“IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.
-
Upload
della-bethany-taylor -
Category
Documents
-
view
221 -
download
4
description
Transcript of “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.
![Page 1: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/1.jpg)
“IDEA-MayaBazar” activity in Andhra Pradesh
Executed by
Lemon Media, Hyderabad
![Page 2: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/2.jpg)
ObjectiveThe Main objective of this campaign is to take
IDEA Features & Offers into the people dwelling in Villages, Mandals, STCs & MTCs through Mayabazar Demos, Sales & Door-Door Activity.
Key points briefed to the audience:1.Best Network2.Best Customer Service3.No.1 in MNP conversions in India & AP.
![Page 3: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/3.jpg)
Unit Details – “IDEA MAYABAZAR”Manpower Details – Per Village Nos.
Unit Supervisors/ Team Leads 2
Activity Promoters 10
Runner 1
Drivers 2
Total Man Power 15
Other Details Nos.
Team size per village 6
No. of villages covered per day 2
Vehicles details
Sumo with branding 1
TATA 407 with branding 1
Infrastructure Nos.
Photo Copiers 2
Invertors 4
Batteries 4
Mayabazar Chests to play AVs 2
Demo Handsets to perform RMNP
2
POP Material for retail branding & CAFs
Stock for 30 days
![Page 4: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/4.jpg)
Infrastructure PicsPhoto Copier Set-up Mayabazar Chests to play
AVs
![Page 5: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/5.jpg)
DAY ACTIVITY FLOW
5 Promoters (Village 1) 5 Promoters(Village 2) Supervisor Runner
7 AM - 9 AM UMBRELLA SET-UP at major centre
UMBRELLA SET-UP at major centre
Collection of CAFs done on previous day
9 AM - 1 PM DOOR - DOOR SALES DOOR - DOOR SALES LUNCH ARRANGEMENT Submission of CAFs at IDEA BKN HUB
1 PM - 2 PM LUNCH BREAK
2 PM - 4 PM Door - Door/Retail branding
Door - Door/Retail branding
Collect Rejected CAFs (if any)
4 PM - CLOSINGUMBRELLA SET-UP at major centre, Demos UMBRELLA SET-UP at
major centre, DemosReturn to the Unit with Submission report
DAILY RESPONSIBILITIES
Door – Door Sales, Retail Branding, CAF filling, Maintaining
MNP/New activations register
Door – Door Sales, Retail Branding, CAF filling, Maintaining
MNP/New activations register
Supervision of Work process at Umbrella set-up, Door - Door, Retail Branding, Mayabazar
Demos, Performing RMNP
CAF Submissions, Collect rejected CAFS with
rejection record, educate the unit supervisors on
rejections, re-submit the CAFs with necessary
corrections.
Activity Flow
![Page 6: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/6.jpg)
Door to Door Process Mic Announcement, Door knocking, Resolving issues:
– 1 Supervisor & 5 Promoters will be getting down in each village. They will divide the village into 5 divisions & then will start Door – Door campaigning.
– Mic announcements will be made in every street of the village with TATA Sumo on IDEA Offers, which diverts villagers attention towards the announcement.
– Promoters will knock every door of the village & explain the features, connectivity of IDEA Network.
– Queries will be clarified then & there. Interested customers will come voluntarily to switch their connections to IDEA Network.
– Not only selling the product, the unit will note network & distributor issues in the village and shall communicate the same to the respective ASM to fix-up the issues that ensures best quality in terms of network & customer service.
![Page 7: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/7.jpg)
Door to Door Pics
![Page 8: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/8.jpg)
Sales Done in Pilot Activity
• After the pilot we are presently operating with 6 units across AP which are due to go up to 12 units.
TOWN MNP NEW CONNECTIONS TOTAL
KORUTLA 296 212 508
DHONE 513 187 700
HINDUPUR 191 93 284
KAVALI 439 317 756
GRAND TOTAL 2248
TARGET GIVEN 360
TARGET ACHIEVED 2248 ( TARGET ACHIEVED BY 6 TIMES)
![Page 9: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/9.jpg)
Reporting• The following reports will be submitted for the
activity:
S. No Report Name Report Mode Submission Cycle
1 Gathering Report Hard Copy End of Month2 Retail Branding Report Hard Copy End of Month3 Unit Hub Summary Soft Copy Daily4 Activity Photographs Soft Copy Weekly
![Page 10: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/10.jpg)
Branding
• TATA Sumo & TATA 407 will be stickered attractively with the IDEA Branding to draw people’s attention.
![Page 11: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/11.jpg)
Sumo stickering
![Page 12: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/12.jpg)
Promoters
![Page 13: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/13.jpg)
Activity Pics
![Page 14: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/14.jpg)
Retail branding
![Page 15: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/15.jpg)
About MayaBazar (A product of Lemon Media)
• Complete mapping of 16000 villages covering all districts in AP
• Planned and implemented sales and marketing campaigns across sectors.
• Can handle any scale and duration in the market of AP with complete manpower sourcing and necessary infrastructure requirements.
• Network of 5000 Trained manpower in 1097 Mandals in AP and network of 150 canters.
![Page 16: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/16.jpg)
Some Campaigns…KKD (HUL) PKAP (I PRU) ICICI PRUDENTIAL
AIRTEL MONEY BSNL BROADBAND KIOSK JCB
![Page 17: “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad.](https://reader036.fdocuments.us/reader036/viewer/2022062523/5a4d1ad27f8b9ab059971b37/html5/thumbnails/17.jpg)
Thank You