Idea: Selling Clients Google+ Through YouTube

So, You’re Client isBig into YouTube…They Should Be Using Google+ Too

COPYRIGHT 2014 CATALYST. ALL RIGHTS RESERVED.

Why Should Your Client Invest in Google+

• Google+ has been developed as an infrastructure to the majority of Google products. If you’re client cares about their presence on Google Google+.

• Those who use Google+ tend to be highly engaged.

• Effect on personalized search results.

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Why there isn’t buy-in for Google+?

• Misconception of Google+ as a “ghost town”.

• They feel time is better invested on other social networks, like Facebook or Twitter, with a broader reach.

• They don’t believe they have an audience on Google+.

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Chances are, your client is invested in YouTube…

Less likely, your client is on, or actively using, Google+

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COPYRIGHT 2014 CATALYST. ALL RIGHTS RESERVED. APRIL 11, 2023 | PAGE 5

+

COPYRIGHT 2014 CATALYST. ALL RIGHTS RESERVED. APRIL 11, 2023

YouTube Comments Are Google+ Comments• On November 6th 2013, the YouTube

comment system was replaced by a new, Google+ powered comment system.

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Now, everyone who comments on YouTube is required to have a Google+ account!

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This is our opportunity! Seize it.

The integration between Google+ and YouTube is a great way to garner client buy-in…

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When you add a comment…

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Into comments? Desire social proof?Now, there’s more than one source for YouTube comments…

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Let’s Utilized the YouTube Comment System• These commenters also have Google+

accounts.

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YouTube profiles indicated Google+ accounts

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Your Brand Puts Up a New YouTube Video…Their subscribers may or may not see the video…1. Maintain a list of YouTubers in a Google+

Circle. – Chances are that they will Circle you back,

especially since you are a big brand. Make note of any big Google+ users or influencers.

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Your Brand Puts Up a New YouTube Video…2. Create a post on Google+ with the

YouTube video– If possible +Mention in the post any

influencers.– Share to Public, but also put specific names

and your YouTubers circle in the “To” field.

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Your Brand Puts Up a New YouTube Video…3. Those that have followed you back will get an

awesome notification. Since they are already warm to your brand, chances are they will watch the new video (time watched is the biggest YouTube ranking signal).– They may also comment, which will appear on YouTube.

Social proof baby!

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Brands be like, Google+…

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A quick note about the comment system

We take into account everything from social proximity, to general interestingness of person and text, to freshness, so you won't see a bubble of just your friends and someone's notion of "important people." And you can also switch to "newest first" mode and see the raw firehose of everything, in time order.

- Yonatan Zunger, Google

• We can potentially use the order of comments to prioritize Google+ sharing.

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We don’t have to limit ourselves to the commenters on our brand’s channel

• Wicked (I live in Boston now) search operator– site:youtube.com/all_comments laundry

intitle:house

Videos with House in the title, with the commenter talking about laundry—maybe someone to target for a brand like Tide.

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Thank You!

[email protected]@fighto

mailto:[email protected]

Idea: Selling Clients Google+ Through YouTube

Marketing

Transcript of Idea: Selling Clients Google+ Through YouTube