Idea to Innovation The Entrepreneur’s Journey

IDEA - Identifying a Problem

Problem

Solution

Value

PROBLEM + SOLUTION FIT = VALUE

PROBLEM riince

¡  Too many tools

¡  Too much clean up

¡  Wrong size tools

¡  Convenience

¡  Lost Grains

SOLUTION riince

VALUES CREATED riince

Save Time • In Prep • In Clean Up

Green Protein • Environmentally positive foods

Healthy Eating • Self Actualization • Weight Loss

Food Safety • Health • Prevent Contaminants

3 tools in 1 • Usability • Effort savings

Newness • Early Adopters

Value Proposition

Transmitting the value of your innovation to the user. ¡ Identify your product/service ¡ Identify your target customer ¡ Describe the value you provide

Value Proposition

Value Proposition

Transmitting the value of your innovation to the user in simple language. ¡ Identify your product/service ¡ Identify your target customer ¡ Describe the value you provide

� Product

� Value

� User

VALUE PROPOSITION

¡ The world’s largest

search engine that

allows internet users

to find relevant

information quickly

and easily.

� A search engine that uses a patented page-ranking algorithm to make money through ad placement.

� Product

� Value

� User

Value Proposition

Transmitting the value of your innovation to the user in simple language. ¡ Identify your product/service ¡ Describe the value you provide ¡ Identify your target customer

� Product

� Value

� User

Value Proposition � Product

� Value

� User

¡  Tap the app, get a ride.

¡  Tap the app, get a ride.

Value Proposition � Product

� Value

� User

Tap the app, get a ride.

¡ One tap and the car comes directly to you ¡ Your driver knows exactly where to go ¡ Payment is completely cashless

Value Proposition � Product

� Value

� User

You love seeds, grains and lentils for their high nutrition and low carbon footprint.

Riince allows you to measure, rinse and dispense with one simple tool.

Get all the benefits, none of the contaminants and make clean up a snap.

Value Proposition - riince

You love seeds, grains and lentils for their high nutrition and low carbon footprint.

Riince allows you to measure, rinse and dispense with one simple tool.

Get all the benefits, none of the contaminants and make clean up a snap.

Value Proposition - riince

� Product

� Value

� User

INNOVATION Ideation

Innovation

¡ “Disruptive innovation leads to the creative destruction of businesses that once seemed pre-eminent and secure.”

Steve Blank

Innovation

¡ IDEAS FIRST ¡ Brainstorming ¡ Generate ideas and

test ¡ Test Fast and Fail

Fast [iterate] ¡ Lack of clarity about

what the customer needs

¡ OUTCOME DRIVEN ¡ What is the job to be

done?

¡ What is the customer’s need?

¡ Focused Idea Generation

Innovation for riince

¡ Job To Be Done ¡ Simplify the cleaning process

¡ Prioritize Customer’s Need ¡ Save time

¡ Contaminant free food

¡ Focused Idea Generation ¡ Know what you are aiming at

Innovation - riince

MVP - riince

WHAT’S NEXT?

What’s Next?

Scale

Traction

Validation

Ideation

Discovery

Funded, Ready to Ship, Team in Place

Sales, Field Testing/Pilots, Customer References, Analytics

Pre-launch, Solves a problem, Testing, Customer Approval, Positioning

Conceive a Solution, Features, Prototyping, Market Research, Iteration

The ‘EUREKA’ moment a problem is identified

What’s Next for riince?

¡ Customer Discovery

¡ Finding a supplier

¡ Marketing Plan

¡ Funding

¡ Production

THANK YOU

Wed. Sept 28 Lee Cadesky Insect Protein

Wed. Oct 5

Launch with CBC’s Michael Hlinka

Tues. Oct 18

5 Local Entrepreneurs

Thurs. Oct 20 Crowdfunding Basics

Monday, October 31

One on One Meeting Application Deadline

Thurs. Nov 10

Social Media Marketing

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