Idea09
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Transcript of Idea09
if you build it (using social media…)
they will come.mari Luangrath, foiled cupcakes
@foiledcupcakes [email protected]
www (dot) foiledcupcakes (dot) com
• the team• knowing your
opponents• spring training• game time
– runs– hits– errors
• post-game
how it’s built
2009 tony kinkela
the team
our #1 opponent
spring training
2009 tony kinkela
our values• being REAL, personable,
approachable• a memorable experience via
customer service & interaction
how we interact
the game•runs
– tangible results of SM usage
•hits– attempts at
customer connection
•errors– big fat flops
social media runs
2009 tony kinkela
free press
peer to peer buzz
partnerships
i love you, glen.
demographic info
behavioral info
needs
$ales figuresprojected:140 dozen
actual:594 dozen
social media hits
2009 tony kinkela
conversationsour goal: engage with our customers.
result:voluntary & organic buzz
conversations about 90210
our goal: to connect with our customer.
result:90210 cupcake party.
2009 FOX Broadcasting Company
admin day – 4/22our goal: to see if we had the right target market.
the result:we found some new ones.
out of town fan - FB
our goal: to plant the idea of gift giving with our out-of-town fans.
result: 45 interactions & 10 new customers in 24 hours.
our goal: to find qualified people to work for us.
result: potential reach of 30,000. 4 new hires.
human resources
our goal: to find people in our specific target market.
the result: invitation to speak at next Admin Prof. mtg.
reaching out
your turn
patrick swayze fan club
social media errors
#1: no website
blah
#2: push, push, push
#3: bartering favors
OUCH.
#4: wasting time
#5: not following through on the connection
post-game
2009 tony kinkela
why (oh why?!) do you love the loveable losers?
emotional connection
