things we’ve done from an infrastructure point of view – investing in computers and using IT to help in our warehouses and manage logistics and stock control – are also important.

We’ve had a nice increase in level of business and that has not in any way affected the extraordinarily high levels of service that Ideal Bathrooms are known for. In these challenging days you’re only as good as your last delivery.

The decision to launch the Race to Mauritius at the beginning of the year is proving very successful, and I think it’s helping us to engage with our customers and suppliers which I’m very pleased about.

THE BUZZ LATEST NEWS

JOHN BAGSHAW’SINDUSTRY VIEWIn this issue, John Bagshaw, Ideal Bathroom’s Managing Director shares his advice for the months ahead.

Essential brandingEssential Bathrooms launch new point of sale material

New Essential Bathroom POS is available to support their showroom displays. A5 product information boards for all suites, self-cling bath stickers, brassware swing tags, towel rail wobblers and door signage are all available, detailing features and benefits of the products on display. Essential Bathrooms are also launching a new 64 page brochure to showcase their complete portfolio, including the recently launched furniture ranges – Ivy Suite and Brassware. If you require POS then contact your Ideal Bathrooms Area Sales Manager who will get you the materials you need.

For more information visit: www.essentialfromideal.com

The EU referendum poses some uncertainty for the bathroom industry. What is your personal view on the pros and cons of Britain leaving?

I’m surprised we’re in this position. I think confusion has reigned. For me the European community was never about a cultural union. I look at business treaties and wonder why we have them when India and China can export at any level they choose. We are probably a net importer because we have crucified our manufacturing base – in my opinion. I think privatising big chunks of pivotal industry is crazy and people have been living for short-term profits. Whether we’re in or out, I don’t know if it will make any difference. There are reasons to stay and reasons to go. The government thinks we should be in and I think a lot of people will vote to leave. But only time will tell.

What are your main priorities over the coming months, and why?It’s more of the same. When you’re looking at IT and IT infrastructure, the projects can take a minimum of 12 months and probably up to 18 months. Last year we also made the decision to extend our working day to be 24/6 in terms of working patterns.

That’s another big project and all these things take an awful lot of work behind the scenes to keep things consistent.

If you could give Ideal customers just one piece of advice for the months ahead, what would it be?Each of our customers have their own formula, which I believe will be built around a specialist service and putting customers at the heart. Your customer has to come first because without good service, repeat business and recommendations there wouldn’t be a business.

Keep your showrooms up to date, embrace new products, keep educating staff and embrace exceptional customer service. Customers today are far more educated. We shouldn’t underestimate that – they research on the internet and expect a dialogue at a different level. So it’s very important to keep pace with these emerging expectations and to offer a personalised service differential.

Life linesGrohe Eurocube Joy bathroom makes a clear statement

Straightforward, and focused on the essential. Cosmopolitan life in the city becomes more manageable if you are surrounded by straight lines. GROHE Eurocube Joy evokes the dynamic lifestyle of busy people and celebrates the dramatic beauty of the cube. No ifs. No buts. Eurocube Joy bathroom architecture has that clear sense of precision that comes with innovative technology, exemplified by GROHE’s FeatherControl joystick cartridge technology.

For more information visit: www.grohe.co.uk

54 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

What’s the most important decision you’ve made for Ideal over the last few months, and what informed it?Having customers at the heart of our strategy. The things we’ve done from an infrastructure point of view – investing in computers and using IT to help in our warehouses and manage logistics and stock control – are also important.

We’ve had a nice increase in level of business and that has not in any way affected the extraordinarily high levels of service that Ideal Bathrooms are known for. In these challenging days you’re only as good as your last delivery.

The decision to launch the Race to Mauritius at the beginning of the year is proving very successful, and I think it’s helping us to engage with our customers and suppliers which I’m very pleased about.

THE BUZZ LATEST NEWS

JOHN BAGSHAW’SINDUSTRY VIEWIn this issue, John Bagshaw, Ideal Bathroom’s Managing Director shares his advice for the months ahead.

Essential brandingEssential Bathrooms launch new point of sale material

New Essential Bathroom POS is available to support their showroom displays. A5 product information boards for all suites, self-cling bath stickers, brassware swing tags, towel rail wobblers and door signage are all available, detailing features and benefits of the products on display. Essential Bathrooms are also launching a new 64 page brochure to showcase their complete portfolio, including the recently launched furniture ranges – Ivy Suite and Brassware. If you require POS then contact your Ideal Bathrooms Area Sales Manager who will get you the materials you need.

For more information visit: www.essentialfromideal.com

The EU referendum poses some uncertainty for the bathroom industry. What is your personal view on the pros and cons of Britain leaving?

I’m surprised we’re in this position. I think confusion has reigned. For me the European community was never about a cultural union. I look at business treaties and wonder why we have them when India and China can export at any level they choose. We are probably a net importer because we have crucified our manufacturing base – in my opinion. I think privatising big chunks of pivotal industry is crazy and people have been living for short-term profits. Whether we’re in or out, I don’t know if it will make any difference. There are reasons to stay and reasons to go. The government thinks we should be in and I think a lot of people will vote to leave. But only time will tell.

What are your main priorities over the coming months, and why?It’s more of the same. When you’re looking at IT and IT infrastructure, the projects can take a minimum of 12 months and probably up to 18 months. Last year we also made the decision to extend our working day to be 24/6 in terms of working patterns.

That’s another big project and all these things take an awful lot of work behind the scenes to keep things consistent.

If you could give Ideal customers just one piece of advice for the months ahead, what would it be?Each of our customers have their own formula, which I believe will be built around a specialist service and putting customers at the heart. Your customer has to come first because without good service, repeat business and recommendations there wouldn’t be a business.

Keep your showrooms up to date, embrace new products, keep educating staff and embrace exceptional customer service. Customers today are far more educated. We shouldn’t underestimate that – they research on the internet and expect a dialogue at a different level. So it’s very important to keep pace with these emerging expectations and to offer a personalised service differential.

Life linesGrohe Eurocube Joy bathroom makes a clear statement

Straightforward, and focused on the essential. Cosmopolitan life in the city becomes more manageable if you are surrounded by straight lines. GROHE Eurocube Joy evokes the dynamic lifestyle of busy people and celebrates the dramatic beauty of the cube. No ifs. No buts. Eurocube Joy bathroom architecture has that clear sense of precision that comes with innovative technology, exemplified by GROHE’s FeatherControl joystick cartridge technology.

For more information visit: www.grohe.co.uk

54 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

Where your bathroom story begins

Pause a moment and think about what you’re looking for in the perfect bathroom. Beautiful clean lines. Effortlessly chic, contemporary styling.

A stunning high-quality finish. And unbelievably good value.

New brochure available now

Breath of fresh air Ideal Standard launches new Concept Air collection

Developing on the design philosophy of the ever-popular Concept range, Concept Air focuses on lightness, providing a combination of practicality and affordable luxury. Four basin shapes, which combine perfectly with tailor-made furniture, are available. All Concept Air furniture comes in six colour combinations and offers both floor-standing and wall-hung options. The range includes a stunning freestanding bath and shower bath, and all toilet bowls feature Ideal Standard’s unique Aquablade technology.

For more information visit: www.idealstandard.co.uk

Well-rounded design Twyford’s e500 range has it covered

Reflecting the latest trend for slimline design, the e500 range from Twyford features a comprehensive choice of sanitaryware and furniture. e500 basins are available in full, semi-pedestal or wall-hung options and have a generous washing depth of 120 mm to maximise user comfort. The flexibility of design is reflected in the complementary e500 furniture which includes vanity units and tall units in high gloss white and grey to meet the demands for stylish bathroom storage. The e500 WCs feature FlushwiseTM technology for an environmentally friendly flush, while Rimfree® technology comes as standard on the close-coupled toilet option. Available as an optional upgrade on the e500 range, Twyford’s unique Total InstallTM wall bracket system makes installation quick and simple every time.

For more information visit: www.twyfordbathrooms.com

After all, it’s a wonderwall Showerwall updates its range with new decors

Showerwall is undergoing a major update, with the launch of the premium Showerwall Infinity range with 14 edgy decors, along with seven new designs in the standard Showerwall range. Aimed at high-end retailers and people looking for something different, the 14 new designs are a new departure into bold colours, textures, metallic and graphic prints that provide a trendier, more urban look. Showerwall is available in a choice of easy to install panel sizes and come with a 15 year guarantee. For enhanced performance, Showerwall is also launching Sureseal, a new sealant that provides a four-point seal system. With no visible sealant, Sureseal offers superior aesthetics.

For more information visit: www.showerwall.co.uk

Flush with choice Geberit has recently extended its range of Geberit Sigma flush plates

The collection now features the Geberit Sigma30 flush plate which is available as a single or dual flush, and boasts a large rectangular profile with design detail at the bottom of the plate.

Larger individual buttons and a raised curved profile give the Geberit Sigma20 a modern aesthetic while maximising usability with easier activation.

Ever-popular, the Geberit Sigma60 flush plate is now available in white, black and umber glass, as well as brushed chrome with even finish for a sleek appearance.

The online Geberit flush plate showroom is an at-a-glance tool that aids customers with bathroom design.

For more information visit: www.geberit.co.uk/flushplateshowroom

6 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM

Where your bathroom story begins

Pause a moment and think about what you’re looking for in the perfect bathroom. Beautiful clean lines. Effortlessly chic, contemporary styling.

A stunning high-quality finish. And unbelievably good value.

New brochure available now

Breath of fresh air Ideal Standard launches new Concept Air collection

Developing on the design philosophy of the ever-popular Concept range, Concept Air focuses on lightness, providing a combination of practicality and affordable luxury. Four basin shapes, which combine perfectly with tailor-made furniture, are available. All Concept Air furniture comes in six colour combinations and offers both floor-standing and wall-hung options. The range includes a stunning freestanding bath and shower bath, and all toilet bowls feature Ideal Standard’s unique Aquablade technology.

For more information visit: www.idealstandard.co.uk

Well-rounded design Twyford’s e500 range has it covered

Reflecting the latest trend for slimline design, the e500 range from Twyford features a comprehensive choice of sanitaryware and furniture. e500 basins are available in full, semi-pedestal or wall-hung options and have a generous washing depth of 120 mm to maximise user comfort. The flexibility of design is reflected in the complementary e500 furniture which includes vanity units and tall units in high gloss white and grey to meet the demands for stylish bathroom storage. The e500 WCs feature FlushwiseTM technology for an environmentally friendly flush, while Rimfree® technology comes as standard on the close-coupled toilet option. Available as an optional upgrade on the e500 range, Twyford’s unique Total InstallTM wall bracket system makes installation quick and simple every time.

For more information visit: www.twyfordbathrooms.com

After all, it’s a wonderwall Showerwall updates its range with new decors

Showerwall is undergoing a major update, with the launch of the premium Showerwall Infinity range with 14 edgy decors, along with seven new designs in the standard Showerwall range. Aimed at high-end retailers and people looking for something different, the 14 new designs are a new departure into bold colours, textures, metallic and graphic prints that provide a trendier, more urban look. Showerwall is available in a choice of easy to install panel sizes and come with a 15 year guarantee. For enhanced performance, Showerwall is also launching Sureseal, a new sealant that provides a four-point seal system. With no visible sealant, Sureseal offers superior aesthetics.

For more information visit: www.showerwall.co.uk

Flush with choice Geberit has recently extended its range of Geberit Sigma flush plates

The collection now features the Geberit Sigma30 flush plate which is available as a single or dual flush, and boasts a large rectangular profile with design detail at the bottom of the plate.

Larger individual buttons and a raised curved profile give the Geberit Sigma20 a modern aesthetic while maximising usability with easier activation.

Ever-popular, the Geberit Sigma60 flush plate is now available in white, black and umber glass, as well as brushed chrome with even finish for a sleek appearance.

The online Geberit flush plate showroom is an at-a-glance tool that aids customers with bathroom design.

For more information visit: www.geberit.co.uk/flushplateshowroom

6 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM

YOUR ST YLE , YOUR BATHROOM

www.uk.roca.com/inspira

Roca presents Inspira, a new bathroom design concept. Inspira is one single collection based on the three most essential geometric shape and design lines, Round, Soft and Square,

whatever your personal style or aspiration, Inspira offers you the flexibility to create your own individual bathroom space.

A BATHROOM COLLECTION DESIGNED BY YOU

Under pressure Stuart Turner has the ultimate answer to low water pressure

Limited flow rate and poor water pressure can be a real problem for many households, especially larger properties with multiple bathrooms and en-suites. To combat the issue, Stuart Turner has introduced its new Flomate iBoost. The new fully integrated package combines a 200 litre cold water break tank which overcomes restricted mains water flow and a high performance multi-stage pump to deliver water pressure up to 4.5 bar and peak flow rates in excess of 100 litres per minute.

iBoost features a high gloss white front panel and is slim enough to be concealed inside a 600mm width cabinet. The pump itself is an exceptionally reliable, vertically mounted, multi-stage unit which incorporates a smooth running induction motor rated for continuous operation.

Flomate iBoost makes the installer’s life easier too. A modular quick-release pump assembly takes the strain out of maintenance and a conveniently located drain-cock simplifies periodic draining and flushing of the water tank.

For more information visit: www.stuart-turner.co.uk

A twist on a classic Ideal Standard launch Tesi collection

The Tesi collection from Ideal Standard boasts a range of bathroom ceramics, baths and fittings. Five basin options are included, along with a choice of full or semi pedestals and a semi-countertop option. The toilet bowls are fitted with Ideal Standard’s unique AquaBlade flushing technology. Slim basin mixers are designed to complement the ceramics. Completing the range is a two tap hole bath filler, a bath shower mixer and a selection of baths.

For more information visit www.idealstandard.co.uk

Feeling of freedom Ideal Standard launch new Concept Freedom bath

Ideal Standard have worked with Red and Yellow who specialise in late life care, occupational therapists and designer Robin Levien to develop a bath with usability in mind. Boasting a lower height than standard, this bath is easy to get in and out of and an extra wide reinforced ledge (which doubles as a seat for carers) gives users stability. The shape of the bath is designed so users can pull themselves forward to reach taps and use their feet to get into a sitting position. A gel headrest and contemporary support rails are also available.

For more information visit www.idealstandard.co.uk

New baths to soak up Ideal Standard add baths to Concept range

New to the range is a 170 x 70 cm twin-gripped bath, available in both Idealform and Idealform Plus+. Additionally, the existing Concept range has been extended to include Idealform Plus+ versions of the current models, offering 100% extra reinforcement for a stronger, more rigid bath. An outer layer of glass reinforced polymer resin mix provides the strength as well as heat-retaining properties. All baths come complete with a 25 year guarantee.

For more information visit www.idealstandard.co.uk

90800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

YOUR ST YLE , YOUR BATHROOM

www.uk.roca.com/inspira

Roca presents Inspira, a new bathroom design concept. Inspira is one single collection based on the three most essential geometric shape and design lines, Round, Soft and Square,

whatever your personal style or aspiration, Inspira offers you the flexibility to create your own individual bathroom space.

A BATHROOM COLLECTION DESIGNED BY YOU

Under pressure Stuart Turner has the ultimate answer to low water pressure

Limited flow rate and poor water pressure can be a real problem for many households, especially larger properties with multiple bathrooms and en-suites. To combat the issue, Stuart Turner has introduced its new Flomate iBoost. The new fully integrated package combines a 200 litre cold water break tank which overcomes restricted mains water flow and a high performance multi-stage pump to deliver water pressure up to 4.5 bar and peak flow rates in excess of 100 litres per minute.

iBoost features a high gloss white front panel and is slim enough to be concealed inside a 600mm width cabinet. The pump itself is an exceptionally reliable, vertically mounted, multi-stage unit which incorporates a smooth running induction motor rated for continuous operation.

Flomate iBoost makes the installer’s life easier too. A modular quick-release pump assembly takes the strain out of maintenance and a conveniently located drain-cock simplifies periodic draining and flushing of the water tank.

For more information visit: www.stuart-turner.co.uk

A twist on a classic Ideal Standard launch Tesi collection

The Tesi collection from Ideal Standard boasts a range of bathroom ceramics, baths and fittings. Five basin options are included, along with a choice of full or semi pedestals and a semi-countertop option. The toilet bowls are fitted with Ideal Standard’s unique AquaBlade flushing technology. Slim basin mixers are designed to complement the ceramics. Completing the range is a two tap hole bath filler, a bath shower mixer and a selection of baths.

For more information visit www.idealstandard.co.uk

Feeling of freedom Ideal Standard launch new Concept Freedom bath

Ideal Standard have worked with Red and Yellow who specialise in late life care, occupational therapists and designer Robin Levien to develop a bath with usability in mind. Boasting a lower height than standard, this bath is easy to get in and out of and an extra wide reinforced ledge (which doubles as a seat for carers) gives users stability. The shape of the bath is designed so users can pull themselves forward to reach taps and use their feet to get into a sitting position. A gel headrest and contemporary support rails are also available.

For more information visit www.idealstandard.co.uk

New baths to soak up Ideal Standard add baths to Concept range

New to the range is a 170 x 70 cm twin-gripped bath, available in both Idealform and Idealform Plus+. Additionally, the existing Concept range has been extended to include Idealform Plus+ versions of the current models, offering 100% extra reinforcement for a stronger, more rigid bath. An outer layer of glass reinforced polymer resin mix provides the strength as well as heat-retaining properties. All baths come complete with a 25 year guarantee.

For more information visit www.idealstandard.co.uk

90800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

INTRODUCING THE NEW CONCEPT AIR COLLECTION

Expanding its hugely successful Concept range, Ideal Standard is bringing slimmer, finer design, usually reserved for the premium end of the market, to Ideal Standard’s heartland with the Concept Air collection. Concept Air sits within the Essentials collection and brings unprecedented elegance to the bathroom at an affordable price.

Something for everyone Designed with choice in mind, the collection consists of ceramics, baths and furniture which can be combined to give four distinct looks. All of the toilet bowls in the Concept Air collection are fitted with unique AquaBlade flushing technology.

All four basin shapes – vanity, vessel, pedestal and semi-countertop – capture Concept Air’s sleek look. Sizes start from 40 cm and go up to a 124 cm option. The vanity basins come in a variety of sizes and can be combined with tailor-made wall-hung vanity units.

The freestanding bath makes a stunning centrepiece, while the shower bath offers more practicality without sacrificing design aesthetics. The accompanying bath screen features a hinged access panel, meaning you can turn the shower on before you get in without getting wet.

Concept Air also boasts a wide range of furniture solutions, all of which are available in floor-standing and wall-hung options. The range comes in a choice of six colours, from the subtle pairings of gloss and matt whites to a bold matt dark brown.

Perfectly designed To develop the collection, Ideal Standard worked with renowned designer Robin Levien. The range explores the minimalistic trend of modern homes, offering a similar sleek and slimline interior option in the bathroom.

Concept Air is here

Speaking about the Concept Air collection, Robin Levien said, “Concept Air showcases the evolution of the bathroom, incorporating lightness at every element of design. The collection is a high quality, contemporary range of furniture offered in an infinite choice of style and sizes. The diverse range offers something for everyone, depending on your space and style. The versatile range offers luxury without the price tag. Any element of this collection can be coupled with other suites for an individual final result that provides the perfect hit of classic with a twist.”

Danielle Lillis, Ideal Bathrooms Commercial Director comments: “At Ideal Bathrroms we’re extremely excited around the launch of Concept Air. The feedback from customers following the preview at KBB has been fantastic. We’ve since seen a strong uptake in showroom displays and we expect this to increase, as interest builds. As Ideal Standard’s number one distributor our commitment to stocking Concept Air, as always, is second to none – over 1500 products are now in stock across all 4 depots, available for next day delivery.”

Support at every step Ideal Standard have developed a comprehensive range of materials to support the Concept Air collection. It includes:

• A full set of POS to support showroom displays which includes A2 graphic boards, furniture plaques and finish samples

• Full digital marketing collateral

• A dedicated Concept Air brochure

• And much more

For more information on the Concept Air collection, visit www.idealstandard.co.uk or call 01482 346461

1110 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

INTRODUCING THE NEW CONCEPT AIR COLLECTION

Expanding its hugely successful Concept range, Ideal Standard is bringing slimmer, finer design, usually reserved for the premium end of the market, to Ideal Standard’s heartland with the Concept Air collection. Concept Air sits within the Essentials collection and brings unprecedented elegance to the bathroom at an affordable price.

Something for everyone Designed with choice in mind, the collection consists of ceramics, baths and furniture which can be combined to give four distinct looks. All of the toilet bowls in the Concept Air collection are fitted with unique AquaBlade flushing technology.

All four basin shapes – vanity, vessel, pedestal and semi-countertop – capture Concept Air’s sleek look. Sizes start from 40 cm and go up to a 124 cm option. The vanity basins come in a variety of sizes and can be combined with tailor-made wall-hung vanity units.

The freestanding bath makes a stunning centrepiece, while the shower bath offers more practicality without sacrificing design aesthetics. The accompanying bath screen features a hinged access panel, meaning you can turn the shower on before you get in without getting wet.

Concept Air also boasts a wide range of furniture solutions, all of which are available in floor-standing and wall-hung options. The range comes in a choice of six colours, from the subtle pairings of gloss and matt whites to a bold matt dark brown.

Perfectly designed To develop the collection, Ideal Bathrooms worked with renowned designer Robin Levien. The range explores the minimalistic trend of modern homes, offering a similar sleek and slimline interior option in the bathroom.

Concept Air is here

Speaking about the Concept Air collection, Robin Levien said, “Concept Air showcases the evolution of the bathroom, incorporating lightness at every element of design. The collection is a high quality, contemporary range of furniture offered in an infinite choice of style and sizes. The diverse range offers something for everyone, depending on your space and style. The versatile range offers luxury without the price tag. Any element of this collection can be coupled with other suites for an individual final result that provides the perfect hit of classic with a twist.”

Danielle Lillis, Ideal Bathrooms Commercial Director comments: “At Ideal Bathrroms we’re extremely excited around the launch of Concept Air. The feedback from customers following the preview at KBB has been fantastic. We’ve since seen a strong uptake in showroom displays and we expect this to increase, as interest builds. As Ideal Standard’s number one distributor our commitment to stocking Concept Air, as always, is second to none – over 1500 products are now in stock across all 4 depots, available for next day delivery.”

Support at every step Ideal Standard have developed a comprehensive range of materials to support the Concept Air collection. It includes:

• A full set of POS to support showroom displays which includes A2 graphic boards, furniture plaques and finish samples

• Full digital marketing collateral

• A dedicated Concept Air brochure

• And much more

For more information on the Concept Air collection, visit www.idealstandard.co.uk or call 01482 346461

1110 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

THE IDEAL INDUSTRY REPORT 2016

COMING SOON

Do you ever wonder how your business turnover shapes up? Or if you buy the same brands as everyone else? How about the services you offer and the number of people you employ? At Ideal we’ve decided it’s time you have answers to all your questions. Which is why we’re launching the Ideal Industry Report.

To get the insight for the report, we will shortly be sending out the Ideal Industry Survey for you to fill in. Complete the survey and you’ll receive the first ever annual Ideal Industry Report.

Exclusive industry insight and trends The Ideal Insight Report will only be available to those who take part in the survey. Filled with knowledge, the report will tell you everything you need to know about industry insight, trends and figures.

How to take part Watch out for the Ideal Survey

Fill the survey in (and be entered into a prize draw)

Get your exclusive Ideal Industry Report 2016

As well as getting exclusive access to the report, everybody who completes the survey will be entered into a prize draw to win a brand new iPad - That’s Ideal!

TesiMODERN BY NATURE

Tesi’s accessible quality and versatility make it easy to assemble a

beautifully co-ordinated bathroom. Whether it’s for a hard-working

family bathroom or a stylish, contemporary space, Tesi is built to

perform and fits right in. Its soft geometric lines, along with our

innovative AquaBlade® flushing technology, turn a bathroom into

a modern and enjoyable space.

www.idealstandard.co.uk

P1838_IB Concept Air_Tesi full page ads.indd 2 12/04/2016 10:09

13

THE IDEAL BATHROOM | The latest marketplace news

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL INDUSTRY REPORT 2016

COMING SOON

Do you ever wonder how your business turnover shapes up? Or if you buy the same brands as everyone else? How about the services you offer and the number of people you employ? At Ideal we’ve decided it’s time you have answers to all your questions. Which is why we’re launching the Ideal Industry Report.

To get the insight for the report, we will shortly be sending out the Ideal Industry Survey for you to fill in. Complete the survey and you’ll receive the first ever annual Ideal Industry Report.

Exclusive industry insight and trends The Ideal Insight Report will only be available to those who take part in the survey. Filled with knowledge, the report will tell you everything you need to know about industry insight, trends and figures.

How to take part Watch out for the Ideal Survey

Fill the survey in (and be entered into a prize draw)

Get your exclusive Ideal Industry Report 2016

As well as getting exclusive access to the report, everybody who completes the survey will be entered into a prize draw to win a brand new iPad - That’s Ideal!

TesiMODERN BY NATURE

Tesi’s accessible quality and versatility make it easy to assemble a

beautifully co-ordinated bathroom. Whether it’s for a hard-working

family bathroom or a stylish, contemporary space, Tesi is built to

perform and fits right in. Its soft geometric lines, along with our

innovative AquaBlade® flushing technology, turn a bathroom into

a modern and enjoyable space.

www.idealstandard.co.uk

P1838_IB Concept Air_Tesi full page ads.indd 2 12/04/2016 10:09

13

THE IDEAL BATHROOM | The latest marketplace news

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

Tell us a little about Just Trays Just Trays have been manufacturing shower trays in Britain for 27 years. We’re the largest tray manufacturer in the UK – this year we’ll make around 230,000 products. We pride ourselves on quality and innovation, and of course our high level of customer service.

Our products are fundamental as they are the key component of the shower enclosure. It’s so important that the product is right first time, every time, because otherwise everything gets delayed. We’re extremely proud that we make everything ourselves so we can maintain a level of excellence.

This year we’re investing £1 million in new machinery at our factory in Leeds to improve our efficiency and quality. We currently have around 85 employees - most of them work in our factory, we have a small sales team out on the road, and a few people dedicated to contracts as well.

This is a new relationship for Just Trays. Why have you decided to start working with Ideal? Ideal Bathrooms are a very strong national distributor. They understand what’s required and how passionate we are about our brand. They do a very good job at translating that to the customer. The way they market their own business, and the way they promote the brands they offer within that business, is second to none.

We have a small number of distribution partners and it’s essential we have somebody who can represent our brand with the same pride and passion that we do. We believe that Ideal Bathrooms can do that.

Which of your ranges will Ideal stock and what would you like showrooms to know about Just Trays?They will be stocking our JTFUSION, JTMERLIN and JTULTRACAST products. The key thing for us is that we’re the leading brand of shower trays in the UK and we’re working with a distribution partner who are prepared to support us. There will be no issues with service and our relationship with Ideal should give the retailer confidence.

NEWS JUST IN...Say hello to Ideal Bathroom’s newest partner, Just Trays, who have teamed up with Ideal to bolster the brand’s product distribution. John Schofield, Sales and Marketing Director at Just Trays, talks about the new relationship and what it means to Just Trays.

QUALITY & INNOVATION

JTMERLIN

Danielle Lillis shares her thoughts on the partnership As the number one UK distributor we’re extremely proud to carry over £7m of stock from the industry’s leading brands, with the ability to deliver these products to your business, next day. Just last summer we became the new national distributor for April products, so the introduction of Just Trays to our portfolio further strengthens our overall tray and enclosure offering – a key development in our business strategy.

The Ideal Bathroom team are excited about this new relationship, both Just Trays and Ideal Bathrooms are a great match, more importantly our customers can now have access to another great brand. As we like to say – That’s Ideal!

Just Trays products are now available from Ideal Bathrooms, for further information contact the sales office or your Area Sales Manager.

14 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM

Tell us a little about Just Trays Just Trays have been manufacturing shower trays in Britain for 27 years. We’re the largest tray manufacturer in the UK – this year we’ll make around 230,000 products. We pride ourselves on quality and innovation, and of course our high level of customer service.

Our products are fundamental as they are the key component of the shower enclosure. It’s so important that the product is right first time, every time, because otherwise everything gets delayed. We’re extremely proud that we make everything ourselves so we can maintain a level of excellence.

This year we’re investing £1 million in new machinery at our factory in Leeds to improve our efficiency and quality. We currently have around 85 employees - most of them work in our factory, we have a small sales team out on the road, and a few people dedicated to contracts as well.

This is a new relationship for Just Trays. Why have you decided to start working with Ideal? Ideal Bathrooms are a very strong national distributor. They understand what’s required and how passionate we are about our brand. They do a very good job at translating that to the customer. The way they market their own business, and the way they promote the brands they offer within that business, is second to none.

We have a small number of distribution partners and it’s essential we have somebody who can represent our brand with the same pride and passion that we do. We believe that Ideal Bathrooms can do that.

Which of your ranges will Ideal stock and what would you like showrooms to know about Just Trays?They will be stocking our JTFUSION, JTMERLIN and JTULTRACAST products. The key thing for us is that we’re the leading brand of shower trays in the UK and we’re working with a distribution partner who are prepared to support us. There will be no issues with service and our relationship with Ideal should give the retailer confidence.

NEWS JUST IN...Say hello to Ideal Bathroom’s newest partner, Just Trays, who have teamed up with Ideal to bolster the brand’s product distribution. John Schofield, Sales and Marketing Director at Just Trays, talks about the new relationship and what it means to Just Trays.

QUALITY & INNOVATION

JTMERLIN

Danielle Lillis shares her thoughts on the partnership As the number one UK distributor we’re extremely proud to carry over £7m of stock from the industry’s leading brands, with the ability to deliver these products to your business, next day. Just last summer we became the new national distributor for April products, so the introduction of Just Trays to our portfolio further strengthens our overall tray and enclosure offering – a key development in our business strategy.

The Ideal Bathroom team are excited about this new relationship, both Just Trays and Ideal Bathrooms are a great match, more importantly our customers can now have access to another great brand. As we like to say – That’s Ideal!

Just Trays products are now available from Ideal Bathrooms, for further information contact the sales office or your Area Sales Manager.

14 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM

GETTING TO KNOW...ROCA

“Creating a relaxing, spa-like environment is another consideration when looking for a new bathroom and Roca products continue to answer that need.”

Q. How is the Roca product line evolving, and what has inspired these changes? Bathrooms have come a long way, since the days of simply being used as a utilitarian space to what we know today – more relaxing, technologically advanced and design-led rooms. Roca’s bathroom offering continues to provide a timeless aesthetic and design to suit all consumer tastes. There are many additional aspects including space-saving, water-saving and hygiene, which have had a huge impact on the evolution of our product lines.

Space, or even the lack of it, is one of the biggest challenges in bathroom design and with the WC being an essential requirement, models that have been specifically designed with space-saving in mind are likely to be popular

with consumers and specifiers alike. The latest technological advances take things even further which has led to Roca introducing the world’s first WC with a cistern integrated into the pan – the In-Tank Meridian WC.

Creating a relaxing, spa-like environment is another consideration when looking for a new bathroom and Roca products continue to answer that need. With a variety of simple yet clever storage solutions available, each option aims to provide an ideal solution for the growing desire to keep the bathroom space clutter-free yet stylish.

To address the issue of hygiene in the bathroom, Roca has introduced the very latest innovations such as SUPRALIT®, a new and exclusive resin registered by Roca, as well as the EP-1, which uses infra-red technology to provide a

touchless flush. SUPRALIT® is more durable than other seat materials (offering greater resistance to chemical agents and to discolouration), more hygienic (four times less porous material) and easier to clean (surface with soft and rounded angles). Introducing such innovative products allows consumers to maintain hygiene in the bathroom in the most hassle-free way possible.

Q. What business challenges are Roca currently facing? With the market already being so saturated we are always working to develop and introduce the latest and most innovative products and technologies. It is important for us to differentiate our product offering from the competition and ensure we launch at the right price, to continue to grow sales. Despite the rise in online shopping, the need for good quality showrooms remains a key requirement for us and the consumer. Seeing how the finished product could potentially look in the home will always be a major selling point.

Q. What do your retail partners need from Roca and how are you catering for them? We are proud to be working with a large network of retailers across the UK, all stocking Roca collections. Offering a huge amount of support to each one, it is our responsibility to provide a service which they can trust, with communication channels that are always open, as well as offering them advice when required. By investing time, research and money to develop new and ground-breaking products, we ensure our bathroom collections stand out from the competition and in turn, raise the profit margins for retailers. We also want to guarantee that the availability of our product meets the demand of customers.

Q. What are the key areas of focus for Roca moving forwards? Roca celebrates 100 years in 2017 with lots of exciting new product developments planned. With a growing need to keep ahead in the bathroom market, the focus on our customers’ needs continues to be key in developing bathroom ranges that will meet their requirements. We are also committed to embracing the very latest materials, design trends and advances in bathroom technology so that we can provide our customers with the best that the industry has to offer.

Find out more: www.uk.roca.com

We spoke to Roca’s Marketing Department about the latest technology, challenges in bathroom design and providing a trusted service.

1716 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

GETTING TO KNOW...ROCA

“Creating a relaxing, spa-like environment is another consideration when looking for a new bathroom and Roca products continue to answer that need.”

Q. How is the Roca product line evolving, and what has inspired these changes? Bathrooms have come a long way, since the days of simply being used as a utilitarian space to what we know today – more relaxing, technologically advanced and design-led rooms. Roca’s bathroom offering continues to provide a timeless aesthetic and design to suit all consumer tastes. There are many additional aspects including space-saving, water-saving and hygiene, which have had a huge impact on the evolution of our product lines.

Space, or even the lack of it, is one of the biggest challenges in bathroom design and with the WC being an essential requirement, models that have been specifically designed with space-saving in mind are likely to be popular

with consumers and specifiers alike. The latest technological advances take things even further which has led to Roca introducing the world’s first WC with a cistern integrated into the pan – the In-Tank Meridian WC.

Creating a relaxing, spa-like environment is another consideration when looking for a new bathroom and Roca products continue to answer that need. With a variety of simple yet clever storage solutions available, each option aims to provide an ideal solution for the growing desire to keep the bathroom space clutter-free yet stylish.

To address the issue of hygiene in the bathroom, Roca has introduced the very latest innovations such as SUPRALIT®, a new and exclusive resin registered by Roca, as well as the EP-1, which uses infra-red technology to provide a

touchless flush. SUPRALIT® is more durable than other seat materials (offering greater resistance to chemical agents and to discolouration), more hygienic (four times less porous material) and easier to clean (surface with soft and rounded angles). Introducing such innovative products allows consumers to maintain hygiene in the bathroom in the most hassle-free way possible.

Q. What business challenges are Roca currently facing? With the market already being so saturated we are always working to develop and introduce the latest and most innovative products and technologies. It is important for us to differentiate our product offering from the competition and ensure we launch at the right price, to continue to grow sales. Despite the rise in online shopping, the need for good quality showrooms remains a key requirement for us and the consumer. Seeing how the finished product could potentially look in the home will always be a major selling point.

Q. What do your retail partners need from Roca and how are you catering for them? We are proud to be working with a large network of retailers across the UK, all stocking Roca collections. Offering a huge amount of support to each one, it is our responsibility to provide a service which they can trust, with communication channels that are always open, as well as offering them advice when required. By investing time, research and money to develop new and ground-breaking products, we ensure our bathroom collections stand out from the competition and in turn, raise the profit margins for retailers. We also want to guarantee that the availability of our product meets the demand of customers.

Q. What are the key areas of focus for Roca moving forwards? Roca celebrates 100 years in 2017 with lots of exciting new product developments planned. With a growing need to keep ahead in the bathroom market, the focus on our customers’ needs continues to be key in developing bathroom ranges that will meet their requirements. We are also committed to embracing the very latest materials, design trends and advances in bathroom technology so that we can provide our customers with the best that the industry has to offer.

Find out more: www.uk.roca.com

We Spoke to Roca’s Marketing Department about the latest technology, challenges in bathroom design and providing a trusted service.

1716 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

NOW AVAILABLEFeatures

• Waifer® slate effect tray available in black or white

• Waifer® 90mm stainless steel waste with grate

• Grate colour options - Chrome effect, Matt Black & White

• Generous size options available

• Stone resin 37mm high

April Products . North Dean Road . Keighley . West Yorkshire BD22 6QY Tel . 01535 613830 www.aprilproducts.co.uk

Chrome effect

Matt Black

White

NOW AVAILABLEFeatures

• Waifer® slate effect tray available in black or white

• Waifer® 90mm stainless steel waste with grate

• Grate colour options - Chrome effect, Matt Black & White

• Generous size options available

• Stone resin 37mm high

April Products . North Dean Road . Keighley . West Yorkshire BD22 6QY Tel . 01535 613830 www.aprilproducts.co.uk

Chrome effect

Matt Black

White

They are rarely loyal to one supplier or brand and happily mix and match to create a highly personalised experience.

A shopper with more knowledge than ever before has higher expectations of your products and your business. If you don’t exist online, then chances are you don’t exist to a master shopper.

The rise of onlineIn this digital world, having an online presence is a must. Offering products and advice on your website and social channels positions you as a knowledgeable and trustworthy company who actively look to help shoppers find the right products at the right price.

Now more than ever, success means engaging customers beyond showroom walls. If your showroom doesn’t currently have an online presence, now is the time to reach out to the master shopper by investing in your digital offering. And if you do already exist online, it’s time to take stock and tighten your assets to make sure you offer a seamless experience of your company, both online and in person.

Traditionally many showrooms have relied on verbal recommendations to drive business to store. While this is still a key driver, the master shopper has used social media to effectively digitise the process.

61% of adults in Great Britain used social media last year and 79% of those did so every day. Now, social media is the new word of mouth. For the first time, customers are sharing their in-store experiences beyond friends and family – now they comment on your business offering to followers and complete strangers, meaning it’s more important than ever to deliver an excellent service.

How to evolveForward-thinking showrooms are already offering an online service. A Retail Week report asked leading retailers about their digital presence and while 81% of retailers have made progress in offering a seamless online and offline experience, only 5% say this process is complete. Online showrooms are at the forefront of the master shopper’s mind when they think about visiting a showroom.

The key is to build a more visible offering to build relationships with potential customers and to connect the dots between your channels for a seamless offering.

A master shopper expects three things from your company online. The first is to offer

Who are these master shoppers?It’s no secret that technology is influencing the future of our industry. It’s changed products and customer habits, meaning retailers need to evolve to stay ahead of the competition.

We’ve experienced a shift in the shopping behaviour of customers. Last year 69% of adults used the internet to research goods or services – it seems master shoppers are using technology at every stage of the shopping journey.

Customers who once favoured personal relationships and face-to-face services have come to value price comparison and access to information above all else. Their preferred way to shop is to choose the most convenient option – which often means online.

ARE YOU READY FOR THE MASTER SHOPPER?

Master shoppers are changing our industry, and retailers who respond are reaping the rewards.

inspiration. They expect content that helps them to visualise their dream space. By offering that service you stay in their mind.

Secondly, they want to see if you stock the product they want. Showrooms that show their product and stock levels online will more likely be visited by master shoppers who don’t want to waste time visiting showrooms that may not stock what they want.

And the third thing these customers want to know is how to find your showroom. If a master shopper can’t find your address online then how are they meant to find you?

Investment in technology is vital to deliver a memorable customer experience. Integrating a customer’s online experience into store offerings needs to become the norm. Giving customers visibility of your full product range via a tablet or iPad goes a long way to winning their business. Plus, it effectively increases the size of your showroom without taking up an inch of floor space.

The rewards of getting it rightResearch from the IDC Report indicates that master shoppers have 30% higher lifetime value than single-channel shoppers.

Put simply, this suggests that customers who have researched bathrooms online will, more often that not, upsell themselves and purchase more expensive products than they originally intended. More proof that engaging these shoppers can have a great impact on your bottom line.

In a switched-on world, customers have more control over their purchases than ever before. As technology is changing our industry, it’s time to be proactive and evolve in response to the needs of the master shopper.

Despite the master shopper’s wealth of knowledge and lack of loyalty, these customers are not to be feared. When given relevant information, a competitive price and excellent service, a master shopper is a customer who will spend more and champion your business online.

Retailers that invest in a digital strategy, and continue to offer the exceptional service that the internet cannot, will leave the competition behind and reap the rewards.

Stewart Perry, Marketing Manager, Ideal Bathrooms

2120 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace newsThe latest marketplace news | THE IDEAL BATHROOM

They are rarely loyal to one supplier or brand and happily mix and match to create a highly personalised experience.

A shopper with more knowledge than ever before has higher expectations of your products and your business. If you don’t exist online, then chances are you don’t exist to a master shopper.

The rise of onlineIn this digital world, having an online presence is a must. Offering products and advice on your website and social channels positions you as a knowledgeable and trustworthy company who actively look to help shoppers find the right products at the right price.

Now more than ever, success means engaging customers beyond showroom walls. If your showroom doesn’t currently have an online presence, now is the time to reach out to the master shopper by investing in your digital offering. And if you do already exist online, it’s time to take stock and tighten your assets to make sure you offer a seamless experience of your company, both online and in person.

Traditionally many showrooms have relied on verbal recommendations to drive business to store. While this is still a key driver, the master shopper has used social media to effectively digitise the process.

61% of adults in Great Britain used social media last year and 79% of those did so every day. Now, social media is the new word of mouth. For the first time, customers are sharing their in-store experiences beyond friends and family – now they comment on your business offering to followers and complete strangers, meaning it’s more important than ever to deliver an excellent service.

How to evolveForward-thinking showrooms are already offering an online service. A Retail Week report asked leading retailers about their digital presence and while 81% of retailers have made progress in offering a seamless online and offline experience, only 5% say this process is complete. Online showrooms are at the forefront of the master shopper’s mind when they think about visiting a showroom.

The key is to build a more visible offering to build relationships with potential customers and to connect the dots between your channels for a seamless offering.

A master shopper expects three things from your company online. The first is to offer

Who are these master shoppers?It’s no secret that technology is influencing the future of our industry. It’s changed products and customer habits, meaning retailers need to evolve to stay ahead of the competition.

We’ve experienced a shift in the shopping behaviour of customers. Last year 69% of adults used the internet to research goods or services – it seems master shoppers are using technology at every stage of the shopping journey.

Customers who once favoured personal relationships and face-to-face services have come to value price comparison and access to information above all else. Their preferred way to shop is to choose the most convenient option – which often means online.

ARE YOU READY FOR THE MASTER SHOPPER?

Master shoppers are changing our industry, and retailers who respond are reaping the rewards.

inspiration. They expect content that helps them to visualise their dream space. By offering that service you stay in their mind.

Secondly, they want to see if you stock the product they want. Showrooms that show their product and stock levels online will more likely be visited by master shoppers who don’t want to waste time visiting showrooms that may not stock what they want.

And the third thing these customers want to know is how to find your showroom. If a master shopper can’t find your address online then how are they meant to find you?

Investment in technology is vital to deliver a memorable customer experience. Integrating a customer’s online experience into store offerings needs to become the norm. Giving customers visibility of your full product range via a tablet or iPad goes a long way to winning their business. Plus, it effectively increases the size of your showroom without taking up an inch of floor space.

The rewards of getting it rightResearch from the IDC Report indicates that master shoppers have 30% higher lifetime value than single-channel shoppers.

Put simply, this suggests that customers who have researched bathrooms online will, more often that not, upsell themselves and purchase more expensive products than they originally intended. More proof that engaging these shoppers can have a great impact on your bottom line.

In a switched-on world, customers have more control over their purchases than ever before. As technology is changing our industry, it’s time to be proactive and evolve in response to the needs of the master shopper.

Despite the master shopper’s wealth of knowledge and lack of loyalty, these customers are not to be feared. When given relevant information, a competitive price and excellent service, a master shopper is a customer who will spend more and champion your business online.

Retailers that invest in a digital strategy, and continue to offer the exceptional service that the internet cannot, will leave the competition behind and reap the rewards.

Stewart Perry, Marketing Manager, Ideal Bathrooms

2120 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace newsThe latest marketplace news | THE IDEAL BATHROOM

Hampshire For those looking to give their bathroom a traditional look, Hampshire is the perfect solution. Its classical looks with feature door detailing come in mussel ash or stone grey colours to perfectly complement the period styling.

INTRODUCING THE NEW ESSENTIAL FURNITURE COLLECTION

At the recent KBB show, Essential Bathrooms launched an exciting, new bathroom furniture collection. The range offers consumers sleek style coupled with convenience, while providing much needed bathroom storage space. The three new ranges – Vermont, Nevada and Hampshire – all have their own unique characteristics and have been designed to meet consumer’s evolving design tastes.

Vermont The furniture in the Vermont range has a contemporary appeal with its smooth, curvaceous styling and rounded edges adding a touch of luxury to any bathroom. Available in light grey or dark grey finishes, the range has a choice of floor and wall-mounted units in multiple sizes as well as a back-to-wall unit. All of which offer homeowners an indulgent style together with spacious storage. Vermont furniture includes matching bath panels and mirrors, and boasts luxury features including ceramic basins, solid cast iron bar handles and soft close drawers and doors.

Exclusive to IdealThese three new Essential Bathrooms furniture collections are available exclusively through Ideal Bathrooms. All ranges offer retailers high quality products at reasonable prices. All three brand new ranges are supplied fully assembled and are produced to the highest standards using FSC approved materials.

For more information visit essentialfromideal.com

New Destini EnclosuresThe new Essential brochure will feature the Destini range manufactured by our shower enclosure partner April. The full range is available at standard Essential terms of 50% off RRP. For more information contact your Area Sales Manager.

Nevada Designed with the cost-conscious, entry-level customer in mind, the Nevada range offers a versatile style with clean lines that accentuate its chunky shape. Distinctive square edges provide a bold and elegant charm. Floor and wall-mounted drawer and cupboard units are available, as well as a back-to-wall unit, matching bath panels and a mirror. The range is offered in cashmere, grey or white and comes in a variety of widths. It features solid cast iron bar handles, soft close drawers and doors and ceramic basins to give a perfect finishing touch to any bathroom.

Hampshire in mussel ash

Nevada in cashmere

Vermont in dark grey

2322 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

Hampshire For those looking to give their bathroom a traditional look, Hampshire is the perfect solution. Its classical looks with feature door detailing come in mussel ash or stone grey colours to perfectly complement the period styling.

INTRODUCING THE NEW ESSENTIAL FURNITURE COLLECTION

At the recent KBB show, Essential Bathrooms launched an exciting, new bathroom furniture collection. The range offers consumers sleek style coupled with convenience, while providing much needed bathroom storage space. The three new ranges – Vermont, Nevada and Hampshire – all have their own unique characteristics and have been designed to meet consumer’s evolving design tastes.

Vermont The furniture in the Vermont range has a contemporary appeal with its smooth, curvaceous styling and rounded edges adding a touch of luxury to any bathroom. Available in light grey or dark grey finishes, the range has a choice of floor and wall-mounted units in multiple sizes as well as a back-to-wall unit. All of which offer homeowners an indulgent style together with spacious storage. Vermont furniture includes matching bath panels and mirrors, and boasts luxury features including ceramic basins, solid cast iron bar handles and soft close drawers and doors.

Exclusive to IdealThese three new Essential Bathrooms furniture collections are available exclusively through Ideal Bathrooms. All ranges offer retailers high quality products at reasonable prices. All three brand new ranges are supplied fully assembled and are produced to the highest standards using FSC approved materials.

For more information visit essentialfromideal.com

New Destini EnclosuresThe new Essential brochure will feature the Destini range manufactured by our shower enclosure partner April. The full range is available at standard Essential terms of 50% off RRP. For more information contact your Area Sales Manager.

Nevada Designed with the cost-conscious, entry-level customer in mind, the Nevada range offers a versatile style with clean lines that accentuate its chunky shape. Distinctive square edges provide a bold and elegant charm. Floor and wall-mounted drawer and cupboard units are available, as well as a back-to-wall unit, matching bath panels and a mirror. The range is offered in cashmere, grey or white and comes in a variety of widths. It features solid cast iron bar handles, soft close drawers and doors and ceramic basins to give a perfect finishing touch to any bathroom.

Hampshire in mussel ash

Nevada in cashmere

Vermont in dark grey

2322 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

IN FOCUS...HAZEL GROVE BATHROOM CENTRE

Q. What do you like about working with Ideal? The overall customer service – which is why I’ve worked alongside Ideal during my 12 years at Hazel Grove and for 25 years in total. Excellent stock holding is key as we need to react quickly to customers’ requirements. The ASM’s are also very good at their job and keep us informed every step of the way. It’s consistent excellent service throughout.

Q. What are customers looking for? A good choice of brands and different levels of price. Then it’s about giving good, unbiased advice – we sell bathrooms every day and it’s something most customers haven’t bought for 15 years. It’s about making it easy for the customer.

Q. How do customer needs impact your showroom? We constantly listen to customers’ ideas and thoughts. We cater to the common requests – so if people come in and all request the same brand then we’ll stock it. It makes sense for us to take note of what’s popular and make those changes in the showroom.

You get two groups of customers – browsers and talkers. Browsers are looking and might not want your input at first, where as the second group know exactly what they want and they want serving straight away. You have to get a feel of how a customer wants to be dealt with and respond to their needs.

Q. What are the hottest products in our showroom? The feature things appear to be more popular than most – freestanding baths, wet areas and smart showers. In fact, smart showers are becoming increasingly popular. New technology is a big driver. Lots of people want the newest product or the latest gadget.

Hazel Grove Bathroom Centre Manager Simon Neal talks about his relationship with Ideal, new gadgets and switched on customers.

Q. How often does the showroom layout change? We try to constantly monitor the individual bays over time. We work on two to three month periods. If something isn’t selling well then we’ll replace it. You can’t afford to have something that’s not selling on the floor. And people’s tastes change – something that sells well for six months could suddenly stop selling.

Q. How have customer habits changed? Now a lot of people will start by flipping their laptops open and doing the research themselves. Then they might approach a handful of their local showrooms. We’re seeing more customers who know what they want before they get to the showroom.

Q. What industry trends do you see increasing? Wet rooms and minimalist looks are becoming increasingly more popular. Digital showering, especially button or touchless technology are doing well.

Q. And how about decreasing? I’d say shower baths aren’t as popular as before. We’re finding people are only choosing them if they are strapped for space and have children.

Q. What would you predict as the next ‘big thing’? After speaking to colleagues, I’d say smart home technology. The industry is looking at smarter, better toilet flushes and also how you can control appliances with your phone. All of this is already available, but we seem to have just brushed the surface.

Q. What’s your killer sales tactic? Never put pressure on a customer. We listen to them, guide them and give them what they want. We’ll give advice on alternatives but never make their minds up for them. Nothing puts a customer off like pressure – it’s all about making the customer comfortable. It’s okay if they end up coming in half a dozen times and get five or six quotes, or if they’re still looking around at 6pm when the door says we close at 5pm. Nothing’s too much trouble.

Roca Prisma Display

Ideal Playa Display

Steve Hooley - Northern Regional Sales Manager, Simon Neale – Showroom Manager and Mark Cunningham – North West Area Sales Manager

2524 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

IN FOCUS...HAZEL GROVE BATHROOM CENTRE

Q. What do you like about working with Ideal? The overall customer service – which is why I’ve worked alongside Ideal during my 12 years at Hazel Grove and for 25 years in total. Excellent stock holding is key as we need to react quickly to customers’ requirements. The ASM’s are also very good at their job and keep us informed every step of the way. It’s consistent excellent service throughout.

Q. What are customers looking for? A good choice of brands and different levels of price. Then it’s about giving good, unbiased advice – we sell bathrooms every day and it’s something most customers haven’t bought for 15 years. It’s about making it easy for the customer.

Q. How do customer needs impact your showroom? We constantly listen to customers’ ideas and thoughts. We cater to the common requests – so if people come in and all request the same brand then we’ll stock it. It makes sense for us to take note of what’s popular and make those changes in the showroom.

You get two groups of customers – browsers and talkers. Browsers are looking and might not want your input at first, where as the second group know exactly what they want and they want serving straight away. You have to get a feel of how a customer wants to be dealt with and respond to their needs.

Q. What are the hottest products in our showroom? The feature things appear to be more popular than most – freestanding baths, wet areas and smart showers. In fact, smart showers are becoming increasingly popular. New technology is a big driver. Lots of people want the newest product or the latest gadget.

Hazel Grove Bathroom Centre Manager Simon Neal talks about his relationship with Ideal, new gadgets and switched on customers.

Q. How often does the showroom layout change? We try to constantly monitor the individual bays over time. We work on two to three month periods. If something isn’t selling well then we’ll replace it. You can’t afford to have something that’s not selling on the floor. And people’s tastes change – something that sells well for six months could suddenly stop selling.

Q. How have customer habits changed? Now a lot of people will start by flipping their laptops open and doing the research themselves. Then they might approach a handful of their local showrooms. We’re seeing more customers who know what they want before they get to the showroom.

Q. What industry trends do you see increasing? Wet rooms and minimalist looks are becoming increasingly more popular. Digital showering, especially button or touchless technology are doing well.

Q. And how about decreasing? I’d say shower baths aren’t as popular as before. We’re finding people are only choosing them if they are strapped for space and have children.

Q. What would you predict as the next ‘big thing’? After speaking to colleagues, I’d say smart home technology. The industry is looking at smarter, better toilet flushes and also how you can control appliances with your phone. All of this is already available, but we seem to have just brushed the surface.

Q. What’s your killer sales tactic? Never put pressure on a customer. We listen to them, guide them and give them what they want. We’ll give advice on alternatives but never make their minds up for them. Nothing puts a customer off like pressure – it’s all about making the customer comfortable. It’s okay if they end up coming in half a dozen times and get five or six quotes, or if they’re still looking around at 6pm when the door says we close at 5pm. Nothing’s too much trouble.

Roca Prisma Display

Ideal Playa Display

Steve Hooley - Northern Regional Sales Manager, Simon Neale – Showroom Manager and Mark Cunningham – North West Area Sales Manager

2524 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

6Driver leaves depot

6.30am

Ever wonder how your orders get to you? It takes 8 steps to complete the ideal order.At Ideal Bathrooms you can order right up until 5pm for next day delivery. Our team operate 24hrs a day, so you can always count on us to deliver. To take a closer look we armed our teams with selfie sticks, to give you a personal insight into the Ideal operation.....see our idealists in action below!

YOUR IDEAL ORDER THE IDEALISTS

Andy WhiteheadAndy is a Warehouse Supervisor at the Wakefield warehouse. He’s been with Ideal for over 10 years.

What does your job involve? I have a great team of people who I work closely with on a daily basis. We receive stock from supplies, check deliveries are correct and then locate products using the new HHT (Hand Held Terminal) system. We make sure everything runs smoothly.

What does a great day at work look like for you? Friendly teamwork is a must. A happy ship is a productive ship. We work together and make sure we leave the warehouse ready for the next shift.

What does Ideal customer service mean to you? Our service is about providing a quality product, building great relationships with customers and maintaining Ideal Bathroom’s good name. It’s all about service. There have been times when I’ve put an item in my own car and taken it to the customer.

What’s been your proudest day at Ideal, and why? My proudest day at Ideal was when we were the lead branch in the new HHT stock take. We’re very proud to be the first branch to trial new initiatives. It was a good challenge and it halved the time it took to do stock checks. However, we’re still making little tweaks to improve it.

Paul Stott Paul is the Enviromental Health and Safety Manager - he’s been with Ideal for over 10 years.

What does your job involve? I’m responsible for all aspects of health and safety across all four Ideal Bathroom sites.

What does a great day at work look like for you? We try and encourage healthy eating and a healthy lifestyle. We’re really focusing on the health side of things. I want everyone to go home safe to their families at the end of the day – that’s a great result.

What does Ideal customer service mean to you?Ideal customer’s service means customers get exactly what they asked for. It’s the golden rule – the customer is always right. If they want something, we provide it. That’s how we maintain our position as the number one distributor.

What’s been your proudest day at Ideal, and why? My proudest day at Ideal was winning a Saint-Gobain Diamond Award for health and safety. To even be considered you need to have had no accidents within a certain time frame and you need to have regular assessments. Throughout the whole of UK and Ireland there are only two awards given out.

Steve Foster Steve is our specialist point of contact for V&B and Bette brands. He’s been with Ideal for 12 years.

What does your job involve? I deal with V&B and Bette brands. I’m responsible for their displays, deals and contracts.

What does a great day at work look like for you? A great day at work for me is speaking to all my favourite customers. It’s great if I’ve been working on a quote and we win that order. It’s all about trying to help the customers the best I can.

What does Ideal customer service mean to you? Customer service is about building good relationships with my customers. It’s great to be able to have a chat as well. I always try my best to fix any problems they have – not that we get many! We’re always trying to see what we can improve.

What’s been your proudest day at Ideal, and why? My proudest day at Ideal was when I won the Customer Service award in 2014. It gets voted for by peers so that was great. It’s always good to get some recognition.

Order is processed4.55pm

Signed delivery note returned to

office at end of driver’s shift

4.00pm

1

3 Stock is picked2.00am

4Stock is loaded on vans6.00am

5Driver

checks van6.15am

7Order is

delivered10.00am

8

Ticket is printed5.15pm2

Our people are at the heart of everything we do. Celebrating their everyday achievements is a crucial part of life at Ideal. In this new section we’ll talk to people across the business to see how they make a difference.

2726 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

6Driver leaves depot

6.30am

Ever wonder how your orders get to you? It takes 8 steps to complete the ideal order.At Ideal Bathrooms you can order right up until 5pm for next day delivery. Our team operate 24hrs a day, so you can always count on us to deliver. To take a closer look we armed our teams with selfie sticks, to give you a personal insight into the Ideal operation.....see our idealists in action below!

YOUR IDEAL ORDER THE IDEALISTS

Andy WhiteheadAndy is a Warehouse Supervisor at the Wakefield warehouse. He’s been with Ideal for over 10 years.

What does your job involve? I have a great team of people who I work closely with on a daily basis. We receive stock from supplies, check deliveries are correct and then locate products using the new HHT (Hand Held Terminal) system. We make sure everything runs smoothly.

What does a great day at work look like for you? Friendly teamwork is a must. A happy ship is a productive ship. We work together and make sure we leave the warehouse ready for the next shift.

What does Ideal customer service mean to you? Our service is about providing a quality product, building great relationships with customers and maintaining Ideal Bathroom’s good name. It’s all about service. There have been times when I’ve put an item in my own car and taken it to the customer.

What’s been your proudest day at Ideal, and why? My proudest day at Ideal was when we were the lead branch in the new HHT stock take. We’re very proud to be the first branch to trial new initiatives. It was a good challenge and it halved the time it took to do stock checks. However, we’re still making little tweaks to improve it.

Paul Stott Paul is the Enviromental Health and Safety Manager - he’s been with Ideal for over 10 years.

What does your job involve? I’m responsible for all aspects of health and safety across all four Ideal Bathroom sites.

What does a great day at work look like for you? We try and encourage healthy eating and a healthy lifestyle. We’re really focusing on the health side of things. I want everyone to go home safe to their families at the end of the day – that’s a great result.

What does Ideal customer service mean to you?Ideal customer’s service means customers get exactly what they asked for. It’s the golden rule – the customer is always right. If they want something, we provide it. That’s how we maintain our position as the number one distributor.

What’s been your proudest day at Ideal, and why? My proudest day at Ideal was winning a Saint-Gobain Diamond Award for health and safety. To even be considered you need to have had no accidents within a certain time frame and you need to have regular assessments. Throughout the whole of UK and Ireland there are only two awards given out.

Steve Foster Steve is our specialist point of contact for V&B and Bette brands. He’s been with Ideal for 12 years.

What does your job involve? I deal with V&B and Bette brands. I’m responsible for their displays, deals and contracts.

What does a great day at work look like for you? A great day at work for me is speaking to all my favourite customers. It’s great if I’ve been working on a quote and we win that order. It’s all about trying to help the customers the best I can.

What does Ideal customer service mean to you? Customer service is about building good relationships with my customers. It’s great to be able to have a chat as well. I always try my best to fix any problems they have – not that we get many! We’re always trying to see what we can improve.

What’s been your proudest day at Ideal, and why? My proudest day at Ideal was when I won the Customer Service award in 2014. It gets voted for by peers so that was great. It’s always good to get some recognition.

Order is processed4.55pm

Signed delivery note returned to

office at end of driver’s shift

4.00pm

1

3 Stock is picked2.00am

4Stock is loaded on vans6.00am

5Driver

checks van6.15am

7Order is

delivered10.00am

8

Ticket is printed5.15pm2

Our people are at the heart of everything we do. Celebrating their everyday achievements is a crucial part of life at Ideal. In this new section we’ll talk to people across the business to see how they make a difference.

2726 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

GROWING OUR TEAM TO SUPPORT YOURS

IDEAL PROMISEHere at Ideal Bathrooms, our service is at the heart of everything we do. Which is why we have our four Ideal Pillars to guide us. We always have them in mind when we’re looking to improve our service offering for our customers.

IDEAL DELIVERY PROMISE

Next day delivery to 99% of the UK

Now delivering

every dayMon to Friday to South-west region

Milton Keynes, Hayes and Wakefield depots all operating

24hrs

Additional 4 vehicles added to fleet

IDEAL CUSTOMER SERVICE

Extended opening hours7.30am–5.30pm weekdays and

9am–12pm SaturdaysIts good to talk – calls answered on average within

7 secondsOrders placed before 5pm available for

next day delivery

12%increase in customer service staff – service is at the heart of Ideal Bathrooms

IDEAL STOCK AVAILABILITY

£7.2 million stock holding available to you

99% of fast moving lines available next day – you want it we have it!

Over 25 leading brands in stock

21,000 product lines in stock – unbelievable choice

RUNNING HOTDrum Marketing AwardsWe were overjoyed to take home a commendation for our recent incentive ‘Race to Dubai’ at The Drum Marketing Awards this year. It is a huge achievement for us against very stiff competition, we would like to thank all our customers who took part and we are looking forward to seeing some familiar faces in Mauritius!

Just TraysWe have recently added a brand new supplier to keep offering you the best quality products on the market. Check out the feature on Just Trays to ensure you are up to date.

Race to MauritiusWith the competition heating up we’ve reached the halfway point on our epic race to the ultimate getaway. Keep your eyes on the prize and good luck for the remaining six months!

Essential BathroomsHot off the production line is Essential Bathrooms’ brand new Bathroom furniture collection. The three exciting ranges have their own unique character.

RUNNING COLDBrexitUncertainty remains over what the outcome of the referendum will really be for businesses. With contradicting arguments from both sides there is a nervousness over what the outcome may mean, Ideal bathrooms MD John Bagshaw gives his opinion on page 4.

Ideal Bathroom’s Operations Director Kim Kirby-Earnshaw explains why we’ve welcomed new faces to the team.

Our mission from the start has always been heavily driven by our commitment to deliver an unbeatable experience to all our customers. Because we’ve seen a 14% increase in phone orders in the last year it’s been vital to grow the team to meet demand. We’ve got three new faces in the sales office, an extra person in the contracts department, three new people in other internal departments and two new graduate roles in our external sales team.

We’ve also hired a new product manager and a data specialist to spearhead our web development. Our finance team have a new member and we’ve added 11 people to our warehouse and driver teams. That’s 21 people in eight months!

Hopefully our customers can see our continued commitment to offering a service that goes further. All of our sites (except Glasgow) operate 24 hours a day and we still have no automated phones – we answer every call within seven seconds.

Our main priority at Ideal is to continue investing in our business to benefit our customers. Investing in our infrastructure will allow us to maintain the high service levels you’ve come to expect.

QUALITY & INNOVATION

IDEAL HEALTH, SAFETY & SUSTAINABILITY

fuel efficiency and route optimisation

175,000 hoursworked since our last work related accident – health and safety comes first at Ideal Bathrooms

65% of customers receive electronic invoicing, reducing paper usage

New fleet of vehicles improving

2928 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

GROWING OUR TEAM TO SUPPORT YOURS

IDEAL PROMISEHere at Ideal Bathrooms, our service is at the heart of everything we do. Which is why we have our four Ideal Pillars to guide us. We always have them in mind when we’re looking to improve our service offering for our customers.

IDEAL DELIVERY PROMISE

Next day delivery to 99% of the UK

Now delivering

every dayMon to Friday to South-west region

Milton Keynes, Hayes and Wakefield depots all operating

24hrs

Additional 4 vehicles added to fleet

IDEAL CUSTOMER SERVICE

Extended opening hours7.30am–5.30pm weekdays and

9am–12pm SaturdaysIts good to talk – calls answered on average within

7 secondsOrders placed before 5pm available for

next day delivery

12%increase in customer service staff – service is at the heart of Ideal Bathrooms

IDEAL STOCK AVAILABILITY

£7.2 million stock holding available to you

99% of fast moving lines available next day – you want it we have it!

Over 25 leading brands in stock

21,000 product lines in stock – unbelievable choice

RUNNING HOTDrum Marketing AwardsWe were overjoyed to take home a commendation for our recent incentive ‘Race to Dubai’ at The Drum Marketing Awards this year. It is a huge achievement for us against very stiff competition, we would like to thank all our customers who took part and we are looking forward to seeing some familiar faces in Mauritius!

Just TraysWe have recently added a brand new supplier to keep offering you the best quality products on the market. Check out the feature on Just Trays to ensure you are up to date.

Race to MauritiusWith the competition heating up we’ve reached the halfway point on our epic race to the ultimate getaway. Keep your eyes on the prize and good luck for the remaining six months!

Essential BathroomsHot off the production line is Essential Bathrooms’ brand new Bathroom furniture collection. The three exciting ranges have their own unique character.

RUNNING COLDBrexitUncertainty remains over what the outcome of the referendum will really be for businesses. With contradicting arguments from both sides there is a nervousness over what the outcome may mean, Ideal bathrooms MD John Bagshaw gives his opinion on page 4.

Ideal Bathroom’s Operations Director Kim Kirby-Earnshaw explains why we’ve welcomed new faces to the team.

Our mission from the start has always been heavily driven by our commitment to deliver an unbeatable experience to all our customers. Because we’ve seen a 14% increase in phone orders in the last year it’s been vital to grow the team to meet demand. We’ve got three new faces in the sales office, an extra person in the contracts department, three new people in other internal departments and two new graduate roles in our external sales team.

We’ve also hired a new product manager and a data specialist to spearhead our web development. Our finance team have a new member and we’ve added 11 people to our warehouse and driver teams. That’s 21 people in eight months!

Hopefully our customers can see our continued commitment to offering a service that goes further. All of our sites (except Glasgow) operate 24 hours a day and we still have no automated phones – we answer every call within seven seconds.

Our main priority at Ideal is to continue investing in our business to benefit our customers. Investing in our infrastructure will allow us to maintain the high service levels you’ve come to expect.

QUALITY & INNOVATION

IDEAL HEALTH, SAFETY & SUSTAINABILITY

fuel efficiency and route optimisation

175,000 hoursworked since our last work related accident – health and safety comes first at Ideal Bathrooms

65% of customers receive electronic invoicing, reducing paper usage

New fleet of vehicles improving

2928 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

GROHE has unveiled a brand new and unique GROHE Rainshower® system that features innovative SmartControl push button technology – the first of its kind on the market to offer on-off and volume control at the push of a button. Users simply select and start the spray pattern by pushing a button on the sleek wall-mounted control. A quick turn of the button lets the user choose the strength and volume of the water. The perfect showering experience is at your fingertips.

Preset temperaturePreset water temperature quickly and simply with the metal thermostat handle, which features a SafeStop button, limiting the temperature to a maximum of 38 degrees, unless overridden. Chosen temperatures are reached within fractions of seconds with GROHE TurboStat® technology, while GROHE CoolTouch® technology makes sure the surface of the shower stays cool removing the risk of scalding.

A new dimension GROHE SmartControl is available as part of a GROHE Rainshower® system, which is made up of an innovative head and hand shower set. Measuring an impressive 360 by 220 millimetres, the lozenge shaped head uses a high quality metal shower base to produce a wide-bodied and uniquely soft GROHE Rain O2 or Rain spray. The choice between the two patterns is made at the time of installation depending on user preference.

The head shower also offers a relaxing TrioMassage spray, combining two powerful massage jets with the dynamically ‘breathing’ GROHE Bokoma Spray™. The hand shower adds more variety to the shower experience by offering a choice between the GROHE Rain O2 or Rain spray.

For more information visit www.grohe.co.uk

THE SMARTER WAY TO SHOWER

3130 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace newsThe latest marketplace news | THE IDEAL BATHROOM

GROHE has unveiled a brand new and unique GROHE Rainshower® system that features innovative SmartControl push button technology – the first of its kind on the market to offer on-off and volume control at the push of a button. Users simply select and start the spray pattern by pushing a button on the sleek wall-mounted control. A quick turn of the button lets the user choose the strength and volume of the water. The perfect showering experience is at your fingertips.

Preset temperaturePreset water temperature quickly and simply with the metal thermostat handle, which features a SafeStop button, limiting the temperature to a maximum of 38 degrees, unless overridden. Chosen temperatures are reached within fractions of seconds with GROHE TurboStat® technology, while GROHE CoolTouch® technology makes sure the surface of the shower stays cool removing the risk of scalding.

A new dimension GROHE SmartControl is available as part of a GROHE Rainshower® system, which is made up of an innovative head and hand shower set. Measuring an impressive 360 by 220 millimetres, the lozenge shaped head uses a high quality metal shower base to produce a wide-bodied and uniquely soft GROHE Rain O2 or Rain spray. The choice between the two patterns is made at the time of installation depending on user preference.

The head shower also offers a relaxing TrioMassage spray, combining two powerful massage jets with the dynamically ‘breathing’ GROHE Bokoma Spray™. The hand shower adds more variety to the shower experience by offering a choice between the GROHE Rain O2 or Rain spray.

For more information visit www.grohe.co.uk

THE SMARTER WAY TO SHOWER

3130 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace newsThe latest marketplace news | THE IDEAL BATHROOM

CELEBRATING SUCCESS IN DUBAI What exactly does success look like? Well let’s find out...

After nine months of striving towards personal sales targets, 88 companies from every corner of the UK celebrated their success, spending four nights of splendour at the award-winning 5-star Jumeirah Beach Hotel in Dubai. John Bagshaw, Ideal Bathroom’s Managing Director tells all.

The Race to Dubai was so successful we had to run the trip twice! From the moment each group arrived, the anticipation, excitement and energy of the guests was infectious and there was no doubt that we were in for an unforgettable experience.

As the guests settled in, we welcomed them to the hotel’s 24th floor for the most amazing views of Dubai. Drinks were provided to get the party started and we never looked back – except to take in the views!

The following day, despite a few heavy heads, the golfers headed out to tee off (only one required an early morning call - but we’re not telling who). They were closely followed by those with a head for heights, who ventured up all 2,723 feet of the world’s tallest building, the Burj Khalifa, while the serious shoppers headed down to the Gold Souk to test out their negotiation skills. Those who chose to

relax certainly made the most of the luxurious hotel grounds and were seen sporting a golden glow later that day.

That evening we headed out to the Dubai Desert for one of the most memorable nights under the stars. The feast on offer was fit for kings and we certainly dined like royalty. I do have to wonder if we needed the professional entertainment after enjoying the amazing spectacle of what our group had to offer! We developed a ‘desert shimmy’ all of our own – some of us pulling it off much better than others – I think the pictures speak for themselves!

A huge thanks to our sponsors

“Fantastic trip with Ideal, the Jumeirah Beach hotel was perfect. Great location, lovely staff and amazing restaurants. I didn’t want the experience to end!!”

Mark Walters – UK Bathrooms

3332 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace newsThe latest marketplace news | THE IDEAL BATHROOM

CELEBRATING SUCCESS IN DUBAI What exactly does success look like? Well let’s find out...

After nine months of striving towards personal sales targets, 88 companies from every corner of the UK celebrated their success, spending four nights of splendour at the award-winning 5-star Jumeirah Beach Hotel in Dubai. John Bagshaw, Ideal Bathroom’s Managing Director tells all.

The Race to Dubai was so successful we had to run the trip twice! From the moment each group arrived, the anticipation, excitement and energy of the guests was infectious and there was no doubt that we were in for an unforgettable experience.

As the guests settled in, we welcomed them to the hotel’s 24th floor for the most amazing views of Dubai. Drinks were provided to get the party started and we never looked back – except to take in the views!

The following day, despite a few heavy heads, the golfers headed out to tee off (only one required an early morning call - but we’re not telling who). They were closely followed by those with a head for heights, who ventured up all 2,723 feet of the world’s tallest building, the Burj Khalifa, while the serious shoppers headed down to the Gold Souk to test out their negotiation skills. Those who chose to

relax certainly made the most of the luxurious hotel grounds and were seen sporting a golden glow later that day.

That evening we headed out to the Dubai Desert for one of the most memorable nights under the stars. The feast on offer was fit for kings and we certainly dined like royalty. I do have to wonder if we needed the professional entertainment after enjoying the amazing spectacle of what our group had to offer! We developed a ‘desert shimmy’ all of our own – some of us pulling it off much better than others – I think the pictures speak for themselves!

A huge thanks to our sponsors

“Fantastic trip with Ideal, the Jumeirah Beach hotel was perfect. Great location, lovely staff and amazing restaurants. I didn’t want the experience to end!!”

Mark Walters – UK Bathrooms

3332 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace newsThe latest marketplace news | THE IDEAL BATHROOM

“Dubai is a place you have to really see to believe and the places we experienced as part of this amazing trip were definitely the City’s finest. A highlight for me was the trip out for an evening in the desert, where we were treated to a feast for all the senses - an evening I won’t forget!”

Cheryl de Val – DeVal Bathrooms Ltd

The next day gave us time to relax as we set sail across the Persian Gulf. Uncharacteristically, Dubai was experiencing more wind than usual, which had a bearing on our sailing a little but it certainly didn’t anchor our fun.

As our time in Dubai was drawing to a close, we toasted the winners’ success at the Gala Dinner. The evening started to the sublime sounds of a saxophonist with one of Dubai’s most iconic buildings as our backdrop, the Burj Al Arab (the world’s only 7* Hotel). As the night moved on we marvelled at the unique performance of the girl in the bubble – I’m still gutted I never got to try that out. With the atmosphere rising, this was definitely going to be a night to savour. We drank, we ate, we sang, we danced and then we danced some more. As the band played us out into the early hours, the stars were shining bright, most of them on the dancefloor! The band reported that they had never had a group as lively as ours to perform to.

How can words even sum up what we experienced together? One word that does spring to mind is privileged – privileged to be part of an industry as incredible as ours and privileged to spend four days, immersed in luxury, with such amazing people, making new friends and memories that will last a lifetime!

A heartfelt thanks must go to our sponsors, not only for their continued support, but most importantly for their injection of energy, enthusiasm and fun.

To all of our Race to Dubai winners, we thank you for sharing the most memorable days with us in Dubai – we’ll never forget them. To all of our Race to Mauritius participants, every single one of you can be there and we can’t wait to welcome you next year.

John Bagshaw, Managing Director

THE IDEAL BATHROOM | The latest marketplace newsThe latest marketplace news | THE IDEAL BATHROOM

Drinks with a view!

Our sunset Welcome Reception

Sun setting on the Seven Stars – Burj Al Arab

Toasting success!

Dancing, Desert style Locals arriving Five Star Desert Dining

The Race to Dubai Events team with John Bagshaw, Managing Director and Danielle Lillis, Commercial Director

Selfies Dubai style!

“I just wanted to say a massive thank you for the most unbelievable time we had in Dubai. The hospitality, organisation, company were faultless and were a real credit to yourselves. I’m sure you’ll agree the effort you all must have put in was worth it.”

Pete Deeley - Gas Centre

3534 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

“Dubai is a place you have to really see to believe and the places we experienced as part of this amazing trip were definitely the City’s finest. A highlight for me was the trip out for an evening in the desert, where we were treated to a feast for all the senses - an evening I won’t forget!”

Cheryl de Val – DeVal Bathrooms Ltd

The next day gave us time to relax as we set sail across the Persian Gulf. Uncharacteristically, Dubai was experiencing more wind than usual, which had a bearing on our sailing a little but it certainly didn’t anchor our fun.

As our time in Dubai was drawing to a close, we toasted the winners’ success at the Gala Dinner. The evening started to the sublime sounds of a saxophonist with one of Dubai’s most iconic buildings as our backdrop, the Burj Al Arab (the world’s only 7* Hotel). As the night moved on we marvelled at the unique performance of the girl in the bubble – I’m still gutted I never got to try that out. With the atmosphere rising, this was definitely going to be a night to savour. We drank, we ate, we sang, we danced and then we danced some more. As the band played us out into the early hours, the stars were shining bright, most of them on the dancefloor! The band reported that they had never had a group as lively as ours to perform to.

How can words even sum up what we experienced together? One word that does spring to mind is privileged – privileged to be part of an industry as incredible as ours and privileged to spend four days, immersed in luxury, with such amazing people, making new friends and memories that will last a lifetime!

A heartfelt thanks must go to our sponsors, not only for their continued support, but most importantly for their injection of energy, enthusiasm and fun.

To all of our Race to Dubai winners, we thank you for sharing the most memorable days with us in Dubai – we’ll never forget them. To all of our Race to Mauritius participants, every single one of you can be there and we can’t wait to welcome you next year.

John Bagshaw, Managing Director

THE IDEAL BATHROOM | The latest marketplace newsThe latest marketplace news | THE IDEAL BATHROOM

Drinks with a view!

Our sunset Welcome Reception

Sun setting on the Seven Stars – Burj Al Arab

Toasting success!

Dancing, Desert style Locals arriving Five Star Desert Dining

The Race to Dubai Events team with John Bagshaw, Managing Director and Danielle Lillis, Commercial Director

Selfies Dubai style!

“I just wanted to say a massive thank you for the most unbelievable time we had in Dubai. The hospitality, organisation, company were faultless and were a real credit to yourselves. I’m sure you’ll agree the effort you all must have put in was worth it.”

Pete Deeley - Gas Centre

3534 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

Anyone for sailing?

Captain Kim and her crew Safety first!

Lights, camera…

A celebration of success

Cheers

Your Ideal Team

Next stop… Mauritius!

Having a ballWe are the Champions!

“The Gala Dinner was spectacular, making for a truly wonderful evening, which completed an amazing experience in Dubai”

Barry Doble – Doble Bathrooms

“With my role at Richmond’s I visit many of the top hotels in London. The Jumeriah Beach was the best hotel I have visited and stayed in. Top class service from all staff. The trip was definitely one of the top 5 experiences of my life”

Paul Stewart – Richmonds of London

3736 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

Anyone for sailing?

Captain Kim and her crew Safety first!

Lights, camera…

A celebration of success

Cheers

Your Ideal Team

Next stop… Mauritius!

Having a ballWe are the Champions!

“The Gala Dinner was spectacular, making for a truly wonderful evening, which completed an amazing experience in Dubai”

Barry Doble – Doble Bathrooms

“With my role at Richmond’s I visit many of the top hotels in London. The Jumeriah Beach was the best hotel I have visited and stayed in. Top class service from all staff. The trip was definitely one of the top 5 experiences of my life”

Paul Stewart – Richmonds of London

3736 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM THE IDEAL BATHROOM | The latest marketplace news

WHO IS...RICHARD MARTIN?

What does a great day at work involve for you?I spend the majority of my time at head office, although I try to get out and visit showrooms as often as I can. The people who own and manage them are the people I can learn most from – they face the customer, so I take information from them on new innovations and the marketplace in general and discuss it with my marketing colleagues.

What’s the biggest challenge you’ve faced in the last six months and how did you overcome it?We’ve had an incredible expansion of the April Products brand. We couldn’t have achieved the successful launch of these products without the expertise and professionalism of our distribution partners. We have a close working relationship with our distributors. I suppose that’s one of our major achievements.

What’s your biggest achievement to date at April Products?We have achieved enviable growth with the April brand over the last six years. The key to growth has been our ability to listen to our customer’s needs and ideas, and our customers in fact are distributors – in the end our customers happen to be the general public and the retail showrooms, but our first port of call always has to be distributors and their sales teams. Really, this is an achievement for our company and distribution friends, but I’m more than happy to take credit for it!

What’s the most valuable piece of advice you’ve ever received?Do not sacrifice quality for price. It will ruin your reputation. And I’ve seen a number of companies fall by the wayside after getting on the price bandwagon. We’ve worked together here at April to use that ethos – we won’t sacrifice the quality.

Which other bathroom brand do you find inspiring, and why?I’ve always loved the Swiss brand called Laufen. They really seem to care about their customers’ needs and the environment. They are an enviable company – fantastic product, and lovely designs.

What would your dream holiday be?My daughter was married last July in the yacht club in Cala d’Or. It turned out to be the best day of my life, so I’d like to go back to the same town again – I might relax a little more next time!

What motivates you?I’m in my sixties now, so my main motivation is still feeling that I make a difference. I enjoy coming to work and I like to think I’m continuing to make a difference.

What would surprise us most about you?I love gardening. I know a lot of Latin names for plants. I can point to a plant and say what it is. When I get home I try to get an hour in the garden each night in the summer. I think that would surprise most people I work with.

The Sales Director of April Products discusses the importance of quality, listening to customers and spending some time in the garden.

Find out more: www.aprilproducts.co.uk

38 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM

WHO IS...RICHARD MARTIN?

What does a great day at work involve for you?I spend the majority of my time at head office, although I try to get out and visit showrooms as often as I can. The people who own and manage them are the people I can learn most from – they face the customer, so I take information from them on new innovations and the marketplace in general and discuss it with my marketing colleagues.

What’s the biggest challenge you’ve faced in the last six months and how did you overcome it?We’ve had an incredible expansion of the April Products brand. We couldn’t have achieved the successful launch of these products without the expertise and professionalism of our distribution partners. We have a close working relationship with our distributors. I suppose that’s one of our major achievements.

What’s your biggest achievement to date at April Products?We have achieved enviable growth with the April brand over the last six years. The key to growth has been our ability to listen to our customer’s needs and ideas, and our customers in fact are distributors – in the end our customers happen to be the general public and the retail showrooms, but our first port of call always has to be distributors and their sales teams. Really, this is an achievement for our company and distribution friends, but I’m more than happy to take credit for it!

What’s the most valuable piece of advice you’ve ever received?Do not sacrifice quality for price. It will ruin your reputation. And I’ve seen a number of companies fall by the wayside after getting on the price bandwagon. We’ve worked together here at April to use that ethos – we won’t sacrifice the quality.

Which other bathroom brand do you find inspiring, and why?I’ve always loved the Swiss brand called Laufen. They really seem to care about their customers’ needs and the environment. They are an enviable company – fantastic product, and lovely designs.

What would your dream holiday be?My daughter was married last July in the yacht club in Cala d’Or. It turned out to be the best day of my life, so I’d like to go back to the same town again – I might relax a little more next time!

What motivates you?I’m in my sixties now, so my main motivation is still feeling that I make a difference. I enjoy coming to work and I like to think I’m continuing to make a difference.

What would surprise us most about you?I love gardening. I know a lot of Latin names for plants. I can point to a plant and say what it is. When I get home I try to get an hour in the garden each night in the summer. I think that would surprise most people I work with.

The Sales Director of April Products discusses the importance of quality, listening to customers and spending some time in the garden.

Find out more: www.aprilproducts.co.uk

38 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

The latest marketplace news | THE IDEAL BATHROOM

HOW MANY RACES HAVE A FINISH LINE LIKE THIS?You’ve still got time to make your ideal dream come true.

Keep checking your progress at mauritius.idealbathrooms.com and make a trip to Mauritius a reality!

VISIT mauritius.idealbathrooms.comANY QUESTIONS? CALL US ON 01908 278 518 OR SPEAK TO YOUR AREA SALES MANAGER